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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. By doing so, they position themselves not only as product promoters but as trusted partners in patient care.

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Attend key presentations related to product categories and new technologies. This requires special attention.

Sales 100
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Social Media Strategies for Pharma Marketing: Engaging HCPs & Patients

Pharma Marketing Network

Use Twitter for Real-Time Medical Conversations Twitter is widely used by doctors, researchers, and healthcare journalists to discuss medical advancements and industry trends. Pharma brands have a responsibility to provide educational and empathetic content while avoiding direct product promotion. It is not medical advice.

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