CRM Digital Media Prescription 
Pharma Marketing Network
AUGUST 14, 2020
And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.
Pharma Marketing Network
AUGUST 14, 2020
And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.
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