Pharma Marketing Network

APRIL 9, 2025

Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. For any health issues, always consult a healthcare professional.

Marketing 52

Marketing Pharma Education Healthcare 52

Pharma Marketing Network

OCTOBER 13, 2020

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Let’s break it down with the two core customer groups: the patients patients and the physicians.

Physicians 105

Physicians Pharma Consulting Pharma Rep 105

PM360

DECEMBER 20, 2023

Fifty percent of responders said they changed prescriptions because of social media information. From direct peer consultation to private groups, to journal clubs, to following Digital Opinion Leaders (DOLs) social media has become part of an HCP’s clinical toolkit. million self-identified HCPs on the platform to pharma marketers.

Media 122

Media Physicians Pharma Rep Pharma reps 122

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication.

Medical 52

Medical Patients Prescription Doctors 52