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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. Messages need to evolve in these special times. No one message will do this, however.

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From College Coach To Corporate Device Consulting With Erik Grahovac

Evolve Your Success

He went from corporate sales to consulting up-and-coming medical device salespeople. Corporate Device Consulting: Fast isn’t fast, smooth is fast. From College Coach To Corporate Device Consulting With Erik Grahovac. In this episode, we have with us another special guest that goes by the name of Erik Grahovac.

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The Role of the BC Doctors Directory in Improving Patient-Doctor Connections

Scott’s Directories

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

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How the Alberta Doctors Directory Can Support Telemedicine Expansion in Alberta

Scott’s Directories

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. The Role of the Alberta Doctors Directory in Telemedicine As telemedicine grows, so does the need for a reliable source of information on healthcare providers.

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Trade Show Pearls 2 through 12

Medical Device Success

Stand at the sides of the booth so you don’t block a doctor from approaching your product or literature. A busy or shy doctor will just keep walking. Special pricing sheets – have these printed prior to the show and hand them out to your booth team. Visitors will be reluctant to walk into an exhibit to see a product. d. ), etc.

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ililli: How Social Audio is Driving HCP Engagement

Pharma Marketing Network

You want to talk to doctors? Marketing consultant, Kevin Jordan, reminds us that there are ten steps to making a podcast. Well, you don’t need any special recording equipment. So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Even Apple.

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How to Succeed as a Clinical Specialist in Medical Sales With Gina Torres

Evolve Your Success

So you have to be able to go to strangers doctors, staff and to go up to them and introduce yourself without anybody else introducing you. It’s much more consultative. I don’t I’m not a nurse or I’m not a PT, but, gosh, I’m really good at that kind of consultative style selling.