World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 This drug can be effective if patients follow the directions for weight loss.

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Side effects Patients Insurance Doctors 194

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

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Medical Prescription Doctors Physicians 98

Pharma Marketing Network

MARCH 5, 2025

Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification. Incorporate high-intent CTAs Use phrases like Learn More, Find a Doctor, or Request a Sample instead of Buy Now.

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Management Pharma Marketing Prescription 52

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. She consulted with a trusted cardiologist friend and did a deep dive into research papers comparing the brand name to the generic version of Sarah's medication. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story.

Doctors 52

Doctors Side effects Medical Patients 52

eMediWrite

JULY 1, 2022

Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative. Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Last thoughts.

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Doctors Medical Medical sales Sales 52

World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. There are too many barriers between awareness and conversion.

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Media Marketing Patients Prescription 180

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Let’s face it, most consumers seek convenience wherever they can find it.

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Prescription Media Pharma Patients 52

pharmaphorum

AUGUST 19, 2022

The cash injection will be used to launch a telehealth service that promises to provide prescriptions and services to patients regardless of their ability to pay. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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Prescription Healthcare Healthcare Medicine 98

Referral MD

MARCH 13, 2023

You may have noticed this if you’ve visited the doctor or dentist recently. This way, you can review your doctor’s advice and ensure you don’t miss anything during an appointment. Having easy access to your medical records also smooths talking to your doctor. You can even access them on your phone or tablet.

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Healthcare Healthcare Doctors Side effects 91

Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. For example, a doctor who engages with a product webinar should receive follow-up content via email and personalized recommendations through their preferred network.

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Marketing Pharma Networking CRM 52

Pharmaceutical Technology

APRIL 24, 2023

Telemedicine consultations through VR would allow patients to access the best specialists anywhere, not limited by physical location. Holoportation could potentially allow doctors and patients to share the same virtual space and even allow doctors to examine a patient through a 3D projection.

Healthcare 95

Healthcare Healthcare Doctors Patients 95

PM360

JULY 26, 2023

In fact, many pharmacists appreciated the increased consulting and educational services they were able to provide customers, citing their accessibility as a key reason for this. The number of vaccines administered increased, the number of consults for advice increased, etc. My role has significantly changed as a pharmacist.

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Retail Healthcare Healthcare Consulting 98

PM360

DECEMBER 20, 2023

Fifty percent of responders said they changed prescriptions because of social media information. From direct peer consultation to private groups, to journal clubs, to following Digital Opinion Leaders (DOLs) social media has become part of an HCP’s clinical toolkit.

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pharmaphorum

JULY 27, 2022

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this.

Physicians 72

Physicians Electronics Prescription Doctors 72

Clarivate

DECEMBER 14, 2021

Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. Physicians indicate that nearly 1 in 4 patient consults (23%) are now performed virtually. 2021 study had researched prescription drug topics online in the past year.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication.

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Medical Patients Prescription Doctors 52

PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor. Doctors may say take this home, refrigerate, then inject…what?! In fact, in a July 2022 survey of 1,004 adults in the U.S.

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Doctors Education Patients Physicians 98

PM360

NOVEMBER 21, 2022

For instance, prior to even looking for a doctor they may have first tried an online symptom checker. And if their doctor visit is a telehealth appointment then they may have to spend time in a virtual waiting room. Engaging with Patients Pre-Consult. But the experience can also extend both before and after that. Scott Snyder.

Patients 95

Patients Consulting Physicians Healthcare 95

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

Cesare Ferrari

MARCH 1, 2024

Customer profile The customer profile is an orthopedic surgeon consulting a patient suffering from knee osteoarthritis. Inclusively, I’ll evaluate the value proposition of hyaluronic acid injections with a specific customer segment in a defined context. Let’s start with only one customer type.

Medical 52

Medical Side effects Prescription Consulting 52

Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e., They are medical agents (i.e.,

Medical sales 52

Medical sales Medical Sales Doctors 52

Salesforce

MARCH 2, 2022

It has been growing rapidly ever since, becoming the connective tissue holding together Ireland’s doctors, nurses, trained vaccinators, thousands of call-center workers, and millions of citizens. . This strategy gives us a model, a framework, for linking doctor systems to hospitals, portals, and patients. government healthcare system.

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Government Healthcare Healthcare Doctors 98

pharmaphorum

OCTOBER 11, 2022

Instead, he shifted to consulting and, after a period of time, the launch of pharmaphorum in 2009. “[My] But often they were not great communicators and it dawned on me that, you know, you can be fantastic at doing something, but if you can’t communicate about it, then, that’s not going to be very effective,” he said. Connecting people.

Pharma 98

Pharma Medicine Doctors Patients 98

Contrarian Sales Techniques

APRIL 19, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practices, medical practices, hospitals, and medical schools. They do not have to be doctors or nurses to become medical representatives, but they do need to know what to talk about when trying to sell medicines and equipment.

Medical sales 52

Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools. They are basically representatives from manufacturers to the people who work in doctors' offices, hospitals, clinics, and other medical facilities.

Medical sales 52

Medical sales Medical Sales Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. HCP-Specific Landing Pages Instead of directing doctors to a generic pharma website , create dedicated portals with medical content tailored to their specialty.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. HCP-Specific Landing Pages Instead of directing doctors to a generic pharma website , create dedicated portals with medical content tailored to their specialty.

Pharma 52

Pharma Patients Physicians Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

Sales skills , including customer service, customer care, and communication skills, are critical to working as medical executives, as you need to visit your doctor's office on your own and to convince doctors to learn more about your product.

Medical sales 52

Medical sales Medical Sales Doctors 52

Cesare Ferrari

FEBRUARY 3, 2024

Profile 2: The doctor prescribing the drug, which could be segmented into general practitioner, sleep specialist, neurologist, psychiatrics, and again, if relevant, working privately or within a healthcare service. For instance, the doctor who seeks reassurance will probably use an old and proven safe treatment.

Medical 52

Medical Doctors Prescription Marketing 52

pharmaphorum

JANUARY 9, 2023

The innovative prescription medicine industry faces a trifecta of challenges. This worrying trend is driven by patient journeys and treatment backlogs, reducing patients available for launches, the interactive engagement time pharmaceutical reps spend with doctors, and budgets for new medicines tightening. Pharma boxed in? References.

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Medicine Healthcare Healthcare Manufacturing 98

PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. senior adults (aged 65+) 7 taking five or more prescription medications. different doctors during their lives. In the U.S.,

Prescription 52

Prescription Medical Physicians Manufacturing 52

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Direct-to-Consumer Advertising of Prescription Drugs.” ” Kantar Media, 2020.

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Pharma Food and Drug Administration Pharmaceutical Prescription 52

PM360

SEPTEMBER 30, 2024

From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. Offering flexible scheduling options, including telehealth, can help accommodate those who may have trouble traveling or who prefer virtual consultations.

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Patients Education Doctors Pharmaceutical 59

Referral MD

APRIL 27, 2023

For example, doctors can use AI to help make better decisions about patient treatment plans based on how similar patients have responded to different treatments in the past. Biometrics are used in doctors’ offices, hospitals, and other healthcare settings to ensure accurate patient identification or for monitoring patients.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.

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Medicine Healthcare Healthcare Manufacturing 98

pharmaphorum

SEPTEMBER 2, 2022

This disruption has changed the way doctors and cancer patients expect to experience services and products, and there is no going back now. The digital age is here to stay. While field force teams in areas of the world such as the U.S.,

Doctors 59

Doctors Key account management Healthcare Healthcare 59

Pharmaceutical Technology

FEBRUARY 10, 2023

Dentists are responsible for 5-10% of antibiotic prescriptions worldwide , and thus a significant part of the overall global crisis. So often the Friday prescription is given so by the time a patient comes on Monday, they think the pain is under control, and can be given an injection. This reduced prescriptions a lot.

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