Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. For further reading on AI applications, visit Pharma Marketing.

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Pharma Marketing Network

MARCH 24, 2025

This is especially true when it comes to developing modern pharma marketing strategies. However, the healthcare landscape is no longer static. For pharma marketing executives, this means traditional planning models may no longer suffice. Finally, omnichannel marketing has become table stakes.

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Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat. Disclaimer: This content is not medical advice.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. For pharma marketing teams, staying ahead of programmatic advertising trends is not just importantits essential for success. But what exactly is programmatic advertising?

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Impetus Digital

OCTOBER 29, 2024

Pharma-exclusive Webinar: Next-gen Virtual Tools for Education & Learning in the Life Sciences About the webinar Join us for one of three webinar sessions, tailored exclusively for Pharma leaders. Between November 18–20, we will delve into the future of educational tools in the life sciences industry.

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Pharma Marketing Network

MARCH 20, 2025

But what is driving this surge in healthcare ad spend? More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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Pharma Marketing Network

FEBRUARY 17, 2025

2 Key Factors to Consider When Choosing a Partner 3 Strategies for Evaluating Pharma Marketing Companies 4 Measuring Success and Building Long-Term Partnerships Why Partner with a Pharmaceutical Marketing Company? Regulatory and Compliance Knowledge Pharma marketing has unique rulesdoes the agency understand them?

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Healthcare providers make more money treating poor health than preventing it.

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Pharma Marketing Network

APRIL 3, 2025

This article explores the benefits, barriers, and strategic roadmap for cross-platform PPC reporting tailored to pharma campaigns. It provides actionable insights to help marketing teams unify data, increase ROI, and comply with strict industry regulations. Because in pharma, campaign success isn’t just about clicks.

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Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. Marcos Gallego Llorente, senior consultant, Vintura. Breaking down the opportunities.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. 1] The Challenges Pharma Sales Teams Face Teams encounter certain challenges that reduce the efficacy of conventional approaches.

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Pharma Marketing Network

MARCH 17, 2025

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. This article explores why omnichannel marketing is critical for pharma success and how you can implement it effectively.

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pharmaphorum

NOVEMBER 23, 2022

Consultations and clinical trials are often few and far between. This new information can help pharma increase adherence by improving the quality of treatment and creating patient-centred programs and materials. Online consultations can increase access to specialists, and patient databases can help HCPs make a more accurate diagnosis.

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Impetus Digital

MARCH 7, 2025

Pharma-exclusive Webinar: From Clicks to Outcomes: Measuring the Impact of Your Medical Education Platform About the webinar Tired of building medical education programs that fail to deliver? Book a Consultative Demo The post From Clicks to Outcomes: Measuring the Impact of Your Medical Education Platform appeared first on Impetus Digital.

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Pharma Marketing Network

APRIL 10, 2025

What makes a pharma brand stand out in todays noisy, regulated digital space? Digital transformation in pharma is accelerating. Patients, providers, and caregivers are seeking information and support online long before engaging with reps or clinicians. Its not just about having a website or running banner ads.

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Impetus Digital

OCTOBER 20, 2023

We are excited to host 5 intimate and Pharma-exclusive sessions between November 20–24 where our expert speakers will share real-life examples of highly customizable internal and external learning/training programs. Book a Consultative Demo The post Digital Learning Programs Webinar appeared first on Impetus Digital.

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Impetus Digital

JUNE 28, 2024

Pharma-exclusive Webinar: Virtual Publication Planning, Co-Development, & Reviews About the webinar Join our exclusive small-group webinars to dive deep into the trends, strategies, and tips on all things Medical Publications.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends.

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Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. Imagine trying to navigate a stormy sea without a mapthats what it feels like to operate in pharma marketing without the latest insights. Thats the power of personalization, and its at the heart of modern pharma marketing.

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Pharma Marketing Network

JULY 12, 2023

They can also build stronger relationships with patients and healthcare providers. They can also build stronger relationships with patients and healthcare providers. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

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Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. This has led to increased scrutiny of marketing practices and a demand for greater transparency in communications with healthcare professionals and patients.

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Pharma Marketing Network

JANUARY 9, 2025

For pharma marketing teams, the question is no longer “What can we sell?” ” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Patients now play a central role in the conversation.

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Pharma Marketing Network

OCTOBER 17, 2024

This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact. Additionally, strategic partnerships with healthcare providers and advocacy groups can amplify a brand’s reach and credibility.

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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Pharma Marketing Network

OCTOBER 7, 2024

This article explores the intricacies of brand positioning strategies for pharma marketers, focusing on understanding brand positioning, identifying challenges, leveraging customer insights, and more. Moreover, effective brand positioning in pharma requires a strategic approach that incorporates both rational and emotional elements.

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Pharma Marketing Network

NOVEMBER 20, 2024

By enabling pharma marketers to buy and sell digital ad inventory in real-time, ad exchanges open doors to hyper-targeted campaigns and measurable ROI. By enabling pharma marketers to buy and sell digital ad inventory in real-time, ad exchanges open doors to hyper-targeted campaigns and measurable ROI. Let’s explore.

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Pharma Marketing Network

OCTOBER 3, 2024

Understanding PPC analytics in the context of pharma marketing is crucial for optimizing campaigns and ensuring a high return on investment. At its core, PPC analytics is about understanding how potential patients and healthcare professionals interact with online ads.

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Pharma Marketing Network

JANUARY 9, 2025

Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. Collaboration Across Teams: A strong internal network is just as important.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

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Pharmaceutical Technology

APRIL 24, 2023

For pharma and medical devices, AR, VR, and AI are rapidly accelerating drug discovery, manufacturing, and supply chain efficiencies. While not at the same level at the start of the pandemic, demand for digital solutions to access healthcare services has remained high since.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving landscape of pharmaceutical marketing, mobile advertising solutions have emerged as a pivotal tool for reaching both patients and healthcare professionals. As the healthcare industry becomes more digitized, mobile platforms offer a unique opportunity to engage with patients and healthcare professionals in real time.

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Pharma Marketing Network

OCTOBER 14, 2024

Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. Unlike mainstream social media influencers, those in the pharma sector often have smaller but highly engaged audiences that value their professional opinions and insights.

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Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

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Pharma Marketing Network

OCTOBER 23, 2024

That’s where pharma market research comes in. Whether you’re launching a new drug or competing with established brands like Humira or Jardiance , market research provides the insights you need to succeed. But how exactly does pharma market research work, and why is it so essential for marketing professionals?

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Impetus Digital

FEBRUARY 1, 2024

Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

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pharmaphorum

JULY 25, 2022

.” During the design phase, the architects also considered how the unit’s recipients could repurpose these facilities once the pandemic was over and included digital means to allow for easy communication with outside healthcare providers. Digitising care. Targeting maternal mortality. About the interviewee.

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