Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

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Rep-Lite

NOVEMBER 30, 2023

B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? Traditional sales consulting may lack this industry-specific expertise.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Personalized Healthcare Campaigns One-size-fits-all marketing no longer works.

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Infuse Medical

APRIL 5, 2024

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential. From medical training simulations to therapeutic interventions, VR applications in healthcare are diverse and impactful.

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Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” .

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value. Content must follow legal and ethical requirements and be truthful, fair, and non-misleading.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The Digital Shift in Healthcare 70% of HCPs use social media for professional purposes , including medical education and networking.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Paid Advertising: Targeted & Compliant Ads Paid ads on Google, LinkedIn, and healthcare-specific platforms can be a game-changer for pharma brands.

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Pharma Marketing Network

OCTOBER 24, 2024

Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients. As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. How can you make sure you’re ahead of the game?

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. For expert PPC solutions, visit eHealthcare Solutions , a leading digital ad network for pharma and healthcare brands. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. For any health issues, always consult a healthcare professional. Each group has different needs and preferences that shape how they interact with your brand.

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European Pharmaceutical Review

OCTOBER 12, 2023

A new scheme from the Medicines and Healthcare products Regulatory Agency (MHRA) is set to cut the approval time for the lowest-risk clinical trials in the UK by over half. The new Notification Scheme is based on that outlined in the MHRA’s clinical trials consultation, which was endorsed by 74 percent of those who responded.

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Pharma Marketing Network

DECEMBER 17, 2021

Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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Pharma Marketing Network

JULY 12, 2023

They can also build stronger relationships with patients and healthcare providers. Improved patient engagement: Patient-centric marketing can help pharmaceutical companies to engage patients in their own healthcare. They can also build stronger relationships with patients and healthcare providers.

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Pharma Marketing Network

MARCH 26, 2025

However, in a tightly regulated industry like pharmaceuticals, every message, medium, and model must adhere to strict legal and ethical standards. Are regulators watching AI use in healthcare marketing? Always consult your legal and compliance teams when using AI in regulated industries. This content is not medical advice.

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Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Evolve Your Success

FEBRUARY 28, 2023

I lead the Close the Gap effort, which is our strategy around healthcare inequities for people of color. The thing I’m going to leave everybody with is a work ethic, passion, and the ability to do something. Nowadays, Google and other places are having healthcare divisions. I’m fantastic. My name is Sam Conaway.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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Rep-Lite

MAY 10, 2024

Technological Advancements in Healthcare Sales Technological advancements have been reshaping the landscape of healthcare sales, bringing forth a new era of innovation and efficiency. The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit.

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Clarivate

FEBRUARY 5, 2024

“Because of this speed and the rate of learning, governments won’t have enough money [to pay for all the new therapeutics it produces],” said Darrin Baines, Global Head of Health Economics, Life Sciences Consulting Services at Clarivate. They have no ethics. They’re wonderful for compiling data but they have no ethics.

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Pharma Marketing Network

JANUARY 9, 2025

Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Social Media Engagement: Platforms like LinkedIn and Twitter have become powerful tools for reaching both healthcare professionals (HCPs) and patients. ” but “How can we provide value?”

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Evolve Your Success

APRIL 4, 2023

MedTech is revolutionizing healthcare and changing the way we approach patient outcomes. He discusses the latest trends and advancements in MedTech, exploring how they are changing the landscape of healthcare. With Chris Tremblay This episode is all about technology and healthcare. The second is healthcare. Healthcare.

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PM360

OCTOBER 13, 2023

The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. However, this is the right time for life sciences marketers to recalibrate their approach.

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Pharma Marketing Network

MAY 15, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Nixon Gwilt Law

FEBRUARY 23, 2024

Nixon Law Group (NLG) is excited to announce a significant expansion of our core capabilities through the addition of four attorneys with expertise in healthcare technology , mergers and acquisitions , fundraising and venture capital , and corporate/business counsel. William added, “NLG is leading the way in serving healthcare innovators.

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Rep-Lite

JULY 25, 2023

The medical sales industry has experienced remarkable growth in recent years, with innovations and advancements driving healthcare to new heights. These skilled professionals play a pivotal role in bridging the gap between cutting-edge medical equipment and technologies and the healthcare providers who depend on them to save lives.

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Pharma Marketing Network

OCTOBER 9, 2024

Understanding the Dynamics of Pharma Networks Pharma networks are intricate systems composed of various stakeholders, including pharmaceutical companies, healthcare professionals, regulatory bodies, and patients. For any health issues, always consult a healthcare professional. We welcome your feedback and concerns.

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Contrarian Sales Techniques

JULY 14, 2024

There were apologies, a company-wide review of sales practices, and a renewed emphasis on ethical conduct. While the story explores ethical dilemmas within the industry, it is not intended to be a representation of all medical sales practices or any specific company. The evidence was undeniable. The fallout was swift.

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Nixon Gwilt Law

FEBRUARY 23, 2024

Nixon Gwilt Law (NGL) is excited to announce a significant expansion of our core capabilities through the addition of four attorneys with expertise in healthcare mergers and acquisitions , fundraising and venture capital , and corporate/business counsel. William added, “NGL is leading the way in serving healthcare innovators.

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Pharma Marketing Network

OCTOBER 1, 2024

Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

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PM360

JUNE 24, 2024

Regulatory Compliance and Ethical Considerations It may sound like an obvious statement, but to engage patient audiences as a commercial entity, someone needs to keep a regulatory eye on the program. If that team is not yet in place, consider hiring a regulatory consultant who will advise on what can and can’t be done.

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