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This transformative series will showcase the 2025 Pharma Toolkit for Virtual Medical Education, revealing groundbreaking virtual tools and strategies set to revolutionize how we engage and educate HCPs, patients, and teams. Join us to uncover the next wave of educational excellence in the life sciences sector.
Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. These symptom-based searches represent the initial touchpoint in the modern patient acquisition funnel.
Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? 3hree: What does this mean for patient data? 4our: Can HCPs trust patients?
Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. Its simple: Digital patient intake forms. What is Digital Patient Intake?
Virtual Reality (VR) technology has revolutionized various industries, including healthcare. In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential.
Our expert speakers will unveil the latest virtual tools that are reshaping how professionals engage with and educate HCPs, patients, and internal teams. She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes.
Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.
Artificial Intelligence (AI) has the potential to revolutionize the medical industry by improving patient outcomes, streamlining workflows, and enhancing referral processes. Is AI transforming patient outcomes? This allows healthcareproviders to focus more on patient care than administrative duties.
Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcareproviders and their partners to think laterally about how to meet the demand without doubling their resources. The second is at a patient level, once an individual has started treatment. Breaking down the opportunities.
How do healthcareproviders benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Automated appointment reminders help reduce no-show rates.
We first asked – What do you think about patients doing at home testing? with the strongest opinions being on accuracy of the tests and the importance of consulting with a healthcareprovider. For example, Everlywell, LetsGetChecked, 23andMe etc? Who should look into genetic testing? cancer, cardiac disease, etc).
Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.
In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).
1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?
For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcareproviders need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.
As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcareproviders. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.
Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcareproviders look for clinical evidence and efficacy. How can you ensure your strategy stands out?
Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Educational Content for Patients and Providers: Publish blog posts, white papers, and infographics that address common questions and concerns. Why is SEO important in pharma marketing?
Securing Patient Portals: Best Practices for Protecting Online Records 33.33% of patient portals have privacy concerns that create a sense of distrust among many providers and patients. Implement 1-2 strategies below to better comply with privacy regulations and protect your patients against breaches.
Curzon Consulting was engaged to design and deliver a Procurement Transformation programme. Our Client Ramsay Health Care UK is one of the leading independent healthcareproviders in England. Over 200,000 patients receive treatment each year in Ramsay. Over 3,000 Consultants work in partnership with Ramsay.
If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,
Back by Popular Demand: Virtual Patient Engagement Programs About the webinar Join our exclusive small-group webinars to dive deep into the best practices of virtual patient engagement. Learn from our expert speakers about the most effective strategies for insight-gathering, patient support, and educational initiatives.
Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosperfrom brand or idea discovery to development, commercialization, execution, and beyondin collaboration with colleagues, customers, healthcareproviders, payers, and patients.
With healthcareproviders (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. Patients Demand Personalized Experiences Consumers today expect personalized interactions, and healthcare is no exception.
It has been many years since “ patient-centricity ” first started being thrown around by life science companies. However, it’s only recently that most companies are actually starting to prioritize patient engagement. Longitudinal patient advisory boards are instrumental in building sustained Pharma-patient relationships.
B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? A sales expert in this space needs to understand these intricacies and provide tailored solutions.
Are you targeting healthcareproviders (HCPs), patients, or payers? Craft a Patient-Centric Approach Todays consumers want more than medication; they want solutions. For instance, campaigns for branded drugs like Lipitor and Jardiance have gained traction by focusing on patients real-life experiences.
Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcareproviders, payers, and patients.
Consultations and clinical trials are often few and far between. For example, digitally reported patient outcomes can help widen the pool of patients and bring data points closer, accurately representing the patient’s outcome. More frequent data points are needed to get the whole picture on rare diseases.
The pace of change in healthcare marketing has reached an all-time high. With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. However, the healthcare landscape is no longer static. Finally, omnichannel marketing has become table stakes.
In pharma, this includes gathering information from a variety of sourcesclinical, behavioral, demographic, and digitalto improve how brands connect with healthcare professionals (HCPs) and patients. Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician.
In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcareproviders (HCPs), and patients.
Patient engagement is no longer just a buzzword in healthcare — it’s a critical component of delivering effective care and improving outcomes. And how can they be used to ensure patients remain actively involved in their healthcare journey? But what exactly does it take to implement these technologies effectively?
Companies in 3D medical animation such as Infuse Med are adept in converting complicated medical jargon into understandable images appealing to patients, doctors, and other stakeholders. Check out some case studies where 3D medical animation simplified communication between healthcare professionals and their patients.
The global healthcare IT market was valued at $280.3 1 This increased technology spending has led to industry fragmentation, creating siloed data—which can leave providers with an incomplete picture of a patient’s health record—and an often-cumbersome experience for patients, leaving them to shoulder the burden of managing their own care.
Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. With the increasing demand for personalized care, patients need quick access to medical professionals who can address their health needs. It leads to increased patient inquiries.
Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. It can be applied to comprehend patient difficulties and spot chances for clinical intervention. Patient and healthcare professionals anticipate personalized, communication based on value.
Our best-in-class technology and professional services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcareproviders, payers, and patients.
They will tie in these trends with tips and best practices for how to optimize your insight-gathering programs, conference engagements, patient-centricity efforts, and HCP- or patient-facing materials. Book a Consultative Demo The post KOL Engagement Trends Webinar appeared first on Impetus Digital.
She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes. About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis.
Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcareproviders (HCPs) and patients. Why Programmatic Advertising Matters for Pharma Precision Targeting: Reach specific HCP segments or patient audiences based on their online behaviors.
She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes. About Impetus Digital Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis.
In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. For any health issues, always consult a healthcare professional.
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