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Why Healthcare is Seeing an Increase in 2025 Ad Budgeting

Pharma Marketing Network

Healthcare brands are integrating TV, social media, search engine marketing, and programmatic advertising to create a seamless customer journey. Patients are taking a more proactive approach to their health, researching treatment options and engaging with digital health tools before consulting providers.

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What A Field Clinical Engineer In Neuromodulation Sales Does With Blake Williams

Evolve Your Success

In this episode, Blake Williams takes us on a wild journey through his career as a Field Clinical Engineer (FCE), shedding light on the incredible impact of neuromodulation on the lives of patients. I am a field clinical engineer. People come from sales, clinical, and engineers. Nursing to engineering.

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Symptom Search Optimization

Healthcare Success

Symptom Search Optimization: Capturing Early Patient Interest In today's digital-first healthcare world, more consumers turn to search engines for health-related information before contacting medical professionals. Seeking a cardiologist for a consultation. Balancing visibility with conversion rates. Lets dive in.

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Pharma Ad Retargeting Basics

Pharma Marketing Network

Multi-Channel Retargeting : Using platforms like search engines, social media, and programmatic ad networks expands reach and improves conversion rates. Conversion Rate : Measures the percentage of users who take the desired action, such as filling out a form or scheduling a consultation. This content is not medical advice.

Pharma 52
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DTC messages need to evolve

World of DTC Marketing

It doesn’t take a genius to figure out that none of these telehealth consultations is about switching to or asking for a new medication. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199
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SEO Campaigns for Pharma Marketing: Strategies to Boost Visibility and Engagement

Pharma Marketing Network

Use structured data to make your pages more search-engine-friendly. Think of content marketing as the engine of your SEO campaignconsistently driving traffic and engagement. Key Metrics to Track: Organic Traffic: Monitor how many users are finding your site through search engines. Disclaimer: This content is not medical advice.

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Life Sciences Innovation Day – Accelerating Digital Transformation Ambition

European Pharmaceutical Review

Set at the world-renowned Silverstone F1 Racetrack on 18 October 2023, it promises to be a day of immersive insights and top rate networking.