This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Atropos Health — a company that delivers clinical data to physicians at the point of care to help them treat complex patients — recently launched a clinical advisory board and new evidence network.
At RSNA 2023, healthcare AI startup Paige announced a partnership with Nuance to launch what the companies say is “the largest digital consultationnetwork in pathology.”
He went from corporate sales to consulting up-and-coming medical device salespeople. Corporate Device Consulting: Fast isn’t fast, smooth is fast. From College Coach To Corporate Device Consulting With Erik Grahovac. Is this the consulting company? Erik Grahovac is a great example of this. Take it easy.
Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits. .” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions.
We are thrilled to partner with Digital Health Networks on the exciting launch of The CINEHEALTH Awards. Digital Pharma East is a leading event for the life sciences community, dedicated to advancing pharma marketing innovation.
Patients are taking a more proactive approach to their health, researching treatment options and engaging with digital health tools before consulting providers. With more patients seeking online consultations, healthcare brands must allocate resources to digital advertising strategies that align with this evolving landscape.
Multi-Channel Retargeting : Using platforms like search engines, social media, and programmatic ad networks expands reach and improves conversion rates. Conversion Rate : Measures the percentage of users who take the desired action, such as filling out a form or scheduling a consultation. This content is not medical advice.
Build a Strong Professional Network in the Pharma Industry Career growth in marketing pharma is not just about what you know but also who you know. Expanding your professional network can open doors to new opportunities, mentorship, and industry insights. Why is networking important in pharma marketing?
HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. This means connecting with HCPs across multiple touchpointsemail, mobile apps, professional networks, live and virtual events, and in-office digital displaysall with consistent messaging.
We discuss effective strategies for breaking into the industry, emphasizing the importance of professional networking and continuous learning. program at Emory University with a concentration in strategy and finance and he is the founder and President of Delta Medical Consulting, L.L.C. McMahon completed an Executive M.B.A.
A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. Telehealth will increase but we cannot lose site that in-person physician and patient consultations are necessary for good healthcare.
Biogen’s mistakes can be traced to several factors, including hiring too many consultants who had no real business experience but perhaps their most significant failure is overestimating their success. Several people in my network work at Biogen and have been worried that layoffs were coming as long as six months ago.
Building a strong network in the pharmaceutical industry is no longer optional—it’s essential. LinkedIn, the world’s largest professional networking platform, offers an incredible opportunity for pharma professionals to connect, collaborate, and grow their careers. A well-optimized profile is crucial for building your network.
CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. For more pharma digital ad strategies, visit Pharma Marketing Network.
It doesn’t take a genius to figure out that none of these telehealth consultations is about switching to or asking for a new medication. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.
For more insights into pharma marketing shifts, visit Pharma Marketing Network. Telehealth and Digital Consultations With the rise of telemedicine , pharma brands can support direct patient engagement beyond TV advertising. Sponsored virtual health consultations provide patients with immediate prescription access.
Stay Informed : Follow publications like Pharma Marketing Network to stay updated on trends, layoffs, hiring shifts, and evolving best practices. Network and Share Ideas : Staying visible within your organization and industry keeps you top of mind when new roles are created. appeared first on Pharma Marketing Network.
For expert pharma marketing insights, visit Pharma Marketing Network. Visit Pharma Marketing Network for the latest pharma digital advertising insights. For any health issues, always consult a healthcare professional. The post PPC Campaign Optimization for Pharma: Boosting ROI appeared first on Pharma Marketing Network.
B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? B2B sales consulting involves working with businesses to enhance their sales strategies and operations in a B2B context.
In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. A well-connected network can facilitate the dissemination of information, enhance collaborative efforts, and ultimately drive growth.
The Pharma Marketing Network offers deep dives into trends, case studies, and tactical marketing guidance tailored for pharma marketers. For weekly insights, professional development, and pharma marketing community engagement, be sure to explore the resources at Pharma Marketing Network. How often should I check pharma news?
As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. This approach not only broadens member bases but also introduces significant operational efficiencies. in 2019 to 86.5%
For example, Pharma Marketing Network offers resources, insights, and a professional community tailored to pharma marketers navigating this fast-paced environment. Solutions like eHealthcare Solutions and insights from Pharma Marketing Network provide digital tools, media networks, and strategic support.
Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?
For expert guidance on pharma marketing trends, visit Pharma Marketing Network. Using influencer-driven content on professional networks like LinkedIn. Platforms like EHSs publisher network provide pharma brands with access to premium medical sites , ensuring high-value engagement with HCPs.
LinkedIn Ads: The Professional HCP Network LinkedIn is an ideal platform for B2B pharma marketing, offering precise targeting based on job title, specialty, and industry. Best For: Thought leadership, industry networking, and professional event promotions. For any health issues, always consult a healthcare professional.
For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. For advanced tracking insights, visit Pharma Marketing Network. Call-to-action (CTA) buttons.
To see how pharma teams are responding to these challenges, read more on Pharma Marketing Network. Explore more industry content at Pharma Marketing Network. For any health issues, always consult a healthcare professional. Pharma marketing teams must strike a balance between innovation and responsibility.
Organizations like Pharma Marketing Network offer in-depth articles that help marketers tailor their strategies to real patient needs. Join the Pharma Marketing Network community on Linkedin. Read articles built for Pharma Marketing Teams at Pharma Marketing Network. Where can I find reliable pharma marketing resources?
For expert PPC solutions, visit eHealthcare Solutions , a leading digital ad network for pharma and healthcare brands. Partner with verified healthcare ad networks to ensure ads appear on trusted HCP-only platforms. For more pharma marketing insights, visit Pharma Marketing Network. This content is not medical advice.
Unlike many other social networks, LinkedIn is a professional platform that’s designed for business. For it to be an effective sales prospecting and customer engagement tool you have to proactively and regularly use the network for sales prospecting, be visible, add value , engage with people and, you know, be social.
By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes. The potential of influencer networks in pharma marketing lies in their ability to bridge the gap between pharmaceutical companies and their target audiences.
Read more featured articles on Pharma Marketing Network. For any health issues, always consult a healthcare professional. appeared first on Pharma Marketing Network. Customer Journey Mapping: Analyze touchpoints to understand the customer path and optimize engagement strategies. This content is not medical advice.
Healthcare strategy and innovation leaders from Aetna, Contigo Health, and Clarify recently hosted a webinar discussion about innovations in provider network design and management to drive higher-value, more affordable, and more accessible care for members. Keith: Wonderful. Thank you very much. Elyse: Sure.
EVERSANA , a leading provider of global commercial services to the life sciences industry, today announced the acquisition of Healthware Group , a full-service agency and innovation consultancy headquartered in Salerno, Italy.
Seeking a cardiologist for a consultation. Crafting Content That Attracts and Engages Early-Stage Patients Effective symptom-based content strikes a delicate balance between providing valuable information and encouraging appropriate medical consultation. Researching anxiety symptoms. Looking for self-care remedies for acid reflux.
Key options include: Google Display Network : Vast reach with advanced targeting. Include a call-to-action (CTA) : Encourage users to learn more, download a brochure, or book a consultation. Google Display Network, pharma-specific websites, and social media platforms like LinkedIn are effective. Can display ads be personalized?
For insights on digital transformation in pharma, visit Pharma Marketing Network. For pharma AI adoption strategies, visit Pharma Marketing Network. For any health issues, always consult a healthcare professional. The post How to integrate AI in Pharma Marketing appeared first on Pharma Marketing Network.
Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement. Platforms like Pharma Marketing Network offer insights into industry best practices. For any health issues, always consult a healthcare professional. Disclaimer: This content is not medical advice.
Unlike many other social networks, LinkedIn is a professional platform that’s designed for business. You have to actively and regularly use the network, be visible, add value , engage with people and, you know, be social. You can literally get in front of your entire network- and beyond- with a couple keystrokes.
Like the Pharma Marketing Network Facebook page. Visit Pharma Marketing Network for expert insights, best practices, and the latest trends in pharmaceutical marketing. For any health issues, always consult a healthcare professional. Where can I find more information on pharma digital marketing strategies?
In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The post Personalizing the Cancer Patient Journey appeared first on Pharma Marketing Network. And facing a chronic illness brings out the greatest expectations and need for real-time support.
A place to network and connect, virtual booths allow businesses to engage with more attendees at once, are more affordable to host, and allow for easy collection of attendee information. Consult with the event organizer or host of the virtual event platform to learn the capabilities of your virtual booth. Offer a Networking Area.
We organize all of the trending information in your field so you don't have to. Join 8,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content