CRM, Electronics and Networking

Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

APRIL 2, 2025

With real-time analytics, machine learning, and CRM integration, pharma marketers can segment their audiences more accurately than ever. Marketers now rely on real-world evidence (RWE), electronic health records (EHRs), and patient behavior insights to build stronger campaigns. Disclaimer: “This content is not medical advice.

Marketing

Marketing Pharma Sales pitches Networking

How to Choose a Good Healthcare CRM

Referral MD

MAY 4, 2022

While electronic health records (EHRs) allow us to respond to some of these demands, we have entered into a new era of managing patient satisfaction and providing them with the kind of customer service they demand through customer relationship management (CRM) platforms. What Is a CRM?

CRM

CRM Healthcare Healthcare Management

10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

DECEMBER 4, 2024

By harnessing real-world evidence (RWE) and electronic health records (EHR), companies can make informed decisions. Tools like CRM systems help pharma marketers track and optimize these touchpoints seamlessly. Educational campaigns, live Q&A sessions, and influencer collaborations can amplify your brand’s reach. Think again.

Marketing

Marketing Pharma Media Education

Baptist Memorial Achieves Significant Efficiency Gains with ReferralMD

Referral MD

JULY 23, 2024

The platform’s automated reports and network management capabilities were also crucial. The ReferralMD platform offers robust integrations with Electronic Health Records (EHR), Practice Management, and Scheduling systems, automating manual tasks and improving operational efficiencies. from FY23 to FY24 with the same personnel.

Management

Management Healthcare Healthcare Networking

14 Best Sales Productivity Tools

Spotio

NOVEMBER 28, 2022

You might use technology that can eliminate low-value activities like data entry, double work, or time-spent in the CRM or your Gmail account to improve efficiency. You can also sync data to your CRM , learning management system (LMS), ERP, and other tools. CRM data cleanup. Effectiveness. Activity Tracking. Notes & tags.

Sales

Sales Prospecting CRM Management

Baptist Memorial Achieves Significant Efficiency Gains with ReferralMD

Referral MD

AUGUST 7, 2024

The platform’s automated reports and network management capabilities were also crucial. The ReferralMD platform offers robust integrations with Electronic Health Records (EHR), Practice Management, and Scheduling systems, automating manual tasks and improving operational efficiencies. from FY23 to FY24 with the same personnel.

Management

Management Healthcare Healthcare Networking

Is Salesforce Health Cloud the Right Fit for Your Organization?

Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. It even has the ability to integrate critical data from your electronic health record system. What is Salesforce Health Cloud? How does it work?

CRM

CRM Physicians Healthcare Healthcare

5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. And to do that in today’s digital age, you’ve got to think “EHR.”

Marketing

Marketing Electronics Doctors Physicians

Perspectives on a Post-pandemic World

Pharma Marketing Network

OCTOBER 5, 2020

Since meltmedia was formed in 2000, our work has been exclusively electronic. OmniChannel Orchestration – The majority of channels (web, email, CRM, paid media, etc.) The post Perspectives on a Post-pandemic World appeared first on Pharma Marketing Network. Grossman: You’re right. We refer to ourselves as “born digital.”

Sales

Sales Marketing Media Management

16 Best B2B Sales Tools For Every Stage Of The Buyer Journey

Spotio

DECEMBER 19, 2023

This stage of the sales process is known as prospecting, and there are many B2B sales tools you can use to streamline your efforts in this area.

B2B Sales

B2B Sales Sales tools Sales Sales process

How to Get into Pharmaceutical Sales

Rep-Lite

DECEMBER 7, 2023

Technology Proficiency : Familiarity with customer relationship management (CRM) software, electronic health records, and other digital tools can be advantageous for tracking customer interactions and sales data. Job Boards Job boards and networking events for sales reps.

Pharmaceutical Sales

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills

Everything You Need to Know About Medical Sales Jobs

Rep-Lite

NOVEMBER 14, 2023

Healthcare IT Sales: Selling healthcare software, electronic medical record (EMR) systems, and technology solutions to hospitals and medical practices. Build a Network: Networking is crucial for gaining jobs in medical sales. Stay informed about industry trends, regulations, and the competitive landscape.

Medical sales

Medical sales Sales Medical Medical sales reps

7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

Silver Line CRM

NOVEMBER 11, 2020

Specialists and technicians, which may be in or out of network. It could be as simple as a post sales call “Thank you,” a follow up with requested information sent electronically via the rep, or something more complex like a personal invitation to a dinner program or web event. . Insurance companies .

Marketing

Marketing Pharmaceutical Side effects Insurance

How data-driven strategies can help improve patient retention

Clarify Health

DECEMBER 20, 2024

Predictive analytics can identify patients at risk of moving to a new provider, while customer relationship management (CRM) platforms for healthcare are extremely valuable for organizing, monitoring, and activating patient data. Healthcare-specific CRMs adapt this model with a centralized platform for managing patient relationships.

Patients

Patients Customer Relationship Management CRM Relationship management

Roofing Sales Tips: Overcome Objections to Close More Deals

Spotio

APRIL 8, 2025

SPOTIO also streamlines documentation by capturing electronic signatures, storing photos from property inspections, and organizing customer communications in a centralized database. SPOTIO’s integration capabilities allow you to synchronize your calendar, CRM data, and communication tools into a unified workflow.

Sales

Sales Prospecting Insurance Sales process

Pharma Rep Focus

Marketing in Pharma: Strategies that work in 2025

How to Choose a Good Healthcare CRM

Trending Sources

10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Baptist Memorial Achieves Significant Efficiency Gains with ReferralMD

14 Best Sales Productivity Tools

Baptist Memorial Achieves Significant Efficiency Gains with ReferralMD

Is Salesforce Health Cloud the Right Fit for Your Organization?

5 Core Tenets of HCP-focused Point-of-Care Marketing

Perspectives on a Post-pandemic World

16 Best B2B Sales Tools For Every Stage Of The Buyer Journey

How to Get into Pharmaceutical Sales

Everything You Need to Know About Medical Sales Jobs

7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

How data-driven strategies can help improve patient retention

Roofing Sales Tips: Overcome Objections to Close More Deals

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