Veeva

AUGUST 13, 2021

While we can’t say for sure what the future will hold, we can try to make educated guesses. That’s why Veeva is making heavy investments into optimizing the Veeva CRM desktop experience for this digital-first approach. Our goal is to improve the workflow productivity of Veeva CRM.

CRM 52

CRM Key account management Doctors Pharma reps 52

Referral MD

SEPTEMBER 7, 2023

Healthcare CRM data management software for consulting businesses is one of the most effective tools that can help. Photo by Moose Photos on Pexels What is a Healthcare CRM? Healthcare CRM is a powerful tool that helps providers manage patient relationships, improve communication, and streamline processes.

CRM 52

CRM Management Healthcare Healthcare 52

Salesforce

OCTOBER 21, 2019

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. A CRM built for healthcare Twenty years ago, Salesforce pioneered CRM software.

CRM 52

CRM Healthcare Healthcare Customer Relationship Management 52

Pharmaceutical Representative Training

JANUARY 29, 2025

Not far down the road are new, innovative customer relationship management (CRM) tools that are absolutely vital for making the shift to the increasingly high demand for personalized channels of HCP communication. Moreover, shifting to cloud-based CRM systems increases flexibility and scalability. The purpose of this redefinition?

CRM 52

CRM Pharma Sales Relationship management 52

Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

Pharma 59

Pharma Physicians Education Media 59

Pharma Marketing Network

APRIL 2, 2025

Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling. With real-time analytics, machine learning, and CRM integration, pharma marketers can segment their audiences more accurately than ever.

Marketing 64

Marketing Pharma Sales pitches Networking 64

Pharma Marketing Network

MARCH 17, 2025

With omnichannel marketing, pharma brands can leverage data analytics to deliver targeted educational content, reminders, and support programs tailored to individual patient needs. Use Integrated Technology Platforms Adopt marketing automation platforms and CRM systems that allow seamless interaction across channels.

Marketing 59

Marketing CRM Pharma Patients 59

Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. 70% of HCPs use digital platforms for medical research and education. Cost per Acquisition (CPA): Measures ad efficiency in driving leads.

Pharma 59

Pharma Education Media Networking 59

Pharma Marketing Network

APRIL 16, 2025

Today, content is expected to educate, empower, and evolve. Todays strategies lean on machine learning, CRM integration, and platform intelligence to identify where an HCP or patient is in their journeyand what content fits next. Interactive dashboards, integrated CRM metrics, and post-campaign brand lift studies are becoming standard.

Marketing 52

Marketing Pharma Networking Education 52

PM360

APRIL 4, 2025

This data-driven approach helps marketers determine the best way to communicate whether through educational content, digital ads, or direct engagement. HCPs might receive an educational email, see a related digital ad, or get a call from a rep with more details.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

Evolve Your Success

SEPTEMBER 25, 2024

His approach integrates sophisticated CRM systems to optimize customer engagement, as showcased by the transformative project at Iterative Scopes, which resulted in a 10X site expansion. Meet the guest: TJ Quigley’s career is marked by driving growth through strategic marketing and the development of innovative training programs.

Medical sales 130

Medical sales Sales Medical Marketing 130

Referral MD

JANUARY 19, 2024

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. CRM Software: Nurturing Patient Relationships Customer Relationship Management ( CRM ) software has long been associated with businesses but has also found a valuable place in healthcare.

Management 77

Management Patients Customer Relationship Management CRM 77

Pharma Marketing Network

MARCH 11, 2025

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Facebook and Instagram for Patient Education Social media plays a key role in patient engagement. Visit eHealthcare Solutions to learn more.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

Pharma Marketing Network

DECEMBER 4, 2024

Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Educational campaigns, live Q&A sessions, and influencer collaborations can amplify your brand’s reach. Tools like CRM systems help pharma marketers track and optimize these touchpoints seamlessly.

Marketing 52

Marketing Pharma Media Education 52

Evolve Your Success

SEPTEMBER 25, 2024

His approach integrates sophisticated CRM systems to optimize customer engagement, as showcased by the transformative project at Iterative Scopes, which resulted in a 10X site expansion. Meet the guest: TJ Quigley’s career is marked by driving growth through strategic marketing and the development of innovative training programs.

Medical sales 130

Medical sales Sales Medical Marketing 130

Pharma Marketing Network

APRIL 9, 2025

Its the primary driver of awareness, education, and brand loyalty. To stay relevant, pharma marketers need to view every digital touchpointemail, mobile, video, search, and displayas an opportunity to engage, educate, and convert. This shift means digital engagement is no longer a secondary channel.

Marketing 52

Marketing Pharma Education Healthcare 52

Pharma Marketing Network

APRIL 16, 2025

Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history.

Marketing 59

Marketing Pharma Prescription Networking 59

Infuse Medical

SEPTEMBER 17, 2020

CRM Platform. It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. A sales enablement tool can even integrate with your CRM to create a seamless transaction of data!

Pharmaceutical Sales 130

Pharmaceutical Sales Sales Medical Pharmaceutical 130

Pharma Marketing Network

NOVEMBER 7, 2024

Tip: Use your CRM data to create detailed audience segments and tailor your messages accordingly. Educational Resources : Offer research findings, case studies, or insights on trending treatments. Educational content like research findings, case studies, and treatment guidelines often perform best. Always aim to provide value.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

MARCH 31, 2025

Integrating CRM data and marketing automation platforms also supports a seamless journey that converts interest into action. The Rise of Social and Digital Pharma Advertising Social media is now a trusted channel for education and peer exchange among HCPs.

Marketing 52

Marketing Pharmaceutical Pharma Media 52

Close-Up CRM

NOVEMBER 8, 2024

These teams are responsible for educating HCPs about new therapies, ensuring product accessibility, and fostering long-term relationships that translate into sustained sales growth. The best CRMs for pharmaceutical companies should offer a true SaaS pricing model, which offers flexibility and scalability.

Sales 52

Sales CRM Pharma Pharmaceutical 52

PM360

NOVEMBER 27, 2023

Today, the timeline to bring drugs to market and educate customers is reduced. Building a solid content foundation is crucial, as we need to deliver more educational material to HCPs and patients that is simple and digestible, yet also compelling. Now, due to the highly competitive environment, the process is truncated to 12-18 months.

Marketing 105

Marketing Customer Relationship Management Relationship management CRM 105

Pharma Marketing Network

APRIL 10, 2025

Geo-targeting, for example, enables regional campaigns to support local clinical trials or educational programs. Conclusion PPC campaigns offer modern pharma marketers a potent tool to reach, educate, and convert patients and providers. Keyword strategy remains central to campaign success.

Marketing 52

Marketing Pharma Networking Medical 52

Pharma Marketing Network

MARCH 20, 2025

In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings. Utilizing First-Party Data : With increasing restrictions on third-party cookies, leveraging CRM and email marketing data ensures accurate targeting.

Pharma 52

Pharma Networking Marketing Media 52

Pharma Marketing Network

FEBRUARY 17, 2025

Assess Their Tech Stack and Tools Do they use leading marketing automation platforms like Veeva CRM or Salesforce Health Cloud? Are they leveraging emerging trends such as virtual reality (VR) for MoA (Mechanism of Action) videos or influencer marketing on platforms like TikTok for patient education?

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

Pharma Marketing Network

MARCH 24, 2025

Likewise, patients increasingly rely on peer reviews, educational content, and social media for treatment decisions. Integrating CRM systems, patient engagement platforms, and analytics dashboards is no longer optionalits strategic. First, digital acceleration has transformed how healthcare providers and patients access information.

Marketing 52

Marketing Pharma Media Networking 52

Spotio

NOVEMBER 28, 2022

You might use technology that can eliminate low-value activities like data entry, double work, or time-spent in the CRM or your Gmail account to improve efficiency. You can also sync data to your CRM , learning management system (LMS), ERP, and other tools. CRM data cleanup. Effectiveness. Activity Tracking. Notes & tags.

Sales 97

Sales Prospecting CRM Management 97

Pharma Marketing Network

NOVEMBER 7, 2024

Educational Content Is King Healthcare professionals value well-researched, credible information. Educational content like whitepapers, clinical research summaries, and infographics can be powerful tools. Optimizing Your CRM for Better Engagement Your CRM isn’t just a database; it’s a goldmine of insights.

Marketing 52

Marketing Healthcare Healthcare Pharmaceutical 52

Pharma Marketing Network

MARCH 13, 2025

AI Chatbots for Customer Support and Education AI-powered chatbots can enhance patient support by providing instant responses to common questions. Integrating AI with Legacy Systems Many pharma companies still rely on older CRM and data systems. For expert guidance on AI-powered digital ads, visit eHealthcare Solutions.

Marketing 52

Marketing Pharma Medical Ethics 52

Pharma Marketing Network

DECEMBER 13, 2024

Customer Relationship Management (CRM) Systems CRM tools like Veeva are essential for managing and analyzing interactions with HCPs and patients. Personalize Messaging: Use CRM insights to tailor content for individual audiences. Content Marketing Educational content builds trust and drives action.

Networking 52

Networking Marketing Pharma CRM 52

Map My Customers

JUNE 16, 2022

You will have weeded some out, but the ones that remain should be solid ones—ones that are educated on your product or service, are interested, just might be ready to buy, and you as a sales rep can help them cross the finish line. How to Build a Sales Pipeline So how do you refine this process to fit your team ?

Sales pipeline 77

Sales pipeline Sales Sales process Prospecting 77

Pharma Marketing Network

APRIL 10, 2025

Using CRM platforms like Veeva or Salesforce Health Cloud can help deliver targeted messaging, while automation tools can manage timing and sequence. However, its no longer enough to create static product pages or unbranded educational hubs. Personalization doesn’t mean overstepping privacy boundaries.

Marketing 52

Marketing Pharma Media CRM 52

Pharma Marketing Network

DECEMBER 13, 2024

Real-Time Feedback: Use platforms like Veeva CRM to gauge the effectiveness of your campaigns. Virtual Engagement Post-pandemic, virtual meetings and webinars have become staples for educating HCPs. Educational Content Doctors value evidence-backed information. Content marketing educates, informs, and builds trust.

Competition 52

Competition Marketing Pharma Side effects 52

Infuse Medical

APRIL 5, 2024

It may involve: Training and Education Programs: Providing ongoing training and professional development opportunities to enhance data literacy skills. Integration of Data Tools into Sales Processes: Incorporating data analytics tools and technologies into everyday sales operations to facilitate data-driven decision-making.

Sales 130

Sales Sales process Prospecting Training 130

Silver Line CRM

SEPTEMBER 24, 2020

Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. Yet, VMS leads the clinical educator market in patient confidence to start and maintain therapy.

Education 52

Education Healthcare Healthcare Patients 52

CloserIQ

MARCH 8, 2019

Is it absolutely necessary for your AEs to have degrees in business, or are you willing to be open to people with other educational backgrounds? It’s not necessary to mention secondary tasks like keeping the CRM updated. You can always teach new skills to a talented person who is willing to learn.

Recruitment 96

Recruitment Sales Prospecting Management 96

Penrod

MARCH 25, 2024

Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it. CRM systems were built to manage customer relationships in retail or service industries; however, a CRM within an EWA makes patient care genuinely personal.

Healthcare 52

Healthcare Healthcare CRM Customer Relationship Management 52