Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. In pharma, respected healthcare influencers can be powerful allies.

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Medico Reach

DECEMBER 15, 2022

In modern healthcare industry, medical organizations and institutions generates huge data. To extract insights from this massive complex data organizations are turning towards healthcare data analytics tools to leverage the benefits in this regard effectively. This article looks at four of the most prominent solutions available.

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Close-Up CRM

MARCH 25, 2024

The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs). Adaptive Allocation: In today’s fast-paced healthcare environment, agility is key. Adaptive Allocation: In today’s fast-paced healthcare environment, agility is key.

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Pharma Marketing Network

MARCH 13, 2025

Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Native Advertising : Sponsored articles and healthcare content on trusted medical websites can drive awareness without violating regulatory guidelines.

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Referral MD

APRIL 23, 2024

ReferralMD, a leader in healthcare technology solutions, is excited to announce the expansion of its Digital Front Door offering using the latest innovation in conversational AI. The Patient Registration & Intake Solution, powered by conversational AI, reimagines how patients engage with healthcare providers.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. Finally, omnichannel marketing has become table stakes.

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Pharma Marketing Network

APRIL 16, 2025

Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel. HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history.

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PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. A robust customer relationship management (CRM) system with ML and AI capabilities is essential for managing and executing these automated efforts.

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Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

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Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

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Referral MD

APRIL 7, 2022

The healthcare industry is getting more diverse and complex day by day. Interoperability in healthcare has emerged as one of the biggest trends that are reshaping the way patient-related data is exchanged and interpreted. Healthcare systems process interoperability at different levels based on their size and complexity.

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Pharma Marketing Network

NOVEMBER 7, 2024

Engaging healthcare professionals (HCPs) is both an art and a science. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Educational Content Is King Healthcare professionals value well-researched, credible information. But the reality is more complex.

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Rep-Lite

OCTOBER 7, 2024

In the sales world, every industry has its unique challenges, and healthcare is no different. However, creating a strong sales strategy in healthcare is crucial because it affects patient care and the adoption of new medical solutions. In this article, our team at Rep-Lite will show you “How to build a healthcare sales machine?”

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Silver Line CRM

JANUARY 30, 2025

Reading time: 3 minutes The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. By cutting down on complexity and focusing on accessibility, these tools make it easier for patients to navigate their healthcare journeys.

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Penrod

JUNE 6, 2024

Depending on their business model, life sciences companies typically use Salesforce Sales Cloud, Health Cloud, or Service Cloud as their primary CRM. Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models.

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Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Industry Experience and Proven Track Record Does the company specialize in pharmaceutical marketing, or is healthcare just one of many industries they serve?

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LEVO Health

AUGUST 21, 2023

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? The opportunity?

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Pharma Marketing Network

APRIL 3, 2025

Are you capturing NPI data from healthcare providers? This ensures your CRM or analytics tool recognizes each leads origin, enabling accurate attribution. For any health issues, always consult a healthcare professional. Are you driving downloads of a whitepaper for a new biologic therapy?

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Referral MD

APRIL 25, 2024

Healthcare technology has reached new heights with ReferralMD’s game-changing Digital Front Door solution , powered by cutting-edge conversational AI. This innovative approach aims to reshape the patient experience and streamline administrative processes, marking a significant leap forward for healthcare providers and patients.

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LEVO Health

MAY 9, 2023

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Therefore, it’s crucial to have a plan that outlines how you will measure the success of your healthcare marketing campaigns. Track Search Engine Ratings Nearly 68% of all web traffic comes from organic search.

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Map My Customers

OCTOBER 11, 2022

With that thinking in mind, here are some of the top categories of sales software tools to zero in on to get you started and a few specific recommendations of software for each category: Sales CRM A sales CRM is the central hub for sales teams. Definitive Healthcare - For medical sales teams that need data on healthcare providers.

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Pharma Marketing Network

APRIL 10, 2025

Patients today interact with healthcare brands across multiple digital avenues. Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities. Similarly, healthcare providers expect personalized, timely communications that complement their clinical priorities.

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Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. Let’s dive into some ways Salesforce Health Cloud can help improve the patient and provider experience in your healthcare organization.

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Contrarian Sales Techniques

OCTOBER 9, 2024

These tools help you tailor your approach, making every interaction with healthcare providers more impactful. With AI-powered analytics , you can easily identify high-value prospects —those healthcare providers or institutions most likely to engage with your product. The result?

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Close-Up CRM

MARCH 6, 2024

Precision Medicine and Personalized Treatments AI has the potential to revolutionize the way we approach healthcare by enabling precision medicine and personalized treatments. It can also provide real-time insights into customer behavior, allowing companies to make more informed decisions about their marketing and sales strategies.

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Cesare Ferrari

SEPTEMBER 29, 2024

CRM is a business strategy that the whole company should implement to manage the interactions with the customers and prospects. Fundamentally CRM requires a change of focus from short term to long term. Further, healthcare providers are increasingly looking for a system solution rather than buying individual products.

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Silver Line CRM

SEPTEMBER 24, 2020

Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. Reading time: 4 minutes A patient support network isn’t made up of just doctors or nurses.

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Rep-Lite

JULY 27, 2023

They serve as the primary link between healthcare providers and cutting-edge medical solutions. Incorporating data and analytics, implementing CRM systems, and adopting digital marketing strategies are pivotal steps toward efficient sales execution.

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Veeva

AUGUST 15, 2021

Veeva OpenData has one of the most accurate customer reference data sets available in the market and provides access to a wide profile of healthcare professionals and healthcare organisations in Singapore. Veeva OpenData provides trusted customer reference data to help pharmaceutical companies better engage with their customers.

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Contrarian Sales Techniques

DECEMBER 10, 2024

In between, shed need to log all interactions into the CRM system, review updated product guidelines, and ensure her next pitch met both local and global compliance standards. Its about building trust in an era where HCPs (Healthcare Professionals) are more scrutinized than ever. Okay, no product claims beyond approved indications.

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Referral MD

NOVEMBER 16, 2023

With these new Consult Management features, ReferralMD continues to demonstrate its commitment to advancing healthcare technology and providing innovative solutions that revolutionize how primary and specialty care providers collaborate. To learn more about ReferralMD, please visit [link].

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Pharma Marketing Network

JANUARY 9, 2025

” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Social Media Engagement: Platforms like LinkedIn and Twitter have become powerful tools for reaching both healthcare professionals (HCPs) and patients.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Contact Rep-Lite For Unmatched Talent Management!

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Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. These resources will provide additional tools to help refine your approach to prospecting and drive sustained success.

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Every Ancillary

DECEMBER 12, 2020

Many industries have undergone a rapid revolution during 2020, especially healthcare. Think about what impact the pandemic has had on healthcare organizations, both directly from the virus and the indirect costs to the practice. Healthcare providers chose their profession because they want to help improve people’s lives.

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Salesforce

SEPTEMBER 16, 2022

What do trusted healthcare organizations do differently? We asked 12,000 healthcare consumers about their experiences, relationships and interactions with their health and healthcare providers, and learned how big an impact trust has on health outcomes. How can healthcare and life sciences organizations earn more trust?

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

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