Pharma Marketing Network

MARCH 13, 2025

Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians. Influencer and Physician Partnerships Consumers increasingly trust medical influencers and healthcare professionals over traditional advertising. Physician testimonials highlighting treatment efficacy.

Pharma 59

Pharma Physicians Education Media 59

Evolve Your Success

SEPTEMBER 4, 2024

Dr. McMahon provides an in-depth look at how platforms like LinkedIn and podcasts are not just trendy but essential tools for medical sales reps and physicians striving to stay ahead. program at Emory University with a concentration in strategy and finance and he is the founder and President of Delta Medical Consulting, L.L.C.

Medical sales 130

Medical sales Medical sales reps Sales Consulting 130

World of DTC Marketing

AUGUST 23, 2020

More than three-quarters of physicians say their practice is offering telemedicine visits. When patients start to return to doctors’ offices we need to ask “how much time will a doctor have to do online consultations with pharma?” SUMMARY: Should pharma invest in digital to reach physicians?

Doctors 213

Doctors Physicians Pharma Medical 213

Authentic Influence Group

AUGUST 26, 2021

If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” The more trust a patient has in their physician, the more likely they will be honest about what they are feeling or experiencing.

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Doctors Patients Physicians Consulting 130

World of DTC Marketing

JUNE 27, 2021

But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. We are an obese country, and diabetes is getting worse.

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Side effects Patients Insurance Doctors 194

MedCity News

JULY 27, 2023

Current applications Today, there is an escalated appetite to address emerging procedures because they offer an opportunity for device makers – and physicians like me who are interested in cutting-edge technology – to influence new areas of medicine. with the exception of Siemens Healthineers, for which he has been a consultant.

Specialization 233

Specialization Medical Medicine Leads 233

InCrowd

AUGUST 21, 2024

My name is Harrison Smith and I am physician practicing in the coastal southeastern United States. I am married to an emergency medicine physician and we currently have two beautiful and busy toddlers. I am a board certified pulmonary and critical care physician. Can you introduce yourself? What is your specialty?

Medical 130

Medical Physicians Training Medicine 130

World of DTC Marketing

MARCH 22, 2022

Some one-stop facilities also have additional specialists for patient consultations. They don’t want to see a different physician every time they have a health issue. So what’s holding them back? First, it costs a lot of capital to equip these facilities. MRI and CAT scan machines can run seven figures.

Retail 212

Retail Healthcare Healthcare Doctors 212

The Marketing Advantage

JUNE 5, 2023

June 5, 2023 The methodology under which physician targets are segmented and selected is a critical component of optimizing the productivity and efficiency of the sales force. Request a Free Consultation Request a Free Consultation Name * First Name Last Name Company * Title Email * Phone (###) ### #### Message Thank you!

Physicians 52

Physicians Sales Consulting Prospecting 52

pharmaphorum

MAY 21, 2015

US) and moderated by pharmaphorum's CEO Paul Tunnah, the debate will centre on three key questions, Why and how are physicians changing the way they receive information? Taking place on the 21st May at 12.30 (UK), 13.30 (EU), 07.30 (E. What are the trends and technologies shaping the landscape of medical communication?

Physicians 52

Physicians Medical Education Consulting 52

MedCepts

NOVEMBER 7, 2017

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Again, skepticism comes with the medical profession.

Physicians 52

Physicians Medical sales reps Doctors Medical sales 52

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

Physicians Pharma Consulting Pharma reps 105

PM360

MARCH 22, 2024

However, it’s also charting new waters for consultancies supporting the sector. How do AI and strategy consultants fit together? As AI becomes an established part of the toolbox of consultants, the importance of intellectual curiosity and emotional intelligence (EQ) rises to ensure appropriate guidance can be provided to clients.

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Consulting Training Recruitment Physicians 52

Healthcare Success

OCTOBER 25, 2024

While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” to protect and grow their vital referral sources, today leading multilocation specialty practices do the same. But traditional physician liaison strategies are no longer enough. So welcome, ladies, good to have you.

Physicians 59

Physicians Doctors Sales Marketing 59

PM360

OCTOBER 31, 2024

” PURE is owned and powered by Nuvera , an Inizio Engage company, a management consulting firm specializing in patient experience. About the Study: Over the past six years, the PURE study has collected insights from nearly 12,000 physicians and their support staff across various specialties.

Patients 52

Patients Education Consulting Healthcare 52

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

InCrowd

AUGUST 11, 2022

with the strongest opinions being on accuracy of the tests and the importance of consulting with a healthcare provider. The primary response from our experts was recommending to: -Speak with Primary Care Physician/Obtain a referral from your PCP. findageneticcounselor.nsgc.org.

Healthcare Provider 130

Healthcare Provider Consulting Healthcare Healthcare 130

Pharmacy Times

FEBRUARY 27, 2025

Panelists discuss how health care professionals recommend physician consultations for persistent symptoms, complex medical histories, diagnostic uncertainties, specialist needs, urgent conditions, preventive care, medication management, and comprehensive health assessments.

Consulting 26

Consulting Physicians Medical Management 26

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. As we found in our latest physician survey, physicians are actively seeking more information on key topics such as patient affordability, patient eligibility, clinical results, formulary coverage, and more.

Marketing 97

Marketing Physicians Electronics Patients 97

PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.

Patients 52

Patients Consulting Competition Management 52

pharmaphorum

OCTOBER 11, 2022

Here, M3’s Dr Maxim Polyakov and Dr Deepak Jadon, consultant rheumatologist at Cambridge University Hospitals, discuss some of the key findings of this research. The post The doctors have spoken: what physicians need from pharma comms in the post-pandemic world appeared first on.

Doctors 52

Doctors Physicians Pharma Consulting 52

World of DTC Marketing

FEBRUARY 10, 2022

Of the 16 states with adult obesity rates 35 percent or higher, 10 — Alabama, Arkansas, Indiana, Kentucky, Louisiana, Mississippi, Ohio, Oklahoma, Tennessee and Texas — rank in the top 20 for age-adjusted per capita covid death rates, according to Bioinformatics CRO, a consulting firm. Washington Post. So how do we respond?

Insurance 197

Insurance Government Food Consulting 197

Evolve Your Success

OCTOBER 3, 2023

Veronica discusses a revolutionary technology for testing and how it’s transforming the way physicians and patients approach cancer treatment. As the episode unfolds, Veronica talks about the future of diagnostic testing, where it’s headed, and the potential it holds for patients and physicians alike.

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Sales Medical sales Physicians Patients 162

Nixon Gwilt Law

JULY 12, 2024

The 2025 Medicare Physician Fee Schedule Proposed Rule (the “2025 Proposed Rule”) issued by the Centers for Medicare and Medicaid Services (or “CMS”) on July 10, 2024 contains a number of new policy proposals with significant implications for healthcare innovators. Stakeholders should consider submitting comments on this issue.

Physicians 52

Physicians Management Food and Drug Administration Healthcare 52

Celeritas

SEPTEMBER 26, 2022

For example, a nurse could simply scan a patient’s QR bracelet to confirm their dosage without having to consult anyone or waste time if the chart is unavailable. Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. It would also eradicate medical errors.

Physicians 52

Physicians Patients Medical Management 52

Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

Physicians 52

Physicians Patients Training Management 52

Nixon Gwilt Law

NOVEMBER 30, 2023

Reimbursement for Community Health Integration, Social Determinants Risk Assessment, and Principal Illness Navigation On November 2, the Centers for Medicare and Medicaid Services (“CMS”) released the 2024 Medicare Physician Fee Schedule (“2024 MPFS”) final rule.

Physicians 52

Physicians Patients Management Training 52

World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” Regardless of what you believe, a physician’s recommendation still holds a lot of weight with prescription drugs. It varies by the size of your audience and the number of diagnosed and undiagnosed patients.

Media 180

Media Marketing Patients Prescription 180

Nixon Gwilt Law

JULY 20, 2023

Now, in the first proposed Medicare Physician Fee Schedule (“MPFS”) since the PHE ended, CMS is clearing up some lingering unanswered questions, with a particular focus on flexibilities established in the 2023 Consolidated Appropriations Act (“2023 CAA”).

Physicians 52

Physicians Patients Consulting Management 52

Pharma Marketing Network

MARCH 17, 2025

According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones. For any health issues, always consult a healthcare professional. HCPs Prefer Digital Engagement A growing number of HCPs prefer digital interactions over traditional sales visits. This content is not medical advice.

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Marketing CRM Pharma Patients 59

Medical Device Success

JANUARY 9, 2022

I am calling it “Intro to Value-Based Care Part 1” Our guest for both part 1 and part 2 is Barbara Strain, Principal of Barbara Strain consulting. Prior to her recent move into consulting, Barbara was the Director of Supply Chain Analytics and later Director of Value Management at the Univ. of Virginia Health System.

Consulting 100

Consulting Healthcare Healthcare Medical 100

Evolve Your Success

FEBRUARY 28, 2023

We’re assisting the physicians in all of these cardiac procedures, which at that time, was blowing up because we were going from cutting someone’s chest open to do bypass surgery to angioplasty, and all these new techniques. I got a chance to become a clinical specialist and work with physicians rolling out this new technology.

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Sales Medical sales Medical Physicians 227

Evolve Your Success

MARCH 12, 2025

You see different physicians doing it, different ways, different staff efficiency, and so you kind of just become a person where you want to bring value and add, you know better outcome for that patient and a better patient experience and a better experience for the people that are using the devices. It’s much more consultative.

Medical sales 130

Medical sales Sales Medical Patients 130

PM360

AUGUST 24, 2023

With the current payer landscape, patients are still required to have an initial consultation and be referred to these specialists by their trusted PCP. What we’re missing is the capacity in which these patients are being referred to specialists for their medication.

Marketing 98

Marketing Healthcare Healthcare Physicians 98

pharmaphorum

OCTOBER 3, 2022

It would then come down to convincing physicians that these new options should be used ahead of the more expensive yet established PD-1/PD-L1 products. So long as they were included in reimbursement and could be accessed by physicians, they would have the potential to drive uptake if marketed and managed well. About the authors.

Food and Drug Administration 98

Food and Drug Administration Consulting Marketing Manufacturing 98

Integrity Solutions

DECEMBER 20, 2023

Using the pharma and med device industries again as an example, there’s a difference between developing teams to provide a service to the physician and developing them to help shape and change the way care is delivered. Bottom line: If you want your salespeople to be consultative sellers, you have to be a consultative leader.

Sales 205

Sales Consulting Training Leads 205

Pharma Marketing Network

MARCH 27, 2025

A physician-focused LinkedIn campaign should look and sound very different from an awareness campaign on Instagram. For any health issues, always consult a healthcare professional. Invest in Paid + Organic Synergy : Don’t silo paid advertising and organic content. The most successful brands build campaigns that leverage both.

Media 52

Media Pharma Education Marketing 52