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Why Customer Centricity Is More Than Having A CRM And Using Few Customer Centric Metrics

Cesare Ferrari

And using some tools like CRM (customer relationship management) , to develop customer metrics and do some common practices. Is Customer Centricity Related To A CRM System? CRM is the software that manages data resulting from the interaction of the company with its customers and can be used to improve the relationship.

CRM 52
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How Jasper Engines Uses Map My Customers for an Effective Sales Follow-Up Process

Map My Customers

Implementing an Effective Sales Follow-Up Process Joe McDonald, the Vice President of Sales at Jasper Engines & Transmissions, attributes much of the continued success of their sales team to a repeatable and consistent follow-up process that is built into their overall sales process. This includes your sales follow-up process.

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Reducing Complexity in Field Force Planning 

Veeva

Across multiple brands and field teams, the process of assigning sales representatives to specific territories has traditionally been undertaken with software like Excel spreadsheets and CRM platforms. Figure 1: Veeva Align vs. Veeva CRM. The use of multiple platforms in silos can also cause significant inefficiencies.

CRM 52
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6 Sales Tools Your Team Should Be Using

CloserIQ

Prospect.io (a simple but powerful outreach tool combining functionality of email finder and sending engine). Many email management tools go even further by providing relevant information from CRM and other sources to sales professionals as they work on emails. ZynBit (syncs information from the CRM system with Gmail and Outlook).

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8 Follow Up Sales Strategies to Boost Your Referrals

CloserIQ

Because if you’re only asking clients for a review once after your sale and never again, you’re not tapping into this massive sales and growth engine. Set up an automated drip email campaign in your CRM to trigger a series of messages for the clients you’re seeking referrals from. Upgrade Your CRM. 100% free and confidential.

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.

Marketing 105
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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

If you apply the right AI engines, you will get increasingly better insights. A continuously improving AI engine makes it dramatically faster, easier, and more effective to send the right content but there is also a human element that must be applied to create and select the best content for each medical expert.”. “A The Right Stuff.