PM360

JULY 18, 2023

The judging panel consists of individuals who span across the entertainment and healthcare sectors including celebrities and producers as well as life sciences and media executives. We are thrilled to partner with Digital Health Networks on the exciting launch of The CINEHEALTH Awards.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. Due to long decision-making cycles in healthcare, repeated exposure through retargeting helps reinforce brand awareness and engagement.

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Pharma Marketing Network

MARCH 13, 2025

For more insights into pharma marketing shifts, visit Pharma Marketing Network. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Lookalike audience targeting based on aggregated healthcare behaviors.

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Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. How can Pharma Marketing Network help my team?

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field. What platforms can support agile healthcare marketing?

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Pharma Marketing Network

MARCH 18, 2025

Translate Complex Science into Engaging Marketing Messages One of the biggest challenges in marketing pharma is simplifying complex medical information for healthcare professionals (HCPs) and patients. Expanding your professional network can open doors to new opportunities, mentorship, and industry insights.

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Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily. This content is not medical advice.

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Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. How telemedicine can expand access to care The use of telemedicine services significantly increased during the pandemic, rising from 15.4%

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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Pharma Marketing Network

MARCH 16, 2025

CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. Why CPC Is Effective for Targeting Healthcare Professionals 1.

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. For more pharma keyword research strategies, visit Pharma Marketing Network.

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Pharma Marketing Network

MARCH 24, 2025

The Pharma Marketing Network offers deep dives into trends, case studies, and tactical marketing guidance tailored for pharma marketers. Shows like MM+M’s “The Podcast” or “PharmExec Podcast” offer weekly insights from thought leaders across healthcare and pharma marketing.

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World of DTC Marketing

MARCH 11, 2021

A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. Telehealth will increase but we cannot lose site that in-person physician and patient consultations are necessary for good healthcare.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. Join the Pharma Marketing Network community on Linkedin.

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Evolve Your Success

SEPTEMBER 4, 2024

and telesurgery, and their profound impact on the future of healthcare. We discuss effective strategies for breaking into the industry, emphasizing the importance of professional networking and continuous learning. Discover the advancements in surgical robotics, including the potential of A.I. McMahon completed an Executive M.B.A.

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Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. Collective Healthcare develops intelligent solutions to help US organizations provide better employee healthcare coverage. billion in 2022.

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Pharma Marketing Network

MARCH 25, 2025

Layoffs across healthcare and pharma sectors are certainly a concern, but they don’t necessarily spell doom for marketing roles. Stay Informed : Follow publications like Pharma Marketing Network to stay updated on trends, layoffs, hiring shifts, and evolving best practices. appeared first on Pharma Marketing Network.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The Digital Shift in Healthcare 70% of HCPs use social media for professional purposes , including medical education and networking.

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Pharma Marketing Network

MARCH 17, 2025

For expert guidance on pharma marketing trends, visit Pharma Marketing Network. Using influencer-driven content on professional networks like LinkedIn. Enhancing Engagement Through Paid Social Media Campaigns HCPs actively engage on LinkedIn, Twitter, and niche healthcare platforms.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. Patients Demand Personalized Experiences Consumers today expect personalized interactions, and healthcare is no exception. This content is not medical advice.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. For expert PPC solutions, visit eHealthcare Solutions , a leading digital ad network for pharma and healthcare brands. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. By targeting healthcare providers on industry-specific platforms, they achieved higher engagement rates and built trust.

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Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. Like the Pharma Marketing Network Facebook page. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

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Pharma Marketing Network

MARCH 27, 2025

The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers. To see how pharma teams are responding to these challenges, read more on Pharma Marketing Network.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. Check out more featured articles on Pharma Marketing Network. How can pharma brands improve engagement with healthcare professionals?

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Pharma Marketing Network

MARCH 8, 2025

Whether targeting healthcare professionals (HCPs), patients, or caregivers , a poorly optimized page can result in high bounce rates, low conversions, and missed opportunities. For expert pharma marketing insights, visit Pharma Marketing Network. Visit Pharma Marketing Network for expert industry insights.

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Pharma Marketing Network

MARCH 16, 2025

For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. For advanced tracking insights, visit Pharma Marketing Network. But do these campaigns actually work?

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Rep-Lite

NOVEMBER 30, 2023

B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? Traditional sales consulting may lack this industry-specific expertise.

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Pharma Marketing Network

OCTOBER 23, 2024

Building a strong network in the pharmaceutical industry is no longer optional—it’s essential. LinkedIn, the world’s largest professional networking platform, offers an incredible opportunity for pharma professionals to connect, collaborate, and grow their careers. A well-optimized profile is crucial for building your network.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. A well-connected network can facilitate the dissemination of information, enhance collaborative efforts, and ultimately drive growth.

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Include branded drug names, trending healthcare terms, and specific conditions. With a thoughtful approach to SEO, your brand can become a trusted resource in the healthcare space.

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Pharma Marketing Network

MARCH 31, 2025

Data-Driven Personalization for HCPs and Patients Todays healthcare professionals expect tailored experiences, not one-size-fits-all promotions. Companies featured on the Pharma Marketing Network have reported significant ROI increases when implementing omnichannel approaches tied to performance data.

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Clarify Health

MARCH 2, 2022

The two companies expand their relationship after achieving high-impact results on over 280 provider networks across 97 markets Clarify Health, a leading healthcare analytics and value-based payments platform company, announced today that Mercer, a global HR consulting and asset management firm with a health and benefits business, is expanding their (..)

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value. Nowadays, a lot of healthcare professionals prefer digital updates that are timely and pertinent.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Personalized Healthcare Campaigns One-size-fits-all marketing no longer works.

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