Pharma Marketing Network

APRIL 3, 2025

Videos that feature real patients, or interactive guides for side effect management, add value. By doing so, they position themselves not only as product promoters but as trusted partners in patient care. For any health issues, always consult a healthcare professional. FAQs What is patient marketing in pharma?

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Pharma Marketing Network

MARCH 5, 2025

Engaging Patients Without Violating Privacy Regulations Unlike HCPs, patients search for symptoms, treatment options, and medication side effects. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

JANUARY 7, 2025

From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Its why companies like Johnson & Johnson emphasize educational content alongside product promotions. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

JUNE 11, 2020

When we both sold our companies to Med consult. John Mack (PG): So, when I got laid off and as a consultant, I was working for a consulting company, helping them do websites for pharmaceutical companies in the.com bust, you know, a lot of people got laid off. Don Langsdorf (EHS): Shameless promotion, shameless product promotion.

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