World of DTC Marketing
AUGUST 4, 2021
It’s more about weighing the benefit against the potential side effects. Last year was an excellent year for our consulting group. Still, we’re finding that people are more interested in potential “side effects,” especially a side effect that compromises their immune system or causes GI upset.
World of DTC Marketing
JUNE 27, 2021
Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. Novo’s PR department did a great job and most articles about the drug did talk about the side effects but how many people really read that deep?
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World of DTC Marketing
DECEMBER 10, 2021
The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. They spent millions on a new corporate campus in downtown Cambridge and believed their PR. Trouble was on the way, though. On top of all this, their current pipeline is anemic.
World of DTC Marketing
JANUARY 7, 2021
I have seen as a consultant, the constant movement of employees from one company to another or out of the industry. The title-seeking job hoppers will always be a pharma side-effect, but who within the big matrix organizations are really trying to change the way they do business every day? The company is lucky to have hired her.
European Pharmaceutical Review
NOVEMBER 2, 2022
The side effects observed in the study were expected by researchers. Dr Kanchan Rao, Consultant in Bone Marrow Transplant at GOSH explained: “This study adds to the growing body of evidence that genome-edited T cells can be a viable alternative to currently available treatments.”.
World of DTC Marketing
JULY 29, 2020
I was surprised, as were our clients when late last year a number of people said they read that the side effects of a new diabetes medication were “terrible” When probed they all offered posted personal experiences on social media.
Pharmaceutical Technology
JUNE 1, 2023
In comments received during consultation on the previous draft guidance, patients and carers described migraine as an invisible disability that affects all aspects of life, including family, social activities, mental health, finances, and education. They can be extremely debilitating and can significantly affect a person’s quality of life. “In
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