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Pharma Marketing Resources

Pharma Marketing Network

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Choosing the Best Sales CRM: 15 Popular Options Broken Down

Map My Customers

” In this age of client-focused sales efforts, a sales CRM (customer relationship management) is a critical tool to have. It enables sales teams to not only create deeper relationships with their potential clients but also sets them up for maximized productivity and helps drive increases in revenue.

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. I asked Erica about how to build a foundation, bridge across teams, and leverage technology to better reach customers.

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How data-driven strategies can help improve patient retention

Clarify Health

When providers have a strong base of repeat patients, they can reduce spending on outreach activities like marketing and advertising and the need to divert resources to onboard new patients. Healthcare-specific CRMs adapt this model with a centralized platform for managing patient relationships.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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The Evolution of Analytics in CRM: Trends and Best Practices for 2025 and Beyond

Close-Up CRM

As the world of Customer Relationship Management continues to change at breakneck speed, analytics, and business intelligence (BI) have become critical components for organizations seeking to gain a competitive edge. The Impact of Generative AI Generative AI is poised to revolutionize CRM analytics.

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15 Ways To Bridge The Gap Between Sales And Marketing Departments

Medico Reach

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Sales and marketing have long said communication is essential, but they have often shied away from practical enterprise resource planning solutions for fostering such collaboration. Produce Useful Content.

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