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The cookie’s death can lead to a better future for digitalmedia globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab. However, for pharma brands, CRM programs including email or text have proven value with current patients, particularly around adherence. Still, most agree that change is needed.
The cookie’s death can lead to a better future for digitalmedia globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab. However, for pharma brands, CRM programs including email or text have proven value with current patients, particularly around adherence. Still, most agree that change is needed.
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