Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

Management 52

Management Pharma Marketing Prescription 52

European Pharmaceutical Review

JULY 25, 2022

The European Commission (EC) has issued a draft proposal for a new EU Regulation on blood, tissues and cells (BTC) to help increase the safety and quality of substances of human origin (SoHO). The EC noted that the EDQM’s standards “will now become the primary means to meet the EU standards of quality and safety for BTC.”.

Safety 116

Safety Consulting Healthcare Healthcare 116

European Pharmaceutical Review

OCTOBER 20, 2022

“For the first time, we are now able to prescribe a combined hormonal contraceptive tablet containing synthetic E4, plus the well-known progestogen DRSP,” explained Dr Diana Mansour, Consultant in Community Gynaecology and Reproductive Health Care, Newcastle upon Tyne.

Safety 98

Safety Consulting Medicine Healthcare 98

Pharma Marketing Network

APRIL 16, 2025

In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. eHealthcare Solutions specializes in pharma-safe ecosystems with built-in brand safety, audience authentication, and real-time optimization. But not just any content will do.

Marketing 52

Marketing Pharma Networking Education 52

Pharma Marketing Network

APRIL 17, 2025

Digital marketing has already transformed how healthcare professionals (HCPs) and patients discover and engage with drug brands. Advocacy groups cite concerns over consumer safety, misinformation, and rising drug prices, fueling bipartisan momentum to reconsider how pharmaceuticals are marketed to the public.

Pharma 59

Pharma Networking Marketing Media 59

Referral MD

MAY 19, 2023

Healthcare is big and regulated. Data breaches can result in fines for healthcare organizations under US and EU privacy and security laws. Healthcare organizations are considering blockchain to secure data due to the value of healthcare data and other international laws governing cloud data storage.

Healthcare 62

Healthcare Healthcare Medical Patients 62

Pharma Marketing Network

JULY 27, 2022

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. How will healthcare respond? The IMPORTANCE of PHARMACOVIGILANCE Safety Monitoring of Medicinal Products. Sunny White. Reach out at swhite@xaviercreative.com.

Patients 130

Patients Retail Education Pharma 130

Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

Pharma 52

Pharma Marketing Networking Healthcare 52

Infuse Medical

OCTOBER 22, 2024

But its influence on healthcare is especially significant; it is transforming the design and prototyping process of medical equipment. The immersive features of VR medical device development provide efficiency, safety and creativity.

Medical 130

Medical Training Engineering Safety 130

Pharma Marketing Network

MARCH 27, 2025

The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers. To keep pace, pharma marketers must continually optimize for performance while staying rooted in patient safety and brand trust.

Media 52

Media Pharma Education Marketing 52

Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. In pharma marketing, engagement is crucial because it educates HCPs and patients about new treatments, drug safety, and disease management.

Marketing 52

Marketing Pharma Patients Education 52

European Pharmaceutical Review

OCTOBER 22, 2024

The UK is set to be the first country to introduce a new regulatory framework for innovative products manufactured at or close to the point of patient care, says the Medicines and Healthcare products Regulatory Agency (MHRA). Introduction of this framework was originally announced by the MHRA in January 2023.

Medicine 89

Medicine Manufacturing Safety Consulting 89

pharmaphorum

JANUARY 6, 2023

Veeva’s industry experts share their predictions about how breaking down silos across clinical, regulatory, safety, and quality teams will benefit patients. Emerging and mid-sized companies launching products in Europe are also navigating a healthcare ecosystem that is complex and fragile due to regulatory and cost pressures.

Safety 111

Safety Management Patients Training 111

Infuse Medical

JULY 4, 2024

Brief Introduction to Key FDA Regulatory Requirements The Food and Drug Administration plays an important role in ensuring the safety of medical devices in the United States. These regulations ensure that medical devices are safe for use by healthcare professionals and patients. This is to ensure safety and effectiveness.

Training 130

Training Medical FDA Food and Drug Administration 130

Pharma Marketing Network

MAY 3, 2023

In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

Safety 52

Safety Food and Drug Administration Pharmaceutical Marketing 52

Pharma Marketing Network

MARCH 24, 2025

Shows like MM+M’s “The Podcast” or “PharmExec Podcast” offer weekly insights from thought leaders across healthcare and pharma marketing. These platforms can also monitor FDA press releases, brand safety incidents, and healthcare policy changes in real time. This content is not medical advice.

Marketing 52

Marketing Pharma Networking Media 52

Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Highlight topics like disease awareness, drug safety, and lifestyle tips to add value to your audience. For any health issues, always consult a healthcare professional. Invest in Content Marketing Quality content is king.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. Patient Education Instagram, Facebook, and TikTok help spread disease awareness and medication safety information.

Media 52

Media Pharma Education Networking 52

European Pharmaceutical Review

FEBRUARY 2, 2023

The Medicines and Healthcare products Regulatory Agency (MHRA) has approved RINVOQ ® ▼ (upadacitinib), the first oral advanced therapy for adults with moderately to severely active Crohn’s disease (CD). This approval for Great Britain marks the first marketing authorisation globally for the use of upadacitinib in CD.

Safety 94

Safety Medicine Consulting Patients 94

Curzon Consulting

NOVEMBER 10, 2022

Consultant Contact me. +44 Amber-Valetta is a consultant with 2 years’ experience in consulting split between design and management consulting.; Having worked extensively on cutting-edge technologies Amber-Valetta has expertise in data analysis, continuous improvement activities and health and safety.

Consulting 52

Consulting Engineering Safety Management 52

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Todays digitally savvy patients and healthcare professionals expect real-time answers and seamless online experiences.

Marketing 52

Marketing Pharma Networking Medical 52

European Pharmaceutical Review

MARCH 17, 2023

The Medicines and Healthcare products Regulatory Agency (MHRA) has granted marketing authorisation for VYVGART ® (efgartigimod alfa-fcab). The clinical trial evaluated the safety and efficacy of efgartigimod in 167 patients. ” VYVGART is a human IgG1 antibody fragment that binds to the neonatal Fc receptor (FcRn).

Medicine 98

Medicine Safety Consulting Patients 98

European Pharmaceutical Review

AUGUST 5, 2022

Clinigen Healthcare is recalling three batches of Mexiletine hydrochloride hard capsules, indicated for the treatment of documented arrhythmias, due to a potential risk of under- or overdose, which could have consequences for the safety of patients. This could result in potential underdosing and overdosing.

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Distribution Healthcare Healthcare Patients 98

Pharma Marketing Network

APRIL 12, 2025

That means you cant just rank with product pagesyou need pages that answer real patient and HCP (healthcare professional) queries. rather than just typing “Xarelto safety.” Healthcare professionals and patients search differently, and your SEO strategy should reflect that. Another major change?

Marketing 52

Marketing Pharma Engineering Networking 52

Pharma Marketing Network

MARCH 8, 2025

Whether targeting healthcare professionals (HCPs), patients, or caregivers , a poorly optimized page can result in high bounce rates, low conversions, and missed opportunities. By prioritizing compliance, transparency, and patient safety , pharma brands can avoid ad disapprovals and regulatory fines. vs. EU compliance differences).

Marketing 59

Marketing Pharma FDA Leads 59

Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. For any health issues, always consult a healthcare professional.

Pharma 52

Pharma Networking Medical Healthcare 52

European Pharmaceutical Review

OCTOBER 12, 2023

A new scheme from the Medicines and Healthcare products Regulatory Agency (MHRA) is set to cut the approval time for the lowest-risk clinical trials in the UK by over half. The new Notification Scheme is based on that outlined in the MHRA’s clinical trials consultation, which was endorsed by 74 percent of those who responded.

Ethics 105

Ethics Safety Medicine Consulting 105

pharmaphorum

NOVEMBER 2, 2022

It has now joined Norstella’s four group companies – pharma intelligence unit Evaluate, market access specialist MMIT, healthcare data analytics software provider Panalgo and market access consultancy The Dedham Group – which were combined under the Norstella banner in May.

Pharma 101

Pharma Marketing Patients Consulting 101

Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Nixon Gwilt Law

MAY 29, 2024

Healthcare delivery is changing, and digital health is revolutionizing healthcare, creating a burgeoning market opportunity for software-as-a-medical-device (SaMD) and digital therapeutic (DTx) products. Software automating simple tasks for healthcare professionals.

Marketing 96

Marketing FDA Medical Management 96

Referral MD

APRIL 7, 2022

The healthcare industry is getting more diverse and complex day by day. Interoperability in healthcare has emerged as one of the biggest trends that are reshaping the way patient-related data is exchanged and interpreted. Healthcare systems process interoperability at different levels based on their size and complexity.

Healthcare 52

Healthcare Healthcare CRM Doctors 52

Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Curzon Consulting

NOVEMBER 10, 2022

Head of HR & Consultancy Operations Contact me. +44 Catherine has held multiple roles within the people profession and in various industries ranging from IT to recruitment and fire safety. Chetan Trivedi Partner, Healthcare. Gregory Stojakovic Managing Consultant. Amber-Valetta Nunes Consultant. Meet the team.

Consulting 52

Consulting Management Recruitment Safety 52

Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Now with the appropriate safety measures in place, they are urging patients to come back.

Healthcare 52

Healthcare Healthcare Patients Safety 52

European Pharmaceutical Review

MARCH 24, 2023

Regulatory science refers to the scientific disciplines that are applied to the quality, safety and efficacy assessment of medicinal products. This is according to stakeholder consultation process that took place with EMA’s scientific committees, stakeholders and EU regulatory partners.

Medicine 96

Medicine Consulting Networking Safety 96

Contrarian Sales Techniques

FEBRUARY 24, 2023

By implementing those tips and strategies, patients can save a significant amount of money on their medication costs, and medical sales representatives can offer to provide valuable advice and assistance to others in managing their healthcare expenses. Do your own research and consult with experts when making decisions about your healthcare.

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Medicine Healthcare Healthcare Insurance 52