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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

If you are considering innovating your customer engagement strategy by considering all channels available to your reps, please get in touch with Veeva APAC Business Consulting and we’d be happy to support you. Veeva is a leading provider of cloud solutions and consulting services to the global life sciences industry.

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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

An omnichannel strategy ensures that messaging remains consistent across medical journals and online publications, social media platforms like LinkedIn, CME (Continuing Medical Education) programs, and in-person and virtual pharma rep meetings. For any health issues, always consult a healthcare professional.

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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

The ability to provide relevant content in a virtual waiting room, while waiting for a physician to show up to the video consult, has been a great way to use down time the patient has online. While the platforms are different, the underlying concept of a secure video chat, conversation, and presentation is very similar. 40% of their visits?

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How to Thrive in Pharma Digital Marketing

Pharma Marketing Network

Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. For any health issues, always consult a healthcare professional.

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8 Tactics to Increase HCP Engagement in 2024

PM360

From direct peer consultation to private groups, to journal clubs, to following Digital Opinion Leaders (DOLs) social media has become part of an HCP’s clinical toolkit. HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics.

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How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Veeva

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face? About Veeva.

Pharma 52
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Five Ways Asia Pacific Life Science Industry Leaders Are Enhancing Customer Experience

Veeva

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. About Veeva.

Pharma 52