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How to Choose a Good Healthcare CRM

Referral MD

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. What Is a CRM? What do they want?

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The Mental Healthcare Consumer Journey

Healthcare Success

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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How data-driven strategies can help improve patient retention

Clarify Health

Predictive analytics can identify patients at risk of moving to a new provider, while customer relationship management (CRM) platforms for healthcare are extremely valuable for organizing, monitoring, and activating patient data.

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Why CRM in Healthcare and Life Sciences Makes Sense

Salesforce

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. A few years ago, we introduced Salesforce Health Cloud.

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Pharma Marketing Resources

Pharma Marketing Network

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. What are the best platforms for reaching healthcare professionals?

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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The Role of CRM Integration in Modern Lead Generation

Scott’s Directories

In today’s fast-paced digital world, integrating Customer Relationship Management (CRM) systems with lead generation tools is a game-changer for businesses, especially in the healthcare industry. This eliminates manual entry errors and ensures that every lead is accounted for.

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