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Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.
More and more meetings are based on ROI, not the voice of the patient. Don’t hire people who want big salaries; hire people who want to be part of an industry that helps patients. My decision to consult and incorporate was based on doing what I love, but it’s been challenging. I didn’t.
With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. Patients and healthcare providers are more reliant on online information than ever before.
In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Unlike traditional methods of patient education, which often rely on static images or videos, VR provides a fully immersive experience, allowing users to explore medical concepts in a virtual space.
These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.
Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes. Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling.
Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings.
In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).
Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Similarly, when patients share their experiences with others, it can drive interest more effectively than brand messaging alone. In pharma, however, the dynamic is more nuanced.
In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Improve patient engagement with valuable content and resources. Without the right strategy, you risk getting lost in a sea of content.
B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? B2B sales consulting involves working with businesses to enhance their sales strategies and operations in a B2B context.
Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. Those that embrace AI-driven marketing solutions will see higher engagement, better ROI, and improved patient outcomes.
As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.
Are you targeting healthcare providers (HCPs), patients, or payers? Craft a Patient-Centric Approach Todays consumers want more than medication; they want solutions. For instance, campaigns for branded drugs like Lipitor and Jardiance have gained traction by focusing on patients real-life experiences.
Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.
The new Notification Scheme is based on that outlined in the MHRA’s clinical trials consultation, which was endorsed by 74 percent of those who responded. An opinion from a research ethics committee will remain a requirement for eligible trials, the agency added. Clinical trial amendment applications will not be eligible.
Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The way HCPs, patients, and caregivers seek information has changed. Animations explaining drug mechanisms attract HCPs and patients alike.
Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. The answer is simple search engines and social platforms are where patients and HCPs find information. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests.
Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. It can be applied to comprehend patient difficulties and spot chances for clinical intervention. Patient and healthcare professionals anticipate personalized, communication based on value.
This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).
The thing I’m going to leave everybody with is a work ethic, passion, and the ability to do something. The thing that made me memorable is that I was buttoned up clinically and knew how to help them get through tough cases for their patients. They know that we help out with patient care. It’s all about technology.
Compliance in medical sales encompasses a range of legal, ethical, and industry-specific requirements aimed at protecting patient safety, ensuring product quality, and maintaining integrity in sales practices. Foster a Culture of Ethics and Integrity: Cultivate a culture of ethics, integrity, and accountability within your sales team.
The University of Texas at San Antonio (UTSA) – offers its 100% online Pharmaceutical Representative Certification (PRC) program, which teaches medical terminology, pharma ethics, and presentation skills. Their course teaches you about pharmaceutical science, ethics, and regulations. Consultative Selling.
As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients.
In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Patients: The End Consumers Patients are at the heart of pharma marketing. Patients: Highlight lifestyle benefits, such as convenience or improved quality of life.
Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.
With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. Patients now play a central role in the conversation.
I think it’s going to alleviate a lot of patient suffering and we’re going to see light years of progress in the next decade or two in areas where we had no hope at all.” They have no ethics. They’re wonderful for compiling data but they have no ethics. That’s going to change radically with these tools.
Having presented the data from the 24-month phase 3 trial at the American Academy of Ophthalmology (AAO) annual meeting, Dr Wykoff set aside some time to go into further detail with pharmaphorum about how the results were received, and what glimmer of hope this might hold for patients with GA. Working against the odds. “As
But for me, it was always about finding the right fit, the treatment that genuinely improved a patient's life. We were a team, united against whatever ailed their patients. Patients were being prescribed a medication that might not be right for them, all because of Daniel's greed. Then came Daniel. My stomach churned.
It’s clear that the role of AI in healthcare has the potential to make a significant difference in patient health outcomes, with the right guardrails (more on that later). Three other survey response options tied for 2nd: Data Privacy and Security, and Ethical Concerns, and Bias & Fairness.
In 2025, pharmaceutical trends are redefining how brands connect with healthcare professionals (HCPs), patients, and stakeholders. AI-powered chatbots, predictive modeling, and automated sales reps are reshaping HCP engagement and patient support. For patients, omnichannel marketing is about seamless communication.
From groundbreaking advancements in technology to a growing emphasis on patient-centricity, the industry is constantly evolving. The proliferation of telehealth solutions has led to a significant rise in virtual sales interactions and consultations, with healthcare providers and decision-makers embracing remote communication channels.
One of the biggest opportunities presented by big data in the pharmaceutical industry is the ability to gain insights into patient needs and preferences. One of the biggest challenges is ensuring that patient privacy is protected. Another challenge is the sheer volume of data that companies must manage.
The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. For Patients: The metaverse could usher in an era of personalized health management.
Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).
One of the biggest opportunities presented by big data in the pharmaceutical industry is the ability to gain insights into patient needs and preferences. One of the biggest challenges is ensuring that patient privacy is protected. Another challenge is the sheer volume of data that companies must manage.
Understanding the Dynamics of Pharma Networks Pharma networks are intricate systems composed of various stakeholders, including pharmaceutical companies, healthcare professionals, regulatory bodies, and patients. Patient engagement is another crucial aspect of leveraging relationships in pharma marketing.
It’s clear that the role of AI in healthcare has the potential to make a significant difference in patient health outcomes, with the right guardrails (more on that later). Three other survey response options tied for 2nd: Data Privacy and Security, and Ethical Concerns, and Bias & Fairness.
These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.
Understanding the Healthcare Branding Landscape The healthcare branding landscape is unique and complex, characterized by a diverse range of stakeholders, including patients, healthcare professionals, regulatory bodies, and payers. Another crucial element is understanding and segmenting the target audience.
Additionally, having a strong aptitude for understanding complex medical technologies and a genuine interest in improving patient outcomes are invaluable assets. Understand the technical aspects of the medical devices you represent and connect the features to tangible benefits for healthcare providers and patients.
One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. This shift allowed companies to communicate directly with patients, raising awareness about specific medical conditions and available treatments.
Patients and healthcare providers alike turn to online platforms for research, engagement, and decision-making. Additionally, evolving patient expectations demand more personalized and seamless experiences. Prioritize Data Privacy : Collecting and using patient data must comply with stringent privacy regulations.
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