CRM Healthcare Provider Insurance 
PM360
APRIL 4, 2025
A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health datasuch as insurance claims, lab results, and patient recordswhile also leveraging engagement data to refine outreach strategies.
Penrod
JUNE 6, 2024
Depending on their business model, life sciences companies typically use Salesforce Sales Cloud, Health Cloud, or Service Cloud as their primary CRM. Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models.
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Penrod
MARCH 25, 2024
Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it. CRM systems were built to manage customer relationships in retail or service industries; however, a CRM within an EWA makes patient care genuinely personal.
Healthcare Success
MAY 24, 2022
Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.
Referral MD
APRIL 7, 2022
To bring in efficiency, hospitals big and small, are equipping their staff with modern software solutions with the inclusion of machine learning in healthcare. By adopting interoperability in healthcare, organizations can eliminate undesired inconveniences like extensive paperwork, repeated tests, and prolonged waiting periods for reports.
Rep-Lite
OCTOBER 7, 2024
Key Stakeholders: Patients, Providers, Insurers, and Administrators In healthcare sales, knowing your stakeholders is essential. Providers, such as doctors and nurses, influence purchasing decisions as they use the products daily. Patients are the end users of medical devices, and their needs often drive demand.
Salesforce
JANUARY 26, 2020
Prioritize the patient in customer support strategies by giving service agents the ability to coordinate onboarding, verify insurance, and assist with copay-related inquiries. Face-to-face interactions with healthcare providers or HCPs are declining. Provide deeper insights for sales teams to better target physicians.
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