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Does Influencer Marketing Work in Pharma?

Pharma Marketing Network

Mental Health Month, Breast Cancer Awareness) Driving traffic to disease education websites Promoting screenings or wellness tools Because these messages are often unbranded, they steer clear of direct product promotion. For any health issues, always consult a healthcare professional.

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Their planning consisted of who is going, what instruments to ship, scheduling some sales training, hotel arrangements, etc.

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Social Media Strategies for Pharma Marketing: Engaging HCPs & Patients

Pharma Marketing Network

Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion. Train social media teams to handle inquiries without violating regulations. Using pre-approved messaging, trained moderation teams, and strict content review processes ensures compliance.

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Marketing in Pharma: Top Strategies for Executive Success

Pharma Marketing Network

From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Its why companies like Johnson & Johnson emphasize educational content alongside product promotions. Regular training sessions and clear protocols can help prevent costly mistakes.