Close-Up CRM

MARCH 25, 2024

The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs). Adaptive Allocation: In today’s fast-paced healthcare environment, agility is key.

CRM 52

CRM Pharma Sales Pharma Rep 52

PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. A robust customer relationship management (CRM) system with ML and AI capabilities is essential for managing and executing these automated efforts.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. In pharma, respected healthcare influencers can be powerful allies.

Marketing 52

Marketing Pharma Media Education 52

Referral MD

APRIL 23, 2024

The Patient Registration & Intake Solution, powered by conversational AI, reimagines how patients engage with healthcare providers. Health systems, health centers, practices, and payers can streamline processes, decrease patient leakage, boost patient satisfaction, and improve communication between providers and patients.

Patients 88

Patients Electronics CRM Healthcare 88

Pharma Marketing Network

MARCH 24, 2025

Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. First, digital acceleration has transformed how healthcare providers and patients access information. Finally, omnichannel marketing has become table stakes.

Marketing 52

Marketing Pharma Media Networking 52

Pharma Marketing Network

MARCH 13, 2025

Pharma brands can build patient and physician engagement by leveraging: Patient CRM databases for personalized outreach. By reinforcing relationships with healthcare providers, pharma brands can maintain strong market positioning despite ad restrictions. Behavioral data to refine digital ad targeting.

Pharma 59

Pharma Physicians Education Media 59

Penrod

JUNE 6, 2024

Depending on their business model, life sciences companies typically use Salesforce Sales Cloud, Health Cloud, or Service Cloud as their primary CRM. Health Cloud was a version of Salesforce CRM tailored to healthcare providers, insurance companies, and other organizations’ unique needs with patient-focused business models.

CRM 52

CRM Food and Drug Administration Healthcare Provider Management 52

Map My Customers

OCTOBER 11, 2022

With that thinking in mind, here are some of the top categories of sales software tools to zero in on to get you started and a few specific recommendations of software for each category: Sales CRM A sales CRM is the central hub for sales teams. Definitive Healthcare - For medical sales teams that need data on healthcare providers.

Sales 75

Sales Prospecting CRM Sales process 75

Pharma Marketing Network

APRIL 3, 2025

Are you capturing NPI data from healthcare providers? This ensures your CRM or analytics tool recognizes each leads origin, enabling accurate attribution. Are you driving downloads of a whitepaper for a new biologic therapy? Set platform-agnostic goals so your analytics can align.

Pharma 52

Pharma Marketing Networking Leads 52

Salesforce

NOVEMBER 9, 2023

Let’s look at 5 ways a personalized healthcare marketing strategy can help keep patients and members engaged and informed — from acquisition to coordination. They’ve seen a 10% increase year-over-year in CRM-driven appointments and a 34% year-over-year increase in CRM-based revenue. This costs providers more than $150B annually.

Healthcare 116

Healthcare Healthcare Marketing Patients 116

Referral MD

APRIL 25, 2024

This innovative approach aims to reshape the patient experience and streamline administrative processes, marking a significant leap forward for healthcare providers and patients. Fostering Patient-Provider Engagement: Interactive communication tools encourage collaboration and engagement between patients and healthcare providers.

Healthcare Provider 52

Healthcare Provider Electronics Management Healthcare 52

Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Assess Their Tech Stack and Tools Do they use leading marketing automation platforms like Veeva CRM or Salesforce Health Cloud?

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

Silver Line CRM

JANUARY 30, 2025

Its designed to make life easier for healthcare providers, patients, and operational teams by providing actionable insights using real-time data from Salesforce Data Cloud. Smarter decisions with Agentforce and AI Agentforce, Salesforces AI platform, is built to work directly within your existing workflows.

Pharma 52

Pharma Customer Relationship Management Healthcare Healthcare 52

Close-Up CRM

MARCH 6, 2024

AI-Enabled CRM Solutions: Driving Customer Engagement and Business Growth One area where AI is making a significant impact in the US pharma industry is in the realm of customer relationship management (CRM). One of the key benefits of Close-Ups AI-enabled CRM solution is that it can help companies improve their customer engagement.

Pharma 52

Pharma CRM Ethics Pharmaceutical 52

Contrarian Sales Techniques

OCTOBER 9, 2024

These tools help you tailor your approach, making every interaction with healthcare providers more impactful. With AI-powered analytics , you can easily identify high-value prospects —those healthcare providers or institutions most likely to engage with your product.

Medical sales 52

Medical sales Sales Medical Sales pitches 52

Healthcare Success

MAY 24, 2022

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Pharma Marketing Network

NOVEMBER 7, 2024

Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Optimizing Your CRM for Better Engagement Your CRM isn’t just a database; it’s a goldmine of insights. Personalized Outreach : Use CRM data to customize emails or call scripts.

Marketing 52

Marketing Healthcare Healthcare Pharmaceutical 52

Penrod

MARCH 25, 2024

Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it. CRM systems were built to manage customer relationships in retail or service industries; however, a CRM within an EWA makes patient care genuinely personal.

Healthcare 52

Healthcare Healthcare CRM Customer Relationship Management 52

Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. Accelerate New Patient — and Provider — Acquisition with Lead Generation Capabilities. What is Salesforce Health Cloud? How does it work?

CRM 52

CRM Physicians Healthcare Healthcare 52

Cesare Ferrari

SEPTEMBER 29, 2024

CRM is a business strategy that the whole company should implement to manage the interactions with the customers and prospects. Fundamentally CRM requires a change of focus from short term to long term. Further, healthcare providers are increasingly looking for a system solution rather than buying individual products.

Medical sales 52

Medical sales Sales Key account management Medical 52

Referral MD

APRIL 7, 2022

By adopting interoperability in healthcare, organizations can eliminate undesired inconveniences like extensive paperwork, repeated tests, and prolonged waiting periods for reports. In this process CRM software such as operations CRM, sales CRM , analytics CRM, etc for better customer service. Reduce Costs.

Healthcare 52

Healthcare Healthcare CRM Doctors 52

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. At Healthcare Success, we most often partner with CallRail.

Marketing 55

Marketing Healthcare Healthcare CRM 55

Contrarian Sales Techniques

DECEMBER 10, 2024

In between, shed need to log all interactions into the CRM system, review updated product guidelines, and ensure her next pitch met both local and global compliance standards. Amirahs CRM system tracks every interaction, allowing her managers to analyze trends and allocate resources efficiently. Lets do this.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Rep-Lite

JULY 27, 2023

They serve as the primary link between healthcare providers and cutting-edge medical solutions. Incorporating data and analytics, implementing CRM systems, and adopting digital marketing strategies are pivotal steps toward efficient sales execution.

Sales 52

Sales Medical Medical sales Sales Strategy 52

Medico Reach

DECEMBER 15, 2022

Then, the gathered details are organized to help healthcare providers make informed decisions about improving their institutional practices. Now, the tools designed for the ‘Providers’ and ‘Payers’ blend analytics, Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems.

Healthcare 98

Healthcare Healthcare Marketing Customer Relationship Management 98

Silver Line CRM

SEPTEMBER 24, 2020

Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. Reading time: 4 minutes A patient support network isn’t made up of just doctors or nurses.

Education 52

Education Healthcare Healthcare Patients 52

Referral MD

NOVEMBER 16, 2023

About ReferralMD ReferralMD delivers proven consult and referral management, patient access, and CRM marketing solutions that empower hospitals, health systems, networks, and payers to streamline the referral process, decrease patient leakage, and improve communication between providers and patients.

Consulting 52

Consulting Networking Management CRM 52

Rep-Lite

OCTOBER 7, 2024

Differentiating Your Value Proposition in Healthcare To stand out, you need to clearly explain what makes your product or service unique and why it’s the best option for healthcare providers and patients. Highlight features like innovation, cost savings, and better patient outcomes that distinguish your offering.

Healthcare Sales 52

Healthcare Sales Sales Healthcare Healthcare 52

Veeva

AUGUST 15, 2021

Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers. Have visibility into relationships between healthcare providers and organisations to improve targeting, eliminate territory coverage gaps, and create account-based selling plans.

Sales 52

Sales Healthcare Healthcare Healthcare Provider 52

Pharma Marketing Network

JANUARY 9, 2025

” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Social Media Engagement: Platforms like LinkedIn and Twitter have become powerful tools for reaching both healthcare professionals (HCPs) and patients.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Healthcare Success

JUNE 13, 2022

Today’s healthcare consumers expect frictionless, on-demand access to care, including one-on-one communication with healthcare providers. . blog posts, landing pages, treatment guides, healthcare surveys, eBooks, case studies, and more) that matters to them. Health surveys. Expand Hours of Operation and Models of Care.

Healthcare 95

Healthcare Healthcare Marketing Patients 95

Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. These resources will provide additional tools to help refine your approach to prospecting and drive sustained success.

Prospecting 52

Prospecting Sales Pharmaceutical Sales Leads 52

LEVO Health

AUGUST 21, 2023

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge?

Marketing 52

Marketing Healthcare Healthcare Customer Relationship Management 52

Contrarian Sales Techniques

MAY 17, 2024

Could a machine really understand the complexities of our industry and the nuances of our interactions with healthcare professionals? Our company rolled out an AI-driven CRM system that could analyze patterns in our sales data and provide actionable insights. Despite my reservations, I decided to give it a try.

Medical sales 52

Medical sales Sales Medical Sales pitches 52

Salesforce

JANUARY 26, 2020

Face-to-face interactions with healthcare providers or HCPs are declining. Provide deeper insights for sales teams to better target physicians. To find out more about how a CRM platform powers pharmaceutical companies, discover 360 Degrees of Healthcare , a comprehensive how-to guide on better patient and customer engagement.

Pharmaceutical 52

Pharmaceutical Customer Relationship Management CRM Medical 52

Every Ancillary

DECEMBER 12, 2020

Healthcare providers chose their profession because they want to help improve people’s lives. 16 – Organize your CRM. As you look ahead to 2021, this is a good time to audit your CRM to make sure it is optimized. Multiple studies have shown that reps who use CRM far outperform those who do not.

Medical sales 52

Medical sales Sales Medical Doctors 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52