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Successful Drug Launches in a Digital-Forward Market: Q&A with Bridget Seay, Executive Director of Customer Experience & Commercial Consulting, epocrates

PharmExec

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

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The clock is ticking on healthcare’s excessive profiteering

World of DTC Marketing

” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company. The amount of money Pfizer is going to make from their vaccine borders on obscene while PBMs quietly take a cut of every Rx transaction without really adding any value.

Insurance 273
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Is pharma hiring the right people?

World of DTC Marketing

My decision to consult and incorporate was based on doing what I love, but it’s been challenging. I did it because I wanted to learn ethical pharma marketing. The products we make help people live the lives they want to live. Today, compared to five or six years ago, I hear the ROI word said more and more. I didn’t.

Pharma 309
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B2B Sales Consulting for Medical Sales: A Comprehensive Guide

Rep-Lite

B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? B2B sales consulting involves working with businesses to enhance their sales strategies and operations in a B2B context.

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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” .

Ethics 52
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Code of Ethics for Sales Professionals

The Brooks Group

During the presentation, one of the students – Nathan Welsch – asked about the ethical dilemmas that arise during the course of selling. Nathan’s question got me thinking about the ethics for the sales profession. > Accountants have their Code of Ethics , too. It’s about time to develop a Code of Sales Ethics.

Ethics 40
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Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level.

Pharma 103