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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. Additionally, integrating offline and online experiencessuch as QR codes on packaging leading to mobile resourcesenhances the continuity of care.

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PPC Advertising Strategies for Pharma: Maximizing ROI

Pharma Marketing Network

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. For any health issues, always consult a healthcare professional.

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. One company where I worked as the leading marketing and sales executive did not have true trade show planning when I came on board.

Sales 100
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Marketing in Pharma: Top Strategies for Executive Success

Pharma Marketing Network

Without effective strategies, even the best products can stall. This article explores top strategies that can help you lead with confidence and achieve executive success in 2025. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility.

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

When we both sold our companies to Med consult. John Mack (PG): So, when I got laid off and as a consultant, I was working for a consulting company, helping them do websites for pharmaceutical companies in the.com bust, you know, a lot of people got laid off. Don Langsdorf (EHS): Shameless promotion, shameless product promotion.

Media 52