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Amazon’s big gamble

World of DTC Marketing

.” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits.

Doctors 283
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America’s healthcare costs are in deep crisis

World of DTC Marketing

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 The explanation of why is actually quite simple.

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Pharma Marketing Keyword Research for PPC

Pharma Marketing Network

Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Generic drug manufacturers, healthcare providers, and wellness brands often bid on similar terms. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

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Tapping into pharma’s growing opportunities in digital health

Pharmaceutical Technology

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Marcos Gallego Llorente, senior consultant, Vintura. Breaking down the opportunities.

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Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Telehealth and Digital Consultations With the rise of telemedicine , pharma brands can support direct patient engagement beyond TV advertising. In the U.S.,

Pharma 59
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Choosing the Right Pharmaceutical Marketing Company: Strategies for Pharma Success

Pharma Marketing Network

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Look for results that align with your goals (e.g.,

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Constipation Patients Are Suffering in Silence—Here’s How to Help Them

PM360

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.