Pharma Marketing Network

APRIL 16, 2025

Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician. Sales and Claims Data Prescription claims, formulary access, and sales data provide downstream indicators of campaign impact and can be used to refine targeting strategies further.

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Pharma Marketing Network

FEBRUARY 27, 2025

Drive prescription intent by educating HCPs about the latest drug advancements. Pharma brands like Pfizer, Novartis, and Eli Lilly have successfully used digital marketing to enhance patient education, improve physician engagement, and boost drug adoption. For any health issues, always consult a healthcare professional.

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Pharma Marketing Prescription Education 52

Pharma Marketing Network

FEBRUARY 17, 2025

Conferences and symposiums, too, are prime avenues to present research and engage with prescribing physicians. Full-page ads with clinical data can drive prescriptions. Here are key methods: Sales Uplift Analysis: Track prescription trends after ad campaigns. A spike in Trulicity prescriptions followed their TV ad blitz.

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Pharma Prescription Marketing Medical 52

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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Physicians Pharma Pharma reps Pharma Rep 105

Pharma Marketing Network

APRIL 18, 2025

Similarly, patient campaigns can be triggered by milestones in the treatment journeysuch as diagnosis, first prescription, or medication switch. Engaging Physicians Through Verified Digital Channels One of the most significant shifts in healthcare marketing involves HCP engagement. What platforms are best for reaching HCPs in 2025?

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Healthcare Marketing Healthcare Pharma 52

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Fifty percent of responders said they changed prescriptions because of social media information.

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World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” Regardless of what you believe, a physician’s recommendation still holds a lot of weight with prescription drugs. It varies by the size of your audience and the number of diagnosed and undiagnosed patients.

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Media Marketing Patients Prescription 180

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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Patients Prescription Doctors Education 98

Pharma Marketing Network

APRIL 17, 2025

Simultaneously, lawmakers continue to call for restrictionsor outright banson direct-to-consumer (DTC) television ads for prescription drugs. Native advertising on verified healthcare networks : Identity-driven networks like Tap Native allow pharma brands to serve ads to verified physicians by specialty, behavior, or geography.

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Pharma Networking Marketing Media 59

Pharma Marketing Network

APRIL 16, 2025

And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up. Physicians want peer-reviewed studies, mechanism-of-action animations, and case-based outcomes. For any health issues, always consult a healthcare professional.

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Evolve Your Success

APRIL 23, 2025

So I started consulting, doing payer insurance company playbooks for smaller companies who couldn’t afford to have a team, and one of my clients, SC Pharma, asked me to come in and be an account director, national account director for them. Through our system, that hub gets a prescription. They’re all underneath those PBMs.

Medical sales 130

Medical sales Sales Medical Healthcare 130

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

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Physicians Electronics Prescription Doctors 72

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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Pharma Healthcare Healthcare Physicians 52

Pharma Marketing Network

MARCH 6, 2025

HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location. Can pharma brands advertise prescription drugs on social media? For any health issues, always consult a healthcare professional. Yes, but strict regulations apply.

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Media Pharma Education Networking 52

Pharma Marketing Network

MARCH 13, 2025

Predict physician prescribing patterns to optimize sales outreach. Optimize inventory management based on prescription trends. For any health issues, always consult a healthcare professional. With AI-driven segmentation , brands can create highly targeted ads based on demographics, medical history, and prescribing behaviors.

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PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

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Education Consulting Media Healthcare 52

PM360

APRIL 7, 2023

Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Eliminating Barriers and Physician Frustration Pharma is investing at the point of care to help providers overcome prescribing hurdles and remove barriers for patients to start and stay on medication.

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Doctors Education Patients Physicians 98

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Education Medical Patients Media 89

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Patients Physicians Doctors 52

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. German College of General Practitioners and Family Physicians (DEGAM). Internet] NHS England. cited 23Apr].

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Clarify Health

MAY 19, 2020

Customer conversion and product uptake have largely depended upon live interactions between treating physicians and biopharma representatives (e.g., A decrease in patient-physician interactions will reduce rates of new diagnoses, both new and refill prescription volumes, and patient compliance with HCP-administered products.

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Pharma Marketing Network

MARCH 3, 2025

By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates. Key Strategy: Use behavioral targeting to show customized drug information for cardiologists, neurologists, and primary care physicians instead of a generic homepage experience.

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Pharma Patients Prescription Medical 52

eMediWrite

JULY 1, 2022

Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative. Doctors’ prescriptions for toothpaste result in higher sales for the pharmacist. Example: Concentrated mouthwash. You inform the patient that it is affordable and lasts for a long time. Last thoughts.

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Doctors Medical Medical sales Sales 52

Nixon Gwilt Law

NOVEMBER 10, 2022

And that’s because pharmacy is an incredibly important part of the healthcare ecosystem—for many patients, they see their pharmacist far more often than their primary care physician. E-prescribing is the practice of electronically sending a prescription directly to a pharmacy from the point-of-care. Remote verification.

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Medical Prescription Management Patients 52

Pharma Marketing Network

FEBRUARY 27, 2025

The ability to target based on demographics, interests, location, and behavior makes PPC a game-changer for pharma brands promoting prescription drugs, disease awareness, and patient education resources. For instance, a physician researching a new oncology treatment might leave your website without registering for an event.

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Pharma Marketing Networking Prescription 52

Evolve Your Success

AUGUST 30, 2022

Is it a wound center for patients that are chronic wound patients that are going to their physician maybe once a week or once every few weeks? Maybe it’s a private physician’s office. Now I know those complications are owned by the physician for 90 days after the surgery. We need a fresh prescription for this.”.

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PM360

JUNE 16, 2023

Before the COVID-19 pandemic, diagnostic testing procedures involved patients visiting HCPs—namely their physician or nurse practitioner—for sample collection. While her primary care physician wrote her concern off, Christine chose to undergo a colonoscopy which revealed that she had Stage 3 cancer and a nearly two-inch tumor in her rectum.

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Marketing Healthcare Healthcare Medical 52

Clarify Health

JANUARY 19, 2021

For the period of March – May 2020, telehealth commercial claims made up approximately 8% of all commercial claims nationally (non-prescription), which was a marked increase from the 0.02% rate observed for the same period in 2019. In some states, the observed rate went as high as 23%. of claims being telehealth).

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Pharma Marketing Network

JANUARY 29, 2025

A great example is how Merck and AstraZeneca use AI-driven content to engage physicians via targeted LinkedIn campaigns, automated email sequences, and interactive medical webinars. For instance, TikTok influencers promoting prescription drugs without proper disclosures have raised regulatory concerns.

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Contrarian Sales Techniques

APRIL 19, 2022

The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet. They are responsible for promoting product awareness, answering questions, consulting, introducing new products, etc.

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Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet. They are responsible for promoting product awareness, answering questions, consulting, introducing new products, etc.

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e.,

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet. They are responsible for promoting product awareness, answering questions, consulting, introducing new products, etc.

Medical sales 52

Medical sales Medical Sales Doctors 52

Eversana Intouch

FEBRUARY 23, 2023

“Financial pressures are driving a flight toward more core marketing needs with nearer-term bottom-line payoffs, at the expense of more transformative investments in marketing infrastructure and capability-building with longer-term returns,” said Sean Rapson, Managing Director, EVERSANA MANAGEMENT CONSULTING. So… what now?

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Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

“Financial pressures are driving a flight toward more core marketing needs with nearer-term bottom-line payoffs, at the expense of more transformative investments in marketing infrastructure and capability-building with longer-term returns,” said Sean Rapson, Managing Director, EVERSANA MANAGEMENT CONSULTING. So… what now?

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Pharmaceutical Technology

MARCH 7, 2023

100mg (3422086) Abacus Medicine Pharma Services is part of the Abacus Medicine Group, a fast-growing supplier of original prescription medicines. Product information The Netherlands Siklos® film-coated tablets 60 pcs. 100mg (16938577) Siklos® film-coated tablets 30 pcs. 1000mg (16939433) Belgium Siklos® film-coated tablets 60 pcs.

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