CRM Ethics Media 
Pharma Marketing Network
APRIL 2, 2025
From webinars and social media to AI-powered chatbots and targeted programmatic ads, digital touchpoints now define the majority of brand interactions. With real-time analytics, machine learning, and CRM integration, pharma marketers can segment their audiences more accurately than ever. That said, human interaction still holds weight.
Pharma Marketing Network
DECEMBER 4, 2024
Leveraging Social Media Platforms Social media isn’t just for selfies and memes anymore. Omnichannel Marketing Strategies Omnichannel marketing ensures consistency across all platforms—whether it’s an email, social media post, or in-person event. Q5: Can social media really be effective in pharma marketing?
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Pharma Marketing Network
MARCH 20, 2025
Multi-Channel Retargeting : Using platforms like search engines, social media, and programmatic ad networks expands reach and improves conversion rates. Utilizing First-Party Data : With increasing restrictions on third-party cookies, leveraging CRM and email marketing data ensures accurate targeting.
Pharma Marketing Network
MARCH 13, 2025
These AI-powered tools enable personalized messaging, optimize media spend, and streamline regulatory compliance, making AI a game-changer for pharma marketing teams. Ethical AI principles for fair and unbiased marketing. Integrating AI with Legacy Systems Many pharma companies still rely on older CRM and data systems.
Contrarian Sales Techniques
DECEMBER 31, 2023
Innovative Sales Techniques : We delved into various innovative sales techniques, from leveraging social media for lead generation to integrating AI-powered analytics for better customer insights. This includes mastering CRM software, social media selling, and virtual presentation techniques.
Close-Up CRM
MARCH 6, 2024
AI can play a crucial role in pharmacovigilance by rapidly analyzing vast amounts of data from adverse event reports, social media, and other sources to identify potential safety signals or drug-drug interactions. One of the key benefits of Close-Ups AI-enabled CRM solution is that it can help companies improve their customer engagement.
Pharma Marketing Network
DECEMBER 13, 2024
From Brochures to Social Media: In the past, healthcare marketing heavily relied on brochures and in-person events. Digital Advertising: Search engines and social media allow for targeted ads that reach specific demographics. Social Media Marketing Social platforms are powerful tools for engaging audiences.
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