Why Customer Centricity Is More Than Having A CRM And Using Few Customer Centric Metrics
Cesare Ferrari
MAY 7, 2022
And using some tools like CRM (customer relationship management) , to develop customer metrics and do some common practices. Is Customer Centricity Related To A CRM System? CRM is the software that manages data resulting from the interaction of the company with its customers and can be used to improve the relationship.
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