PM360

OCTOBER 31, 2024

[Cedar Knolls, 10/29/2024] — A recent study conducted by PURE , the industry’s premier benchmark for evaluating patient support programs (PSPs), has named the best-in-class PSPs across key therapeutic areas. The PURE study evaluates key factors such as patient and HCP satisfaction, program utilization, and the evolving needs of PSPs.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

Pharma 59

Pharma Physicians Education Media 59

World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. SUMMARY: Should pharma invest in digital to reach physicians?

Doctors 213

Doctors Physicians Pharma Medical 213

World of DTC Marketing

MARCH 22, 2022

Patients still want convenience in their healthcare, but it may take decades to materialize. Patients need to wait days for blood work results and make appointments, often weeks out, for MRIs or CART scans. Some one-stop facilities also have additional specialists for patient consultations.

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PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.

Patients 52

Patients Consulting Competition Management 52

MedCity News

JULY 27, 2023

Current applications Today, there is an escalated appetite to address emerging procedures because they offer an opportunity for device makers – and physicians like me who are interested in cutting-edge technology – to influence new areas of medicine. with the exception of Siemens Healthineers, for which he has been a consultant.

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Evolve Your Success

MARCH 12, 2025

Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.

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Medical sales Sales Medical Patients 130

Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Similarly, when patients share their experiences with others, it can drive interest more effectively than brand messaging alone. In pharma, however, the dynamic is more nuanced.

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Marketing Pharma Education Physicians 52

Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

Physicians 105

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LEVO Health

OCTOBER 9, 2023

Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients. This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Patients are also seeing significant value in telemedicine.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Management Patients CRM Customer Relationship Management 77

InCrowd

AUGUST 11, 2022

We first asked – What do you think about patients doing at home testing? with the strongest opinions being on accuracy of the tests and the importance of consulting with a healthcare provider. The primary response from our experts was recommending to: -Speak with Primary Care Physician/Obtain a referral from your PCP.

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Healthcare Provider Consulting Healthcare Healthcare 130

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

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Patients Prescription Doctors Education 98

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. But how can biosimilar brands most effectively support providers and patients throughout the care journey?

Marketing 97

Marketing Physicians Electronics Patients 97

Pharma Marketing Network

APRIL 16, 2025

Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist. And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up.

Marketing 52

Marketing Pharma Networking Education 52

World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” It varies by the size of your audience and the number of diagnosed and undiagnosed patients. I always recommend that market research conduct research with new patients to determine why they became customers.

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Media Marketing Patients Prescription 180

MedCepts

NOVEMBER 7, 2017

Given the fact that numerous products sprout out year after year, it is the physician’s role to determine that these products are safe and effective for the patient. Any doctor prescribing them to their patient knows that they could be placing their license at risk. Physicians Seek Evidence based information.

Physicians 52

Physicians Medical sales reps Doctors Medical sales 52

PM360

MARCH 22, 2024

However, it’s also charting new waters for consultancies supporting the sector. How do AI and strategy consultants fit together? As AI becomes an established part of the toolbox of consultants, the importance of intellectual curiosity and emotional intelligence (EQ) rises to ensure appropriate guidance can be provided to clients.

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Celeritas

SEPTEMBER 26, 2022

A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. In essence, patients’ files are all synced to a medical database. The patient’s data would be uniform, complete, and well-organized.

Physicians 52

Physicians Patients Medical Management 52

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

Patients 96

Patients Pharma Consulting Transportation 96

Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones.

Marketing 59

Marketing CRM Pharma Patients 59

PM360

AUGUST 24, 2023

However, while hyper-targeting can ensure dollars are maximized, a catch-22 may be missing the most critical part of the patient journey: the first point of care—or primary care providers (PCPs). What we’re missing is the capacity in which these patients are being referred to specialists for their medication.

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Marketing Healthcare Healthcare Physicians 98

Healthcare Success

OCTOBER 25, 2024

While leading health systems and hospitals have long employed teams of on-the-ground “physician liaisons” to protect and grow their vital referral sources, today leading multilocation specialty practices do the same. But traditional physician liaison strategies are no longer enough. So welcome, ladies, good to have you.

Physicians 59

Physicians Doctors Sales Marketing 59

Pharma Marketing Network

MARCH 24, 2025

With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. Patients are now proactive participants in their treatment decisions, digital engagement is exploding, and regulatory pressures are increasing. However, the healthcare landscape is no longer static.

Marketing 52

Marketing Pharma Media Networking 52

Pharma Marketing Network

MARCH 27, 2025

The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers. Brands can host live Q&As, respond to comments, and share patient stories in authentic ways that create community and trust.

Media 52

Media Pharma Education Marketing 52

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. A majority of HCPs want to receive relevant information on their own times and terms.

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Pharma Marketing Network

APRIL 12, 2025

Table of Contents The New Rules of Pharma SEO Building Authority with Content That Ranks Optimizing for HCPs and Patients Differently Future-Proofing with AI and Data Insights Final Thoughts FAQs The New Rules of Pharma SEO The pharmaceutical space comes with unique SEO challenges. Another major change? Search is now more conversational.

Marketing 52

Marketing Pharma Engineering Networking 52

Referral MD

MAY 30, 2024

The patient experience determines everything about your healthcare practice’s success. If your patients are unsatisfied — or worse, irate — word can get out, and your patient referrals can plummet. Let’s review six key ways you can enhance patient referrals in 2024. Ask for online reviews, too.

Patients 52

Patients Physicians Management Doctors 52

pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. Here, M3’s Dr Maxim Polyakov and Dr Deepak Jadon, consultant rheumatologist at Cambridge University Hospitals, discuss some of the key findings of this research. “To

Doctors 52

Doctors Physicians Pharma Consulting 52

Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Improve patient engagement with valuable content and resources. Without the right strategy, you risk getting lost in a sea of content.

Pharma 52

Pharma Marketing Prescription Education 52

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction In an era dominated by digital marketing, traditional advertising remains a vital tool for pharma companies to connect with healthcare professionals (HCPs) and patients alike. Conferences and symposiums, too, are prime avenues to present research and engage with prescribing physicians.

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Pharma Prescription Marketing Medical 52

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The way HCPs, patients, and caregivers seek information has changed. Animations explaining drug mechanisms attract HCPs and patients alike.

Media 52

Media Pharma Education Networking 52

Nixon Gwilt Law

JULY 12, 2024

The 2025 Medicare Physician Fee Schedule Proposed Rule (the “2025 Proposed Rule”) issued by the Centers for Medicare and Medicaid Services (or “CMS”) on July 10, 2024 contains a number of new policy proposals with significant implications for healthcare innovators.

Physicians 52

Physicians Management Food and Drug Administration Healthcare 52

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

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Medical Prescription Doctors Physicians 98

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. Those that embrace AI-driven marketing solutions will see higher engagement, better ROI, and improved patient outcomes.

Marketing 52

Marketing Pharma Medical Ethics 52

PM360

NOVEMBER 2, 2023

Nuvera Life Science Consulting is pleased to announce its third annual awards for the pharmaceutical companies designated as “best-in-class” in patient support and access by physicians and support staff surveyed for the company’s 2023 PURE Reports : Bristol Myers Squibb in oncology and Genentech in neurology.

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