Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. What are the best platforms for reaching healthcare professionals?

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Marketing Pharma Food and Drug Administration Education 52

PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. A robust customer relationship management (CRM) system with ML and AI capabilities is essential for managing and executing these automated efforts.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

Close-Up CRM

MARCH 6, 2024

Sustained growth and success hinge on the ability to anticipate trends, embrace cutting-edge technologies, and deliver solutions that resonate with an increasingly discerning healthcare ecosystem. One of the key advantages of AI-driven Life Sciences CRM software is its ability to deliver personalized and targeted customer engagement.

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CRM Sales Pharma Sales process 52

Pharmaceutical Representative Training

JANUARY 29, 2025

Not far down the road are new, innovative customer relationship management (CRM) tools that are absolutely vital for making the shift to the increasingly high demand for personalized channels of HCP communication. Moreover, shifting to cloud-based CRM systems increases flexibility and scalability.

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CRM Pharma Sales Relationship management 52

Infuse Medical

SEPTEMBER 17, 2020

Not to mention the pressure from today’s healthcare consumers that expect medical treatments to increase their life expectancy while being cost-conscious. CRM Platform. You can automate your marketing and ongoing communications while capturing data about each customer. Web Conferencing Tool.

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Pharmaceutical Sales Sales Medical Pharmaceutical 130

Silver Line CRM

JANUARY 30, 2025

Reading time: 3 minutes The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. By cutting down on complexity and focusing on accessibility, these tools make it easier for patients to navigate their healthcare journeys.

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Pharma Customer Relationship Management Healthcare Healthcare 52

PM360

NOVEMBER 27, 2023

I asked Erica about how to build a foundation, bridge across teams, and leverage technology to better reach customers. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? We are leveraging a digital platform to enable new approaches such as modular content.

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Marketing Customer Relationship Management Relationship management CRM 105

Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. Integrating a third foundational pillar could revolutionize process management.

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Healthcare Healthcare CRM Customer Relationship Management 52

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

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Marketing Healthcare Healthcare CRM 55

Salesforce

DECEMBER 1, 2021

Building strong relationships is the key to successful sales. In the healthcare and life sciences industries, those relationships have traditionally developed in person. Drive sales with connections in B2B Healthcare and Life Sciences. The CRM connection.

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Medical sales Sales Medical Physicians 97

Rep-Lite

OCTOBER 7, 2024

In the sales world, every industry has its unique challenges, and healthcare is no different. However, creating a strong sales strategy in healthcare is crucial because it affects patient care and the adoption of new medical solutions. In this article, our team at Rep-Lite will show you “How to build a healthcare sales machine?”

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Healthcare Sales Sales Healthcare Healthcare 52

LEVO Health

AUGUST 21, 2023

With the rise of digital platforms and tools, healthcare providers (HCPs) have transformed into digitally savvy professionals, seeking information and resources at their fingertips. For businesses in the healthcare sector, this presents both a challenge and an opportunity. The challenge? The opportunity?

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Marketing Healthcare Healthcare Customer Relationship Management 52

PM360

NOVEMBER 29, 2022

At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals. MSLs often use a CRM system to capture visit notes and other information in the field, but much of that information slips into a black hole,” explained DeStefano. “In But that’s just the beginning.

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Medical science Medical Customer Relationship Management Doctors 95

LEVO Health

MAY 9, 2023

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Therefore, it’s crucial to have a plan that outlines how you will measure the success of your healthcare marketing campaigns. Track Search Engine Ratings Nearly 68% of all web traffic comes from organic search.

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Healthcare Success

SEPTEMBER 7, 2022

healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. Guest posts.

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Doctors Distribution Marketing Media 100

Cesare Ferrari

SEPTEMBER 29, 2024

In doing so, the salesperson will have added value to the customer’s business by reducing costs and creating a win-win situation for the company and the customer. Customer relationship management In my opinion, customer relationship management is independent of the tools.

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Medical sales Sales Key account management Medical 52

Close-Up CRM

MARCH 6, 2024

Precision Medicine and Personalized Treatments AI has the potential to revolutionize the way we approach healthcare by enabling precision medicine and personalized treatments. It can also provide real-time insights into customer behavior, allowing companies to make more informed decisions about their marketing and sales strategies.

Pharma 52

Pharma CRM Ethics Pharmaceutical 52

Pharma Marketing Network

DECEMBER 13, 2024

A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. Customer Relationship Management (CRM) Systems CRM tools like Veeva are essential for managing and analyzing interactions with HCPs and patients.

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Networking Marketing Pharma CRM 52

Medical Sales News

OCTOBER 12, 2021

H: health, healthcare, health care, hunt, hunter, high-performing, high performance. L: leadership, lead, lead generation, lead management. D: direct, directive. E: expense, expense reporting, experienced, enthusiasm, enthusiastic. F: field sales, forecast, forecasting. G: goals, goal-oriented. J: join, justify. K: knowledge.

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Medical sales Sales Medical Interpersonal Skills 52

Vodori

FEBRUARY 28, 2022

Deliver content and important content details to a customer relationship management system (CRM). Your CRM is your single source of truth for client interactions, so it’s the foundation for making the most out of each relationship. what content has been shared with what contact and for what purpose).

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Management CRM Customer Relationship Management Sales 52

Rep-Lite

JULY 27, 2023

They serve as the primary link between healthcare providers and cutting-edge medical solutions. Incorporating data and analytics, implementing CRM systems, and adopting digital marketing strategies are pivotal steps toward efficient sales execution.

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Sales Medical Medical sales Sales Strategy 52

Salesforce

JANUARY 26, 2020

Face-to-face interactions with healthcare providers or HCPs are declining. A customer relationship management (CRM) platform built for healthcare and life sciences with AI capabilities can connect to existing systems while engaging with a broad range of customer stakeholders.

Pharmaceutical 52

Pharmaceutical Customer Relationship Management CRM Medical 52

Rep-Lite

FEBRUARY 22, 2024

In this blog post, we will dive into how to build a sales team for your medical device that can navigate the complex and ever-changing landscape of the healthcare industry. Features and Benefits of the Medical Device Every medical device has its unique features, which translate into benefits for the healthcare provider or patient.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Adaptability : The healthcare industry is constantly evolving, so adaptability is key.

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Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Rep-Lite

JULY 25, 2023

The medical sales industry has experienced remarkable growth in recent years, with innovations and advancements driving healthcare to new heights. These skilled professionals play a pivotal role in bridging the gap between cutting-edge medical equipment and technologies and the healthcare providers who depend on them to save lives.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

3 Although this might seem to lead to fewer interactions with clients and healthcare providers, you’ll ultimately increase your chances of meeting sales goals by learning how to identify your advocates or champions. This approach enables you to avoid spending time on companies and contacts that won’t genuinely benefit from your offerings.

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Prospecting Sales Pharmaceutical Sales Leads 52

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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Medical sales Sales Medical Medical sales reps 52

Rep-Lite

NOVEMBER 30, 2023

B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. Stakeholder Diversity: Healthcare decisions involve various stakeholders, from clinicians to administrators, each with different needs and concerns.

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B2B Sales Medical sales Consulting Sales 52

Clarify Health

AUGUST 22, 2022

This requires constant reporting of healthcare professional-and site-level metrics to sales, so they have updated target lists to identify where performance is lacking relative to market access. The most sophisticated it’s gotten is feeding basic table-based exports into the customer relationship management (CRM) system.

Marketing 52

Marketing Pharma Consulting Insurance 52

Veeva

APRIL 7, 2022

All interactions with healthcare practitioners (HCPs) are valuable, such as a 15-minute detailing session or a simple text message, but not all channels are equal. MCCPs , part of Veeva’s Customer Relationship Management (CRM) tool, enable users to view call goals for each target account, and record progress toward those goals.

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Pharma reps Pharma Rep Pharma Customer Relationship Management 40

Clarify Health

AUGUST 22, 2022

This requires constant reporting of healthcare professional-and site-level metrics to sales, so they have updated target lists to identify where performance is lacking relative to market access. The most sophisticated it’s gotten is feeding basic table-based exports into the customer relationship management (CRM) system.

Marketing 40

Marketing Pharma Consulting Insurance 40

Quantified

JUNE 15, 2022

Related: How to Improve Remote Healthcare Sales Training. If you want to get the most out of such a platform, you should integrate it with video conferencing, calendaring, customer relationship management, and other systems. The Sales Readiness Checklist You Were Looking For. 4) Reporting features.

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Sales Training Prospecting Sales process 52

Clarify Health

DECEMBER 20, 2024

Predictive analytics can identify patients at risk of moving to a new provider, while customer relationship management (CRM) platforms for healthcare are extremely valuable for organizing, monitoring, and activating patient data.

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Patients Customer Relationship Management CRM Relationship management 52

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Healthcare Healthcare Marketing Patients 95