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Content Creation: Use KOLs to create whitepapers, webinars, or even social media content. CustomerRelationshipManagement (CRM) Systems CRM tools like Veeva are essential for managing and analyzing interactions with HCPs and patients. Why are KOLs important in pharma marketing?
It also allows you to send customized lead-nurturing emails based on their unique interactions with your past emails and online content. If you have a CRM (customerrelationshipmanagement software), integrate it with your marketing automation software to leverage your data and further customize your emails.
Companies like UpLead will give you access to entire lists of prospects, which you can import directly into your customerrelationshipmanagement (CRM) tool of choice. You just have to add the information to your CRM of choice so that it will remember for you. Whitepapers.
Your prospects might want to dig deep—something they might only be able to do with a blog post, ebook, or whitepaper. Manage Sales with a CRM. Customerrelationshipmanagement software, CRM software for short, is a sales team’s best friend. You need a quality CRM platform.
According to the latest State of Sales report, 81% of potential customers research your product or service before reaching out. By the time they engage with your content—like articles, whitepapers, or webinars—they’ve already developed their own opinions about what you offer.
If your sales team isn’t equipped with a strong WiFi connection, CRM software, an email and text marketing solution, and a video conferencing app, you’ll have a hard time closing deals from a distance. Keep your CRM up-to-date. Your sales department uses a CRM, right? But the problem runs deeper than this….
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