World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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Side effects Patients Insurance Doctors 194

MedCity News

JANUARY 19, 2023

The startup’s digital male fertility platform offers a combination of virtual visits, at-home diagnostics and in-person consultations to assess and improve patients’ fertility status. Posterity Health recently raised $7.5 million in an oversubscribed funding round.

Consulting 261

Consulting Patients 261

MedCity News

NOVEMBER 16, 2022

Cell and gene therapies are offering patients potentially curative treatments for a growing scope of diseases. Industry consultants speaking at the HLTH conference offered some strategies they see payers taking to these new therapies. Insurance companies are trying to figure out how to pay for them.

Insurance 246

Insurance Consulting Patients Biopharma 246

World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits.

Doctors 283

Doctors Prescription Consulting Physicians 283

pharmaphorum

DECEMBER 14, 2022

Last month we saw some movement in the pharma world, but also in some of the orbiting worlds of agencies, consultancies, and pharma investors. Pharma consultancy United BioSource, or UBC (not to be confused with pharma company UCB), has promoted former chief operating officer Bekki Brown to the role of president and CEO, effective January 1.

Consulting 98

Consulting Pharma Healthcare Healthcare 98

Impetus Digital

DECEMBER 23, 2024

This transformative series will showcase the 2025 Pharma Toolkit for Virtual Medical Education, revealing groundbreaking virtual tools and strategies set to revolutionize how we engage and educate HCPs, patients, and teams. Join us to uncover the next wave of educational excellence in the life sciences sector.

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Education Medical Pharma Training 110

PharmaTimes

OCTOBER 2, 2023

The proposed changes could limit patients’s access to treatments and clinical trials - News - PharmaTimes

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Consulting Patients 128

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Today, patient marketing is no longer a one-way street. This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond.

Marketing 52

Marketing Patients Pharma Media 52

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. Its simple: Digital patient intake forms. They streamline the process of collecting essential patient information by automating data entry. What is Digital Patient Intake?

Healthcare 52

Healthcare Healthcare Patients Electronics 52

Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients.

Marketing 52

Marketing Pharma Patients Education 52

PM360

OCTOBER 31, 2024

[Cedar Knolls, 10/29/2024] — A recent study conducted by PURE , the industry’s premier benchmark for evaluating patient support programs (PSPs), has named the best-in-class PSPs across key therapeutic areas. The PURE study evaluates key factors such as patient and HCP satisfaction, program utilization, and the evolving needs of PSPs.

Patients 52

Patients Education Consulting Healthcare 52

Authentic Influence Group

AUGUST 26, 2021

“If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” Building trust encourages more honesty from patients. Apply communication skills for the digital age.

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Doctors Patients Physicians Consulting 130

Pharma Marketing Network

JULY 27, 2022

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver.

Patients 130

Patients Retail Education Pharma 130

Infuse Medical

APRIL 5, 2024

In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Unlike traditional methods of patient education, which often rely on static images or videos, VR provides a fully immersive experience, allowing users to explore medical concepts in a virtual space.

Education 130

Education Patients Healthcare Provider Healthcare 130

Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.

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Healthcare Healthcare Healthcare Provider Medical 95

European Pharmaceutical Review

DECEMBER 12, 2022

A thirteen-year-old patient with relapsed T-cell acute lymphoblastic leukaemia (T-ALL) has been the first to be treated with base-edited T-cells via CD7 Chimeric Antigen Receptor (CAR)-T cell therapy, which enabled them to achieve remission 28 days later. . Six months later, the patient is doing well and is recovering at home.

Patients 124

Patients Consulting Recruitment Engineering 124

Fierce Pharma

JULY 31, 2024

MELISSA CONNOLLY, Associate Principal, Strategy Consulting, IQVIAJESSICA MESERVEY, Senior Principal, Patient Engagement, IQVIA | Pharma often measures customer experiences rigorously, but PSPs lack this focus. IQVIA, with a top pharma company, created a framework to improve PSP evaluation.

Consulting 147

Consulting Pharma Patients 147

World of DTC Marketing

JULY 13, 2022

Allowing patients to order medications online and get delivery via Fed-Ex or the mail does offer time savings. Using CVS.com, patients can order medications online and, for a small charge, even deliver them. Some patients get to know their pharmacists or pharm techs very well, and this relationship can be a valuable resource.

Doctors 245

Doctors Retail Medical Healthcare 245

Referral MD

NOVEMBER 1, 2024

Key features include real-time provider availability, automated routing of registration and consent forms, and seamless integration with patient charts. These innovations reduce administrative burdens, minimize errors, and streamline the referral process, ultimately enhancing the patient experience and optimizing healthcare workflows.

Healthcare 97

Healthcare Healthcare Management Electronics 97

Salesforce

FEBRUARY 20, 2024

Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.

Patients 137

Patients Pharma Leads Consulting 137

World of DTC Marketing

AUGUST 4, 2021

Last year was an excellent year for our consulting group. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. It’s more about weighing the benefit against the potential side effects.

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Side effects Marketing Insurance Pharma 279

PharmaTech

SEPTEMBER 19, 2023

Maik Jornitz, Principal Consultant, BioProcess Resources LLC, discusses the definition of patient safety and how to implement new technologies into upgraded facilities.

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Safety Patients Consulting FDA 98

PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.

Patients 52

Patients Consulting Competition Management 52

Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Patients and healthcare providers are more reliant on online information than ever before.

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

Impetus Digital

OCTOBER 29, 2024

Our expert speakers will unveil the latest virtual tools that are reshaping how professionals engage with and educate HCPs, patients, and internal teams. She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes.

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Education Training Professional Services Medical 102

PharmaVoice

AUGUST 10, 2022

A consultant’s view on how pharma companies should approach patient experience challenges when rolling out an autologous cell therapy.

Consulting 130

Consulting Pharma Patients 130

pharmaphorum

JULY 19, 2022

Face-to-face discussion educates regulators on what matters most to patients, and guides future decision-making. Regulators are increasingly asking drug developers to include the patient voice in submissions, but the best way to go about this is less clear-cut. The rise of patient centricity. “We

Patients 105

Patients FDA Education Consulting 105

World of DTC Marketing

MARCH 22, 2022

Patients still want convenience in their healthcare, but it may take decades to materialize. Patients need to wait days for blood work results and make appointments, often weeks out, for MRIs or CART scans. Some one-stop facilities also have additional specialists for patient consultations.

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Retail Healthcare Healthcare Doctors 212

David Bagga

FEBRUARY 14, 2025

Break into Medical device Sales The evolving role of medical representatives today Imagine walking into a doctor’s office to sell products and provide innovative solutions that improve patient outcomes. The days of the med reps as a mere product pusher are over.

Medical 130

Medical Doctors Consulting Sales 130

Referral MD

SEPTEMBER 11, 2024

Artificial Intelligence (AI) has the potential to revolutionize the medical industry by improving patient outcomes, streamlining workflows, and enhancing referral processes. Is AI transforming patient outcomes? This allows healthcare providers to focus more on patient care than administrative duties.

Patients 85

Patients Healthcare Provider Healthcare Healthcare 85

World of DTC Marketing

JULY 22, 2021

More and more meetings are based on ROI, not the voice of the patient. Don’t hire people who want big salaries; hire people who want to be part of an industry that helps patients. My decision to consult and incorporate was based on doing what I love, but it’s been challenging. CEOs shoulder much of the blame.

Pharma 309

Pharma Marketing Ethics Patients 309

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

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Pharmaceutical Marketing Patients Healthcare Provider 98

Pharma Marketing Network

APRIL 7, 2025

By understanding these mechanisms, your team can allocate budgets smarter and build stronger connections with both HCPs and patients. Googles E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) demand high-quality, patient-friendly articles backed by credible sources. This content is not medical advice.

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Media Pharma Networking Education 89

pharmaphorum

DECEMBER 7, 2022

The HTA body, the CT ( Commission de la Transparence – Transparency Commission), is charged with providing guidance to inform pricing negotiations in two main forms: a comparative clinical benefit rating, the ASMR ( Amélioration du Service Médical Rendu ), and a target patient population. Relationship between ATC and eligible patient number.

Patients 105

Patients Manufacturing Marketing Consulting 105

PharmExec

AUGUST 15, 2023

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

Marketing 98

Marketing Ethics Consulting Healthcare 98

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199

Doctors Engineering Specialization Consulting 199

Impetus Digital

JULY 28, 2023

It has been many years since “ patient-centricity ” first started being thrown around by life science companies. However, it’s only recently that most companies are actually starting to prioritize patient engagement. Longitudinal patient advisory boards are instrumental in building sustained Pharma-patient relationships.

Patients 89

Patients Education Pharma Competition 89