Pharma Marketing Network

FEBRUARY 17, 2025

Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Can they measure ROI, prescription lift, and HCP engagement effectively? increased HCP engagement, prescription growth, or improved patient adherence). This content is not medical advice.

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Pharma Marketing Network

MARCH 8, 2025

For expert pharma marketing insights, visit Pharma Marketing Network. Google and Social Media Policies for Pharma Ads No direct prescription drug promotions without certification. Visit Pharma Marketing Network for the latest pharma digital advertising insights. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

MARCH 16, 2025

For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. webinar sign-ups or prescription inquiries). For advanced tracking insights, visit Pharma Marketing Network.

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Pharma Marketing Network

MARCH 10, 2025

Google Ads requires pre-approval for prescription drug promotions, while platforms like TikTok prohibit pharma ads entirely. Like the Pharma Marketing Network Facebook page. branded prescription drug ads must include fair balance messaging and be FDA-compliant. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

APRIL 4, 2025

According to Pharma Marketing Network , marketers are now exploring ways to combine traditional campaigns with referral-driven strategies to boost authenticity and performance. Highlight real experiences, share educational content, and focus on outcomes, not just prescriptions. This content is not medical advice.

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Pharma Marketing Network

MARCH 11, 2025

Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Organizations like Pharma Marketing Network offer in-depth articles that help marketers tailor their strategies to real patient needs. Join the Pharma Marketing Network community on Linkedin.

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Pharma Marketing Network

FEBRUARY 17, 2025

Full-page ads with clinical data can drive prescriptions. Here are key methods: Sales Uplift Analysis: Track prescription trends after ad campaigns. A spike in Trulicity prescriptions followed their TV ad blitz. For any health issues, always consult a healthcare professional. Did HCPs remember your journal ad?

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Pharma Marketing Network

MARCH 13, 2025

For insights on digital transformation in pharma, visit Pharma Marketing Network. Optimize inventory management based on prescription trends. For pharma AI adoption strategies, visit Pharma Marketing Network. For any health issues, always consult a healthcare professional. How does AI improve pharma marketing?

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Pharma Marketing Network

MARCH 6, 2025

The Digital Shift in Healthcare 70% of HCPs use social media for professional purposes , including medical education and networking. For expert pharma marketing insights, visit Pharma Marketing Network. Can pharma brands advertise prescription drugs on social media? Promote webinars and thought leadership content.

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Pharma Marketing Network

NOVEMBER 24, 2024

They are key decision-makers influencing prescription trends. Analyze prescription trends, campaign performance, and patient engagement metrics to refine strategies. Adhering to FDA guidelines, consulting legal experts, and incorporating disclaimers ensure compliance. Targeting Healthcare Professionals (HCPs) Why focus on HCPs?

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Pharma Marketing Network

MARCH 26, 2025

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.

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Pharma Marketing Network

FEBRUARY 17, 2025

Prescription Lift: Is the campaign driving more prescriptions for branded drugs? For any health issues, always consult a healthcare professional. The post Programmatic Advertising Trends: Key Insights for Pharma Marketing Teams in 2025 appeared first on Pharma Marketing Network. Heres how to measure success: 1.

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Clarify Health

NOVEMBER 8, 2023

Healthcare strategy and innovation leaders from Aetna, Contigo Health, and Clarify recently hosted a webinar discussion about innovations in provider network design and management to drive higher-value, more affordable, and more accessible care for members. Keith: Wonderful. Thank you very much. Elyse: Sure.

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Clarify Health

APRIL 21, 2022

Todd Gottula , President of Clarify Health, recently sat with Nick Schram, Principal, Mercer, to talk about how Mercer is leveraging health analytics to transform their employer benefit design process, increase transparency, and build higher-value provider networks. Nick Schram: Yeah, as a consultant, I’m going to tell you it depends.

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Pharma Marketing Network

OCTOBER 13, 2020

With patients, you had a wave of Rx fills and refills earlier as many with chronic health conditions requiring ongoing Rx therapy stocked up on prescriptions in case they could not leave home – and safely get to a physician or pharmacy. Let’s break it down with the two core customer groups: the patients patients and the physicians.

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PM360

OCTOBER 9, 2023

The company’s Virtual Care Media (VCM) platform enables pharma and CPG brands to engage with targeted patient populations by providing educational and other highly relevant, sponsored content across a large and diversified network of telehealth and digital portal partners.

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Clarivate

DECEMBER 14, 2021

Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. Physicians indicate that nearly 1 in 4 patient consults (23%) are now performed virtually. 2021 study had researched prescription drug topics online in the past year.

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Pharma Marketing Network

MAY 3, 2023

These advertisements are designed to educate and inform consumers about the benefits and risks of prescription drugs, but they can also influence patient behavior in ways that may not always be beneficial. Powerful Medicines: The Benefits, Risks, and Costs of Prescription Drugs. References: 1. Knopf Doubleday Publishing Group.

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pharmaphorum

OCTOBER 27, 2022

Digital channels are defined as “ platforms for electronic communication through transmission of digital content over the internet or computer networks. Blogs – A company is free to own a blog or engage a blog writer by way of sponsorship or consultancy fees. Digital Channels include, but are not limited to, social media ”.

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PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. 3 They are also 2.6 In the U.S., 5 This links to 22% of U.S.

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PM360

NOVEMBER 21, 2022

That includes first searching for an in-network physician online, then scheduling an appointment online, and then filling out patient intake forms digitally prior to their appointment. With the right technology partner backed by a broad provider network such as DocSquad, marketing strategies can shift to become action driven.

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Pharma Marketing Network

MARCH 3, 2025

By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates. For expert insights into pharma marketing strategies , visit Pharma Marketing Network. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

FEBRUARY 27, 2025

This is especially critical for high-cost prescription drugs like Keytruda or Ozempic , where each impression needs to count. Monitor Campaigns and Optimize in Real-Time The power of AI-driven analytics allows pharma marketers to track impression quality, engagement trends, and prescription lift.

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Pharma Marketing Network

MARCH 3, 2025

Thats why working with compliant healthcare ad networks such as eHealthcare Solutions is critical. For more insights on pharma marketing strategies , visit Pharma Marketing Network. Key Compliance Guidelines for Pharma Ads FDA Fair Balance Rules Ads for prescription drugs must include risks and benefits.

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Pharma Marketing Network

MARCH 3, 2025

Thats why working with compliant healthcare ad networks such as eHealthcare Solutions is critical. For more insights on pharma marketing strategies , visit Pharma Marketing Network. Key Compliance Guidelines for Pharma Ads FDA Fair Balance Rules Ads for prescription drugs must include risks and benefits.

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pharmaphorum

SEPTEMBER 21, 2022

Meanwhile, Prescript Communications – which had designed Novartis’ Kesimpta Digital Training Portal, the Bronze winner of the Internal Communications category – said that the company itself had been fortunate to undergo its own creative digitalisation makeover process before being approached for the project, having foreseen developing trends.

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pharmaphorum

JANUARY 24, 2023

Energy crisis effects will be felt across healthcare, but for medicines manufacturing and delivery the issue is especially complex because the networks of medicine supply extend across the globe and across countries which see differing impacts of energy costs and supply. Medicines manufacturing is energy intensive.

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Pharma Marketing Network

FEBRUARY 27, 2025

The ability to target based on demographics, interests, location, and behavior makes PPC a game-changer for pharma brands promoting prescription drugs, disease awareness, and patient education resources. Platforms like Pharma Marketing Network offer resources on best practices for pharma digital marketing optimization.

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Pharma Marketing Network

MARCH 25, 2023

“Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.” Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment. ” Kantar Media, 2020.

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Pharma Marketing Network

FEBRUARY 5, 2025

Leverage LinkedIn for Professional Networking LinkedIn is the most trusted social media platform for HCPs. Avoid Direct Treatment Promotion Unlike other industries, pharma companies cannot promote prescription drugs directly to patients in most markets. Can pharma companies advertise prescription drugs on social media?

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Pharma Marketing Network

FEBRUARY 19, 2025

For pharma marketers , this means the ability to serve ads to healthcare professionals (HCPs), patients, and caregivers based on demographics, browsing behavior, and even prescription intent. Caregivers looking for prescription assistance programs. Work with privacy-compliant ad networks that anonymize data.

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PM360

SEPTEMBER 21, 2023

Jeff Casberg, MS, RPh, Senior Vice President of Clinical Pharmacy at IPD Analytics, a managed care and pharmaceutical consultancy, highlighted a wide range of 2023 key events that will affect managed care professionals by the end of the year. This product would be a more potent prescription version than the OTCs, Casberg notes.

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Pharma Marketing Network

MAY 3, 2023

Powerful medicines: the benefits, risks, and costs of prescription drugs. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment. appeared first on Pharma Marketing Network. Journal of the American Medical Association, 284(4), 479-480.

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Evolve Your Success

MARCH 12, 2024

In her desire to help even more people, she decided to start BE Complete Coaching & Consulting. Brooke is the Founder of Be Complete Coaching and Consulting LLC and former Leadership Development and Education and Enablement Executive in the medical sales space. Part of some fantastic women groups and networking groups.

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European Pharmaceutical Review

APRIL 21, 2023

After studying international and social policy at King’s College London and the London School of Economics and Political Science, Dorothea worked for a health consultancy in the UK and the European Social Network. Climate-conscious prescription of inhaled medicinal products. Internet] NHS England. cited 23Apr].

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LEVO Health

JULY 15, 2024

Leverage WellSync for Seamless Integration To capitalize on the growing demand for GLP-1 treatments, WellSync’s white-labeled technology platform offers a robust and scalable solution for launching and managing your GLP-1 prescription program.

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Pharma Marketing Network

FEBRUARY 19, 2025

Patients increasingly turn to the internet for healthcare research before consulting doctors. Can pharma brands advertise prescription drugs on social media? Always consult a healthcare professional. The post Digital Advertising Strategies for Pharma: Maximizing Reach and Compliance appeared first on Pharma Marketing Network.

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