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The Science of Stories: Leveraging Storytelling to Enhance Sales

Quantified

Research shows that when we listen to a story, our brains simulate the events described, creating a vivid mental image and emotional response. For instance, a case study showing how a new CRM system improved a sales team’s efficiency by 30%. Case Studies: Use detailed real-world applications to demonstrate product effectiveness.

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62 High-Impact Sales Enablement Tools for 2023 (By Category)

Spotio

Tools are essential to this, and they’re worth the investment, research from Brainshark shows: “ More than 2/3 of companies that invested in sales learning and development technology realized a positive ROI.” On the flip side, companies that failed to invest in sales enablement technology saw a 12% drop in sales goal achievement.

Sales 98
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How to Run an Effective SKO: A Step-by-Step Guide

Quantified

A Sales Kickoff (SKO) is an annual event where companies energize their sales teams, unveil new strategies, introduce products, and set objectives for the year ahead. Each of these goals plays a crucial role in shaping a motivated and well-prepared salesforce that is equipped to tackle new challenges and achieve greater success.

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Effective People Leading and Motivating Sales Teams with Bryant Davis at SC Johnson

Map My Customers

Sales is hard work. These days the majority of sales reps don’t meet their sales goals. Like SC Johnson’s Bryant Davis shared on the latest Field Sales Guide podcast from Map My Customers, “As you start thinking about a frontline sales team, they’ve got a million things coming at them.

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7 Step Guide to Building a Profitable Sales Territory Plan (with Examples)

Spotio

What are your sales goals , in numbers? Based on this how many prospects should you have in your funnel at any given time to ensure that you’re meeting your sales goals? What’s the compelling event? Finally, close out with strategies to build your sales funnel. What events lead to deals won?

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Sales Territory Management: 10 Best Practices For Reps & Managers

Spotio

What types of events lead customers to buy (or not buy) your products or services. Client acquisition rate — the percentage of leads that sales reps are converting into customers. Event rates — this could be the number of appointments or calls scheduled, follow-up visits, etc. 10 Sales Territory Management Best Practices.

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Sales Incentives: What Works and What Doesn’t?

The Brooks Group

By adding in a few carefully selected sales incentives, you can capitalize on this competitive streak and really get your team to race full speed towards sales goals. Sales incentives can be broken down into three categories. Intangible Sales Incentives. How to Get Salespeople to Use CRM Tools.

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