Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? diabetes, cancer).

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Pharma Marketing Network

FEBRUARY 17, 2025

2 Key Factors to Consider When Choosing a Partner 3 Strategies for Evaluating Pharma Marketing Companies 4 Measuring Success and Building Long-Term Partnerships Why Partner with a Pharmaceutical Marketing Company? Regulatory and Compliance Knowledge Pharma marketing has unique rulesdoes the agency understand them?

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Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. But how does referral marketing work in a highly regulated industry like pharma? This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Pharma Marketing Network

APRIL 9, 2025

In a world dominated by digital conversations, failing to master pharma digital marketing is no longer an optionits a risk to market performance. Pharma marketers today must navigate not only consumer expectations but also a tightly regulated environment. Pharma brands were forced to adapt rapidly.

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Pharma Marketing Network

APRIL 16, 2025

In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist.

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Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. That shift demands a new approach to reaching HCPs in pharma marketing. In fact, over 60% of HCPs now prefer digital over in-person interactions.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction In an era dominated by digital marketing, traditional advertising remains a vital tool for pharma companies to connect with healthcare professionals (HCPs) and patients alike. Lets explore how traditional advertising can deliver powerful results for pharma marketing teams. Trust and familiarity.

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Pharma Marketing Network

FEBRUARY 17, 2025

For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. As digital marketing becomes more automated and data-driven, pharma marketers must embrace new technologies while navigating strict regulations. But what exactly is programmatic advertising?

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Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

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Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

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Pharma Marketing Network

MARCH 10, 2025

What strategies can pharma marketers use to maximize reach without violating industry regulations? Expanding Reach Beyond Organic Limitations Pharma marketers face challenges in gaining organic visibility due to algorithm changes and content restrictions.

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World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products. Last year was an excellent year for our consulting group.

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World of DTC Marketing

MAY 7, 2021

Though Facebook does not offer advertisers categories that explicitly identify people’s health conditions, The Markup identified dozens of ads for prescription pharmaceuticals targeted at people with “interests” in topics like “bourbon,” “oxygen,” and “Diabetes mellitus awareness.”. The post Pharma’s paid media fails.

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 Aye, that’s the question!

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

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Pharma Marketing Network

APRIL 17, 2025

With geopolitical volatility sparking new tariff threats and mounting legislative scrutiny over pharmaceutical television ads, pharma digital ad spend is experiencing a noticeable surge. Now, its becoming the central focus of pharmas future-forward ad strategy. The current shift isn’t just reactiveits strategic. Proposed U.S.

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World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . SUMMARY: Should pharma invest in digital to reach physicians?

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Pharma Marketing Network

NOVEMBER 24, 2024

Let’s explore the top strategies pharma marketers can adopt to thrive. Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. They are key decision-makers influencing prescription trends. But how do you stand out in a crowded market? Building trust is vital.

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Pharma Marketing Network

MARCH 16, 2025

Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. For pharma marketers, paid campaigns are more than just boosting posts on LinkedIn, Facebook, Twitter, or Instagram. By leveraging: Video content (e.g.,

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Pharmaceutical Technology

AUGUST 4, 2022

Pharma, which is already growing its role in delivering hybrid solutions combining therapies with diagnostic and smart solutions and devices, could play a significant role here, providing smart end-to-end solutions and data-related tools that transcend the immediate treatment. Marcos Gallego Llorente, senior consultant, Vintura.

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PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Let’s face it, most consumers seek convenience wherever they can find it.

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Pharma Marketing Network

APRIL 10, 2025

What makes a pharma brand stand out in todays noisy, regulated digital space? Digital transformation in pharma is accelerating. Pharma marketers should develop audience segmentation models that consider condition, stage of diagnosis, content preferences, and device usage.

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World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” There is s direct correlation between web traffic and TV ads for new pharma products. Regardless of what you believe, a physician’s recommendation still holds a lot of weight with prescription drugs.

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Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

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European Pharmaceutical Review

APRIL 21, 2023

After studying international and social policy at King’s College London and the London School of Economics and Political Science, Dorothea worked for a health consultancy in the UK and the European Social Network. Climate-conscious prescription of inhaled medicinal products. Internet] NHS England. cited 23Apr]. Available from: [link].

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Pharma Marketing Network

MARCH 3, 2025

Introduction Pharma marketing has evolved. But how can pharma brands optimize their digital assets while staying compliant with industry regulations? But how can pharma brands optimize their digital assets while staying compliant with industry regulations? Imagine a pharma website as a digital waiting room.

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Clarivate

DECEMBER 14, 2021

Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. Physicians indicate that nearly 1 in 4 patient consults (23%) are now performed virtually. More patients are using both pharma and third-party online info sources.

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European Pharmaceutical Review

OCTOBER 24, 2022

AGB-Pharma , the Swedish pharmaceutical company that produced the drug, predicted around 60 percent of all melatonin prescriptions are dispensed to under 18s off-label or unlicensed. However until now, prescribing a treatment for children with ADHD has been off-label or unlicensed in the UK.

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-evolving digital landscape, programmatic display ads are transforming the way pharma brands reach healthcare professionals (HCPs), patients, and stakeholders. Think of it like a GPS for pharma advertisingguiding your message precisely to the right people at the right time. The result? who prescribe Eliquis?

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pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

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Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Pharma brands can: Join relevant hashtags (e.g.,

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Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Pharma marketing is evolving fast. But pharma marketing isnt like regular advertising. So, how can pharma companies leverage digital advertising strategies to maximize reach while staying compliant ? Patients increasingly turn to the internet for healthcare research before consulting doctors.

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Pharma Marketing Network

FEBRUARY 19, 2025

With real-time bidding (RTB) , pharma marketers can place highly targeted ads in milliseconds, reaching healthcare professionals (HCPs) and patients at the right moment. But as powerful as RTB is, pharma brands must navigate strict regulatory challenges to ensure compliance with FDA and GDPR guidelines.

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Pharma Marketing Network

SEPTEMBER 27, 2024

This article delves into the evolution of programmatic advertising in pharma marketing, the importance of leveraging data for precision targeting, and the key performance indicators (KPIs) and metrics that measure success in this domain. As the technology matured, so did its integration into pharma marketing strategies.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Data-Driven Personalization : Using real-time insights, pharma companies can deliver tailored content to physicians and patients.

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