Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results.

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

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World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

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World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. It doesn’t take a genius to figure out that none of these telehealth consultations is about switching to or asking for a new medication.

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Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Pharma marketers must now meet them where they areonline and engaged.

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pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. The key to convince the doctor with our product. medical representatives.

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Celeritas

OCTOBER 12, 2022

Over the last decade, the US BioTech and Pharma industries have truly flourished, with pharma-related discoveries and innovations growing at an increasing rate. Due to rigid FDA regulations, however, pharma financial resources are often depleted in generating drugs which fail to pass the approval process.

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Pharma Marketing Network

JULY 12, 2023

Talk to your doctor: If you have any questions or concerns about pharmaceutical-sponsored health information, talk to your doctor. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

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pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Nobody buys pills.

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Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. How can pharma marketers craft high-performing email marketing campaigns while staying compliant? Heres how pharma brands can maximize impact: 1.

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PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? Collaborate with Domain-Specific Consultancies: A strategy and content approach that is agnostic to the technology but highly relevant to the domain and brand is the ideal way to get traction. billion—and $21.3

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World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. There are too many barriers between awareness and conversion.

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Pharma Marketing Network

JANUARY 19, 2022

Pharma brands that want deep engagements need to look at and listen to social audio. You want to talk to doctors? Marketing consultant, Kevin Jordan, reminds us that there are ten steps to making a podcast. So, we talked to doctors about talking on ililli during the AAO. Their “Talkies” ran between the doctors’ talks.

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Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. How do you keep up?

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PM360

DECEMBER 20, 2023

From direct peer consultation to private groups, to journal clubs, to following Digital Opinion Leaders (DOLs) social media has become part of an HCP’s clinical toolkit. HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics.

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Clarivate

DECEMBER 14, 2021

Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. Physicians indicate that nearly 1 in 4 patient consults (23%) are now performed virtually. More patients are using both pharma and third-party online info sources.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

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Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Pharma marketing is evolving fast. But pharma marketing isnt like regular advertising. So, how can pharma companies leverage digital advertising strategies to maximize reach while staying compliant ? Patients increasingly turn to the internet for healthcare research before consulting doctors.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers.

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Pharmaceutical Technology

APRIL 24, 2023

For pharma and medical devices, AR, VR, and AI are rapidly accelerating drug discovery, manufacturing, and supply chain efficiencies. Telemedicine consultations through VR would allow patients to access the best specialists anywhere, not limited by physical location.

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Pharma Marketing Network

NOVEMBER 6, 2024

The world of digital marketing in pharma is evolving rapidly. Pharma marketing executives face the unique challenge of staying compliant while engaging audiences in meaningful ways. So, how can digital marketing truly revolutionize the pharma space? Resource: Check out Pharma Marketing News for patient-centric content ideas.

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Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Why Pharma Marketers Need Programmatic Advertising 1. Unlike consumer brands, pharma companies must: Avoid false or misleading claims about drug effectiveness.

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MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. When considering sales candidates from outside of pharma, hiring managers typically look for people who are energetic, positive-minded, and have strong social skills. Other Training Programs.

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pharmaphorum

OCTOBER 11, 2022

Instead, he shifted to consulting and, after a period of time, the launch of pharmaphorum in 2009. “[My] Pharma and digital health: a modern-day partnership. Looking to the future, Tunnah sees a changing role for pharma in digital transformation. This] enabled people to access that in a way they hadn’t done before.

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Pharma Marketing Network

DECEMBER 19, 2024

Imagine these platforms as bridges, connecting pharma brands directly with their target audiences. But how can pharma companies navigate this unique space while maintaining compliance and authenticity? Unlike other industries, pharma brands face a host of unique challenges when leveraging these platforms. Heres how to do it.

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Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Pharma brands can: Join relevant hashtags (e.g.,

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Media Pharma Marketing Patients 52

pharmaphorum

NOVEMBER 30, 2022

Veeva Systems invited pharmaphorum to attend its industry summit in Madrid this week, a huge event that gathered together over 1,000 individuals from life sciences and pharma. The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas.

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Pharma Marketing Network

FEBRUARY 27, 2025

Imagine content marketing as the heartbeat of a pharma brands digital presence. So, how can pharma companies use content marketing to engage HCPs and patients effectively ? So, how can pharma companies use content marketing to engage HCPs and patients effectively ? Lets dive in. Engaging HCPs Through Thought Leadership 1.

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Pharma Marketing Network

JANUARY 9, 2025

For pharma marketing teams, the question is no longer “What can we sell?” Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. ” but “How can we provide value?” Patients now play a central role in the conversation.

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pharmaphorum

SEPTEMBER 1, 2022

Our doctor consultations only cost $15, less than the average insurance copay. “Getting a doctor’s appointment to access critical medications is still hard for many people as it can be difficult and often take too long to make a doctor’s appointment for prescriptions like COVID-19 treatments.

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Pharma Marketing Network

OCTOBER 23, 2024

That’s where pharma market research comes in. But how exactly does pharma market research work, and why is it so essential for marketing professionals? In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world.

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Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network.

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PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. The increased use of biosimilars has the potential to result in significant cost savings for the U.S.

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