Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Referral MD

NOVEMBER 1, 2024

1, 2024 /PRNewswire-PRWeb/ — ReferralMD, a leader in healthcare technology solutions, announced today that it was recognized as a 2024 Top Company in Conversational AI upon the conclusion of extensive research and company outreach by AVIA Marketplace, the leading digital health marketplace. PLEASANT, S.C. , Nov.

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Salesforce

OCTOBER 21, 2019

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. A CRM built for healthcare Twenty years ago, Salesforce pioneered CRM software.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Scott’s Directories

JUNE 12, 2024

In today’s fast-paced digital world, integrating Customer Relationship Management (CRM) systems with lead generation tools is a game-changer for businesses, especially in the healthcare industry. This blog explores the significance of CRM integration in modern lead generation and its impact on healthcare business development.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. Patients Demand Personalized Experiences Consumers today expect personalized interactions, and healthcare is no exception. This content is not medical advice.

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Referral MD

SEPTEMBER 7, 2023

Healthcare CRM data management software for consulting businesses is one of the most effective tools that can help. Photo by Moose Photos on Pexels What is a Healthcare CRM? Healthcare CRM is a powerful tool that helps providers manage patient relationships, improve communication, and streamline processes.

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Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

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Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. With access to verified HCP audiences and premium healthcare publisher networks, marketers can build cohesive digital experiences that resonate. How can I personalize content for HCPs?

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Pharma Marketing Network

DECEMBER 5, 2024

These networksspanning healthcare professionals, patients, and digital platformsare the lifeblood of modern pharma marketing. In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). But how can we make these networks work harder and smarter?

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MedCity News

DECEMBER 13, 2023

The panelists for the digital flywheel in healthcare discussion included: Sara Vaezy of Providence; Justin Dearborn of Praia Health, Providence Digital Innovation Group; and Sonia Singh of AVIA, who served as the moderator.

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Salesforce

APRIL 12, 2023

Pediatric care is perhaps one of the most sensitive areas of healthcare. This unique situation means healthcare organizations must ensure that the information they share in regards to a patient’s condition is only distributed to approved parties so pediatric patients can receive the best, most ethical care possible.

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Close-Up CRM

MARCH 6, 2024

Sustained growth and success hinge on the ability to anticipate trends, embrace cutting-edge technologies, and deliver solutions that resonate with an increasingly discerning healthcare ecosystem. One of the key advantages of AI-driven Life Sciences CRM software is its ability to deliver personalized and targeted customer engagement.

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Clarify Health

DECEMBER 20, 2024

Predictive analytics can identify patients at risk of moving to a new provider, while customer relationship management (CRM) platforms for healthcare are extremely valuable for organizing, monitoring, and activating patient data. Healthcare-specific CRMs adapt this model with a centralized platform for managing patient relationships.

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Medico Reach

DECEMBER 15, 2022

In modern healthcare industry, medical organizations and institutions generates huge data. To extract insights from this massive complex data organizations are turning towards healthcare data analytics tools to leverage the benefits in this regard effectively. This article looks at four of the most prominent solutions available.

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Close-Up CRM

MARCH 25, 2024

The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs). By leveraging AI-powered analytics and machine learning, Close-Up International’s CRM solution enables pharma companies to identify the ideal role mix for their brand, therapeutic area, and target audience.

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Pharmaceutical Representative Training

JANUARY 29, 2025

Not far down the road are new, innovative customer relationship management (CRM) tools that are absolutely vital for making the shift to the increasingly high demand for personalized channels of HCP communication. Moreover, shifting to cloud-based CRM systems increases flexibility and scalability. The purpose of this redefinition?

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Evolve Your Success

SEPTEMBER 25, 2024

His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game. From securing high-stakes meetings to crafting memorable leave-behinds, TJ’s tips are essential for overcoming hurdles in the healthcare sector.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. What are the best platforms for reaching healthcare professionals?

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Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Pharma Marketing Network

MARCH 13, 2025

Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Native Advertising : Sponsored articles and healthcare content on trusted medical websites can drive awareness without violating regulatory guidelines.

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Evolve Your Success

SEPTEMBER 25, 2024

His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game. From securing high-stakes meetings to crafting memorable leave-behinds, TJ’s tips are essential for overcoming hurdles in the healthcare sector.

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Close-Up CRM

JANUARY 9, 2025

In the pharmaceutical industry, CLM enables brands to: Understand Healthcare Professionals (HCPs) and Patients Better : Gain insights into the preferences and needs of HCPs and patients, enabling more relevant messaging. Book a demo with Close-Up CRM today and take the first step toward personalization and compliance at scale.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. Finally, omnichannel marketing has become table stakes.

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Referral MD

APRIL 23, 2024

ReferralMD, a leader in healthcare technology solutions, is excited to announce the expansion of its Digital Front Door offering using the latest innovation in conversational AI. The Patient Registration & Intake Solution, powered by conversational AI, reimagines how patients engage with healthcare providers.

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Pharma Marketing Network

APRIL 2, 2025

These campaigns not only generate brand awareness but also foster trustan essential currency in healthcare marketing. With real-time analytics, machine learning, and CRM integration, pharma marketers can segment their audiences more accurately than ever. For any health issues, always consult a healthcare professional.

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Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Personalized Healthcare Campaigns One-size-fits-all marketing no longer works.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. Due to long decision-making cycles in healthcare, repeated exposure through retargeting helps reinforce brand awareness and engagement.

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Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

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Pharma Marketing Network

NOVEMBER 7, 2024

Engaging healthcare professionals (HCPs) is both an art and a science. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Educational Content Is King Healthcare professionals value well-researched, credible information. But the reality is more complex.

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Rep-Lite

OCTOBER 7, 2024

In the sales world, every industry has its unique challenges, and healthcare is no different. However, creating a strong sales strategy in healthcare is crucial because it affects patient care and the adoption of new medical solutions. In this article, our team at Rep-Lite will show you “How to build a healthcare sales machine?”

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Pharma Marketing Network

MARCH 28, 2025

Lastly, dont miss “Why Healthcare is Seeing an Increase in 2025 Ad Budgeting” , which breaks down budget reallocation trends and ROI tracking tools relevant to both large pharma and emerging biotech. For any health issues, always consult a healthcare professional. Disclaimer “This content is not medical advice.

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Referral MD

APRIL 7, 2022

The healthcare industry is getting more diverse and complex day by day. Interoperability in healthcare has emerged as one of the biggest trends that are reshaping the way patient-related data is exchanged and interpreted. Healthcare systems process interoperability at different levels based on their size and complexity.

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Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily. This content is not medical advice.

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Map My Customers

SEPTEMBER 7, 2022

How to Ensure You Are Hiring the Right People Eric Mongeau, a recent guest on the Field Sales Leadership Guide podcast hosted by Rimbey, is the National Sales Director for Aeroflow Sleep, a division of the durable home medical equipment supplier Aeroflow Healthcare. Healthcare is people-driven.

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