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An omnichannel strategy ensures that messaging remains consistent across medical journals and online publications, social media platforms like LinkedIn, CME (Continuing Medical Education) programs, and in-person and virtual pharmarep meetings. For any health issues, always consult a healthcare professional.
The ability to provide relevant content in a virtual waiting room, while waiting for a physician to show up to the video consult, has been a great way to use down time the patient has online. While the platforms are different, the underlying concept of a secure video chat, conversation, and presentation is very similar. 40% of their visits?
If you are considering innovating your customer engagement strategy by considering all channels available to your reps, please get in touch with Veeva APAC Business Consulting and we’d be happy to support you. Veeva is a leading provider of cloud solutions and consulting services to the global life sciences industry.
The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face? About Veeva.
It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharmareps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. There are over 22,000 SKUs within portfolios that our sales consultants carry.
According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. About Veeva.
As medical device reps, we bring value to our surgeons in the OR from a consulting perspective. There are a lot more metrics than what I was used to in med devices because in med devices we are in the operating room consulting. I would say it’s equivalent probably to a pharmarep. I believe it 200%.
As a former pharmarep and district manager, I would value any tool that echoed my brand’s message to HCPs. Reps spend most of their time identifying patient type and efficacy. 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication.
From direct peer consultation to private groups, to journal clubs, to following Digital Opinion Leaders (DOLs) social media has become part of an HCP’s clinical toolkit. HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics.
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