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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

It’s more about weighing the benefit against the potential side effects. Last year was an excellent year for our consulting group. Still, we’re finding that people are more interested in potential “side effects,” especially a side effect that compromises their immune system or causes GI upset.

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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Why This Doctor Now Prescribes Generics

Contrarian Sales Techniques

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. What if there were unseen side effects? She consulted with a trusted cardiologist friend and did a deep dive into research papers comparing the brand name to the generic version of Sarah's medication. What if the generic wasn't as well-absorbed?

Doctors 52
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Maximizing ROI in Pharma: The Power of Display Advertising for Targeted Campaigns

Pharma Marketing Network

Include required disclaimers and side effect warnings. By providing clear, compelling information, these ads help patients and doctors make informed decisions. Include a call-to-action (CTA) : Encourage users to learn more, download a brochure, or book a consultation.

Pharma 52
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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. Videos that feature real patients, or interactive guides for side effect management, add value. This content is not medical advice.

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How Digital Patient Intake is Revolutionizing Healthcare

Referral MD

Once prescribed the medication, you can include questions about weight loss and side effects to assess progress and make necessary adjustments. And 84% of patients say that waiting times affect their experience at a doctors office. Telehealth services can also be just as effective as in-person visits.

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Google Ads Management Tips For Pharma Marketing Teams

Pharma Marketing Network

Best Keyword Types: Branded drug names (e.g., “Xarelto prescribing information”) Medical education resources (e.g., “CME courses for cardiologists”) Sample requests (e.g., “request a sample of Ozempic”) Best Ad Strategies for HCPs: Use custom audience segments for doctors, pharmacists, and specialists.