pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. “We are currently focused on offering a convenient way to get prescriptions. The platform.

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Pharma Marketing Network

FEBRUARY 27, 2025

Drive prescription intent by educating HCPs about the latest drug advancements. Pharma brands like Pfizer, Novartis, and Eli Lilly have successfully used digital marketing to enhance patient education, improve physician engagement, and boost drug adoption. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

FEBRUARY 17, 2025

Conferences and symposiums, too, are prime avenues to present research and engage with prescribing physicians. Full-page ads with clinical data can drive prescriptions. Here are key methods: Sales Uplift Analysis: Track prescription trends after ad campaigns. A spike in Trulicity prescriptions followed their TV ad blitz.

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Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Fifty percent of responders said they changed prescriptions because of social media information.

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World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” Regardless of what you believe, a physician’s recommendation still holds a lot of weight with prescription drugs. It varies by the size of your audience and the number of diagnosed and undiagnosed patients.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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Patients Prescription Doctors Education 98

pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

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Evolve Your Success

OCTOBER 3, 2023

Veronica discusses a revolutionary technology for testing and how it’s transforming the way physicians and patients approach cancer treatment. As the episode unfolds, Veronica talks about the future of diagnostic testing, where it’s headed, and the potential it holds for patients and physicians alike.

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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Pharma Marketing Network

MARCH 13, 2025

Predict physician prescribing patterns to optimize sales outreach. Optimize inventory management based on prescription trends. For any health issues, always consult a healthcare professional. With AI-driven segmentation , brands can create highly targeted ads based on demographics, medical history, and prescribing behaviors.

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PM360

JULY 26, 2023

In fact, many pharmacists appreciated the increased consulting and educational services they were able to provide customers, citing their accessibility as a key reason for this. And since telehealth was still new to most, being able to connect with pharmacy staff when they couldn’t access their physician office was important. “My

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Pharma Marketing Network

MARCH 6, 2025

HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location. Can pharma brands advertise prescription drugs on social media? For any health issues, always consult a healthcare professional. Yes, but strict regulations apply.

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Media Pharma Education Networking 52

PM360

NOVEMBER 21, 2022

That includes first searching for an in-network physician online, then scheduling an appointment online, and then filling out patient intake forms digitally prior to their appointment. More specifically, life sciences companies should consider dynamic physician directories that are personalized to a patient’s current location in real time.

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Patients Consulting Physicians Healthcare 95

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

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PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

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PM360

APRIL 7, 2023

Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Eliminating Barriers and Physician Frustration Pharma is investing at the point of care to help providers overcome prescribing hurdles and remove barriers for patients to start and stay on medication.

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PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Patients Physicians Doctors 52

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. German College of General Practitioners and Family Physicians (DEGAM). Internet] NHS England. cited 23Apr].

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Clarify Health

MAY 19, 2020

Customer conversion and product uptake have largely depended upon live interactions between treating physicians and biopharma representatives (e.g., A decrease in patient-physician interactions will reduce rates of new diagnoses, both new and refill prescription volumes, and patient compliance with HCP-administered products.

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pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

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Pharma Marketing Network

MARCH 3, 2025

By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates. Key Strategy: Use behavioral targeting to show customized drug information for cardiologists, neurologists, and primary care physicians instead of a generic homepage experience.

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eMediWrite

JULY 1, 2022

Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative. Doctors’ prescriptions for toothpaste result in higher sales for the pharmacist. Example: Concentrated mouthwash. You inform the patient that it is affordable and lasts for a long time. Last thoughts.

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Nixon Gwilt Law

NOVEMBER 10, 2022

And that’s because pharmacy is an incredibly important part of the healthcare ecosystem—for many patients, they see their pharmacist far more often than their primary care physician. E-prescribing is the practice of electronically sending a prescription directly to a pharmacy from the point-of-care. Remote verification.

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Medical Prescription Management Patients 52

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

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Prescription Medical Patients Distribution 52

Pharma Marketing Network

FEBRUARY 27, 2025

The ability to target based on demographics, interests, location, and behavior makes PPC a game-changer for pharma brands promoting prescription drugs, disease awareness, and patient education resources. For instance, a physician researching a new oncology treatment might leave your website without registering for an event.

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Evolve Your Success

AUGUST 30, 2022

Is it a wound center for patients that are chronic wound patients that are going to their physician maybe once a week or once every few weeks? Maybe it’s a private physician’s office. Now I know those complications are owned by the physician for 90 days after the surgery. We need a fresh prescription for this.”.

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Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. public healthcare system is extraordinarily fragmented,” said Priya Chandran , senior partner and global lead for public sector healthcare at Boston Consulting Group (BCG). “In

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PM360

JUNE 16, 2023

Before the COVID-19 pandemic, diagnostic testing procedures involved patients visiting HCPs—namely their physician or nurse practitioner—for sample collection. While her primary care physician wrote her concern off, Christine chose to undergo a colonoscopy which revealed that she had Stage 3 cancer and a nearly two-inch tumor in her rectum.

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Clarify Health

JANUARY 19, 2021

For the period of March – May 2020, telehealth commercial claims made up approximately 8% of all commercial claims nationally (non-prescription), which was a marked increase from the 0.02% rate observed for the same period in 2019. In some states, the observed rate went as high as 23%. of claims being telehealth).

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Pharma Marketing Network

JANUARY 29, 2025

A great example is how Merck and AstraZeneca use AI-driven content to engage physicians via targeted LinkedIn campaigns, automated email sequences, and interactive medical webinars. For instance, TikTok influencers promoting prescription drugs without proper disclosures have raised regulatory concerns.

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Contrarian Sales Techniques

APRIL 19, 2022

The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet. They are responsible for promoting product awareness, answering questions, consulting, introducing new products, etc.

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Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet. They are responsible for promoting product awareness, answering questions, consulting, introducing new products, etc.

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e.,

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet. They are responsible for promoting product awareness, answering questions, consulting, introducing new products, etc.

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Medical sales Medical Sales Doctors 52