This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As medical devices evolve and become more sophisticated, we are seeing a trend toward specialization. Building customized solutions for specialized disease states creates a nimbleness to respond to new conditions and develop a platform uniquely suited for that condition. It will become commonplace to see devices that break new ground.
Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients.
Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.
[Cedar Knolls, 10/29/2024] — A recent study conducted by PURE , the industry’s premier benchmark for evaluating patient support programs (PSPs), has named the best-in-class PSPs across key therapeutic areas. The PURE study evaluates key factors such as patient and HCP satisfaction, program utilization, and the evolving needs of PSPs.
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Patients and healthcare providers are more reliant on online information than ever before.
SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. Messages need to evolve in these special times. It’s time for DTC to evolve and get new thinking about the best way to reach patients.
Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.
Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings.
In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients.
These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.
B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? Traditional sales consulting may lack this industry-specific expertise.
And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.
Body Vision Medical, a leader in AI-driven, intraoperative imaging, announced a new partnership with Business Asia Consultants (BAC), Inc. “With our team of associates, we are uniquely qualified and positioned to work closely with the Body Vision team to develop new markets that will benefit patients and health care providers alike.”
Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. The second is at a patient level, once an individual has started treatment. Marcos Gallego Llorente, senior consultant, Vintura.
Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.
Now, the two companies will unite their full suite of advisory, medical, marketing, communications, and patient and stakeholder engagement services to create a new organization called Inizio. The unit will specialize in medical communications, medical affairs, real-world evidence, and outcomes research.
This special episode includes a conversation recorded on-site with Nicole, Eloise, Virtual Science AI CEO Thomas Hughes, and VSAI VP of global patient affairs Geraldine Reilly. In mid-October, our Web Editor Nicole Raleigh and Deep Dive Editor Eloise McLennan travelled to Nice for the Reuters Pharma event.
With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing. However, the healthcare landscape is no longer static.
Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist. Meanwhile, patients seek understandable, empathetic informationoften outside of the prescribing conversation.
The company specializes in many different areas of the healthcare sector, such as biotech, pharma, etc. The American market research consulting firm in Massachusetts has experience of over 30 years in serving the medical health care industry. Applied Marketing Science (AMS). Ascribe Services. Decision Analyst Inc. Armature Group Inc.
For that reason, it is also essential to be aware of the most prominent global research organizations that offer vital support with their specialized clinical trial solutions. Besides, it works in the early and end stages of clinical trial procedures and the domains of strategy, consultancy, technology, and bio-analytics. Syneos Heath.
Face-to-face HCP visits dwindled, patients turned to search engines for symptom answers, and telehealth became the norm. Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support. Pharma brands were forced to adapt rapidly. Now, there’s no turning back.
Both Peregrine and Klick are passionate about helping clients get innovative therapies to the patients who need them; we believe this will be a greater challenge for patients in the future, which makes an investment in this area so valuable.
Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients.
Covid-19 has thrust telemedicine into the spotlight as an important channel of patient management across almost all specialties. In this episode, to explore this phenomenon we welcome telemedicine pioneer Tania Malik, JD, CEO of Virtual Medical Group and Chair of the Telemental Health Special Interest Group at the ATA.
Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. With the increasing demand for personalized care, patients need quick access to medical professionals who can address their health needs. It leads to increased patient inquiries.
These innovations can improve patient outcomes while creating revenue potential through direct-to-consumer sales, contracts with health plans, and existing billing codes like the remote physiologic monitoring (RPM) and remote therapeutic monitoring (RTM) code sets. Software automating simple tasks for healthcare professionals.
The patient experience determines everything about your healthcare practice’s success. If your patients are unsatisfied — or worse, irate — word can get out, and your patient referrals can plummet. Let’s review six key ways you can enhance patient referrals in 2024. Ask for online reviews, too.
Although some may want to produce animations in-house, working with a specialized 3D medical animation company like Infuse Med has many benefits. Companies in 3D medical animation such as Infuse Med are adept in converting complicated medical jargon into understandable images appealing to patients, doctors, and other stakeholders.
By Luisa Sterkel & Joana Loureiro , Tenthpin Consultants The promise and potential of cell and gene therapies (CGT) has emerged in the recent past and currently over 1.500 CGT are registered for clinical trials holding great hope for the treatment of challenging and uncurable diseases.
Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. Choose partners who understand pharma compliance, campaign attribution, and patient-centric marketing. Are there PPC agencies specializing in pharma? For any health issues, always consult a healthcare professional.
— Watch the episode here Listen to the podcast here Selling Effectively In Medical Sales With John Crowder We have with us another special guest. We typically work with advanced consultative skills, which are different skillsets. What happens is we teach you how you work with your reps in a consultative manner.
The healthcare industry has long focused on the quality of medical treatment as the primary factor in patient satisfaction. However, a recent report released by Accenture found patient experience factors such as convenience, communication, and respect to be just as important to patients when choosing a healthcare provider.
3 Lori Wood, Senior Principal at Valuate Health Consultancy and facilitator of the working group noted that “as a manufacturer, you can’t ask the payer what they recommend. As Payment Structures Change, Patient Access Must Evolve Rare diseases take the U.S. Global patient access extends that white glove support worldwide.
In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Patients: The End Consumers Patients are at the heart of pharma marketing. Patients: Highlight lifestyle benefits, such as convenience or improved quality of life.
Specializing in ortho trauma has given her experiences as a sales rep, senior sales rep leading trauma teams, training and managing successful associates, spearheading medical education programs for surgeons, and more. DME sales work a lot differently because your customer is oftentimes more the patient. What do you sell particularly?
These regulations ensure that medical devices are safe for use by healthcare professionals and patients. The devices that come under this class are subject to special controls. Consider bringing in external experts or consultants to supplement in-house expertise if necessary. To achieve this, the FDA has established regulations.
Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.
With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need to be a trusted partner for both patients and their providers alike. . Determine Your Target Patient Audience . Bringing Your Medical Device to the Market.
Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. They specialize in creating tailored lead-generation strategies that cater to various medical specialties, ensuring effective patient outreach.
The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. For Patients: The metaverse could usher in an era of personalized health management.
Tom Sawyer , CFO at Cognetivity Neurosciences , sat down with me to discuss the benefits of AI-driven dementia detection technology for patients, health care providers, and clinical research. Book a Consultative Demo. The post Powering Rapid Cognitive Analysis with AI appeared first on Impetus Digital.
Here are twelve of the best examples of programs, strategies, solutions, technology, and more that companies have developed or are using to keep patients on their prescribed therapies. But outdated manual processes are complex and leave many patients out. But outdated manual processes are complex and leave many patients out.
FIDE joins other Expert Partnerships at FH including IHEP, which specializes in diseases of the liver and i-ONE, which specializes in oncology and hematology. Each Expert Partnership offers unparalleled access to the latest insights from the world’s leading key opinion leaders.
We organize all of the trending information in your field so you don't have to. Join 8,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content