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How does this new system of limiting access to outsiders, reducing the number of people in the waiting room, and eliminating visits from outsiders impact pharma? Access by pharmasalesrep has been significantly reduced across the board. Does that mean they have no access? Of course not. Will it be 20% of their visits?
Digital engagement is now more important than ever, as face-to-face (F2F) interactions between salesreps and HCPs literally stopped overnight. The findings presented here are based on pharmasalesrep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Emergence of digital.
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