Impetus Digital

DECEMBER 23, 2024

This transformative series will showcase the 2025 Pharma Toolkit for Virtual Medical Education, revealing groundbreaking virtual tools and strategies set to revolutionize how we engage and educate HCPs, patients, and teams. Join us to uncover the next wave of educational excellence in the life sciences sector.

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Education Medical Pharma Training 110

Pharma Marketing Network

NOVEMBER 24, 2024

By embracing patient-centric approaches, leveraging digital tools, and staying ahead of trends. Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? But how do you stand out in a crowded market?

Pharmaceutical Sales 52

Pharmaceutical Sales Healthcare Healthcare Marketing 52

Referral MD

NOVEMBER 1, 2024

1, 2024 /PRNewswire-PRWeb/ — ReferralMD, a leader in healthcare technology solutions, announced today that it was recognized as a 2024 Top Company in Conversational AI upon the conclusion of extensive research and company outreach by AVIA Marketplace, the leading digital health marketplace. PLEASANT, S.C. , Nov.

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Healthcare Healthcare Management Electronics 97

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Today, patient marketing is no longer a one-way street. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment.

Marketing 52

Marketing Patients Pharma Media 52

pharmaphorum

DECEMBER 14, 2022

Last month we saw some movement in the pharma world, but also in some of the orbiting worlds of agencies, consultancies, and pharma investors. Pharma consultancy United BioSource, or UBC (not to be confused with pharma company UCB), has promoted former chief operating officer Bekki Brown to the role of president and CEO, effective January 1.

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Consulting Pharma Healthcare Healthcare 98

World of DTC Marketing

JULY 13, 2022

Allowing patients to order medications online and get delivery via Fed-Ex or the mail does offer time savings. Using CVS.com, patients can order medications online and, for a small charge, even deliver them. First, it’s essential to understand that changes ARE coming to healthcare. Where does this leave digital pharmacies?

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Doctors Retail Medical Healthcare 245

World of DTC Marketing

MARCH 22, 2022

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. Second, patients want their doctors.

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Retail Healthcare Healthcare Doctors 212

Infuse Medical

APRIL 5, 2024

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential.

Education 130

Education Patients Healthcare Provider Healthcare 130

PM360

OCTOBER 31, 2024

[Cedar Knolls, 10/29/2024] — A recent study conducted by PURE , the industry’s premier benchmark for evaluating patient support programs (PSPs), has named the best-in-class PSPs across key therapeutic areas. The PURE study evaluates key factors such as patient and HCP satisfaction, program utilization, and the evolving needs of PSPs.

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Patients Education Consulting Healthcare 52

Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients.

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Marketing Pharma Patients Education 52

Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Expertise in both animation and healthcare A specialist company combines knowledge of the healthcare sector with animation skills. What is 3D Medical Animation?

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Medical Healthcare Healthcare Education 130

Pharma Marketing Network

JULY 27, 2022

In the first two weeks after a cancer diagnosis, there are likely dozens of doctor’s visits, tests, consultations, and decision points. The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver.

Patients 130

Patients Retail Education Pharma 130

Impetus Digital

OCTOBER 29, 2024

Our expert speakers will unveil the latest virtual tools that are reshaping how professionals engage with and educate HCPs, patients, and internal teams. She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes.

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Education Training Professional Services Medical 102

Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

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Sales Healthcare Healthcare Prospecting 65

Impetus Digital

FEBRUARY 22, 2023

About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Book a Consultative Demo The post Streamlining Healthcare Delivery Through Digital Care Journeys appeared first on Impetus Digital.

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Healthcare Healthcare Professional Services Healthcare Provider 96

LEVO Health

OCTOBER 9, 2023

The healthcare landscape is undergoing a seismic shift, with telemedicine playing a pivotal role. Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients. Patients, too, are reaping its rewards.

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Pharma Marketing Network

APRIL 7, 2025

By understanding these mechanisms, your team can allocate budgets smarter and build stronger connections with both HCPs and patients. Googles E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) demand high-quality, patient-friendly articles backed by credible sources. Can pharma use social media effectively?

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Media Pharma Networking Education 89

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7 fitness trackers).

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Healthcare Healthcare Consulting Healthcare Provider 98

Infuse Medical

OCTOBER 21, 2024

VR healthcare training is fast becoming popular in the medical sector and is transforming the way that doctors are taught and educated. Introduction to VR in healthcare Virtual reality medical education is the use of VR technology to create virtual settings where healthcare professionals may practice and refine their abilities.

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Training Healthcare Healthcare Education 130

Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare. Lucid Health.

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Healthcare Healthcare Marketing Specialization 98

Evolve Your Success

APRIL 24, 2024

His story illustrates the power of understanding patient needs and product intricacies, proving invaluable for those aiming to consult and influence healthcare decisions on a larger scale. Navigate the intricate world of medical sales through Aaron’s journey from direct patient care to strategic account management.

Medical sales 130

Medical sales Sales Medical Consulting 130

PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.

Patients 52

Patients Consulting Competition Management 52

Impetus Digital

FEBRUARY 21, 2023

About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Book a Consultative Demo The post Streamlining Healthcare Delivery Through Digital Care Journeys appeared first on Impetus Digital.

Healthcare 85

Healthcare Healthcare Professional Services Healthcare Provider 85

Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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Pharma Physicians Education Media 59

PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. However, while hyper-targeting can ensure dollars are maximized, a catch-22 may be missing the most critical part of the patient journey: the first point of care—or primary care providers (PCPs).

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Marketing Healthcare Healthcare Physicians 98

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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Healthcare Healthcare Doctors Patients 95

Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings.

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Pharma Networking Marketing Media 52

Referral MD

SEPTEMBER 11, 2024

Artificial Intelligence (AI) has the potential to revolutionize the medical industry by improving patient outcomes, streamlining workflows, and enhancing referral processes. Is AI transforming patient outcomes? This allows healthcare providers to focus more on patient care than administrative duties.

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Patients Healthcare Provider Healthcare Healthcare 85

Salesforce

FEBRUARY 20, 2024

Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.

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Patients Pharma Leads Consulting 137

Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. By leveraging deep research and employing efficient testing techniques, Tempus has managed to help thousands of patients find the correct clinical trials.

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Healthcare Healthcare Medical Doctors 98

LEVO Health

MARCH 20, 2023

But what about healthcare? Can patient voices be influencers in the same way? Patients are more empowered than ever to take an active role in their health and share their experiences with others. Why Patient Voices Matter The healthcare industry is a complex and highly regulated environment.

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Marketing Patients Media Healthcare 97

InCrowd

AUGUST 11, 2022

We first asked – What do you think about patients doing at home testing? with the strongest opinions being on accuracy of the tests and the importance of consulting with a healthcare provider. For example, Everlywell, LetsGetChecked, 23andMe etc? Who should look into genetic testing? Who should look into genetic testing?

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Healthcare Provider Consulting Healthcare Healthcare 130

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Patients are also seeing significant value in telemedicine. Today, the U.S. 1 According to the U.S.

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Healthcare Healthcare Physicians Doctors 98

World of DTC Marketing

JULY 22, 2021

More and more meetings are based on ROI, not the voice of the patient. Don’t hire people who want big salaries; hire people who want to be part of an industry that helps patients. In my 20 years within the healthcare industry, I’ve worked with some really talented people at learned from them.

Pharma 309

Pharma Marketing Ethics Patients 309

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Automated appointment reminders help reduce no-show rates.

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Management Patients Customer Relationship Management CRM 77

Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. However, the healthcare landscape is no longer static. However, the healthcare landscape is no longer static.

Marketing 52

Marketing Pharma Media Networking 52

PharmExec

AUGUST 15, 2023

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

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