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Top Pharmaceutical Marketing Strategies to Engage Healthcare Professionals

Pharma Marketing Network

Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Speaking Engagements : Feature KOLs in webinars or conferences to discuss relevant topics. Interactive Webinars and Virtual Events Virtual events aren’t just a pandemic trend; they’re here to stay.

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B2B Healthcare Marketing: Engaging Digitally Savvy HCPs

LEVO Health

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge?

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5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives

Salesforce

Let’s look at 5 ways a personalized healthcare marketing strategy can help keep patients and members engaged and informed — from acquisition to coordination. They’ve seen a 10% increase year-over-year in CRM-driven appointments and a 34% year-over-year increase in CRM-based revenue. This costs providers more than $150B annually.

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Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

By the time they engage with your content—like articles, white papers, or webinars—they’ve already developed their own opinions about what you offer. It is also a good idea to leverage your customer relationship management (CRM) system to handle prospect and account research automatically.

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Accelerating HCP engagement in Singapore using customer reference data

Veeva

Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers. Have visibility into relationships between healthcare providers and organisations to improve targeting, eliminate territory coverage gaps, and create account-based selling plans.

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.