Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Today, patient marketing is no longer a one-way street. This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond.

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World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. It doesn’t take a genius to figure out that none of these telehealth consultations is about switching to or asking for a new medication.

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World of DTC Marketing

AUGUST 4, 2021

Last year was an excellent year for our consulting group. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Their doctor was a distant second.

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David Bagga

FEBRUARY 14, 2025

Break into Medical device Sales The evolving role of medical representatives today Imagine walking into a doctor’s office to sell products and provide innovative solutions that improve patient outcomes. The days of the med reps as a mere product pusher are over.

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Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. With the increasing demand for personalized care, patients need quick access to medical professionals who can address their health needs. It leads to increased patient inquiries.

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World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. But is this really the future? Medscape Detailed Findings.

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World of DTC Marketing

MARCH 22, 2022

Patients still want convenience in their healthcare, but it may take decades to materialize. Patients need to wait days for blood work results and make appointments, often weeks out, for MRIs or CART scans. Some one-stop facilities also have additional specialists for patient consultations.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

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Medico Reach

SEPTEMBER 30, 2022

Teledentistry has made dental services easily accessible to patients. It includes online consultation via video calls, text messages, or live chat. LiveDentist connects patients with certified dental experts to receive immediate treatment, consultation, and suggestions. In fact, the industry will likely cross $2105.76

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Evolve Your Success

MARCH 12, 2025

Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Referral MD

SEPTEMBER 11, 2024

Artificial Intelligence (AI) has the potential to revolutionize the medical industry by improving patient outcomes, streamlining workflows, and enhancing referral processes. Is AI transforming patient outcomes? This allows healthcare providers to focus more on patient care than administrative duties.

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PM360

APRIL 4, 2025

Industry insiders, from clients to pitch consultants, increasingly view these shops as just as interchangeable as the big networks they left behind. This kind of insight can only be gleaned by talking candidly one-on-one with patients and the doctors who treat them.

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Scott’s Directories

AUGUST 20, 2024

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. As this technology continues to evolve, tools like the Alberta Physicians directory ensure that patients and healthcare professionals can connect.

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pharmaphorum

APRIL 4, 2024

The company said that it was stopping access to the drug for new patients immediately, while those already taking it would be able to continue on it via a free drug programme, after consultation with their doctors – a move that has garnered praise from across the biopharma industry.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. For over two decades, her patients in the quaint town of Harmony Springs trusted her implicitly. One of the things her patients appreciated most was her reliance on brand-name medications. But a seed of doubt lingered in her mind.

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World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” It varies by the size of your audience and the number of diagnosed and undiagnosed patients. I always recommend that market research conduct research with new patients to determine why they became customers.

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Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

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Curzon Consulting

OCTOBER 25, 2022

Curzon Consulting was engaged to design and deliver a Procurement Transformation programme. Ramsay Health Care is well-respected in the healthcare industry for operating quality private hospitals and for its excellent record in hospital management and patient care. Over 200,000 patients receive treatment each year in Ramsay.

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Referral MD

OCTOBER 7, 2024

Securing Patient Portals: Best Practices for Protecting Online Records 33.33% of patient portals have privacy concerns that create a sense of distrust among many providers and patients. Implement 1-2 strategies below to better comply with privacy regulations and protect your patients against breaches.

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pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

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eMediWrite

JULY 1, 2022

Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative. Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Example: Concentrated mouthwash. Last thoughts.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Targeting Patients and Caregivers Patients search for symptom relief, treatment options, and medication costs.

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. The key to convince the doctor with our product. medical representatives.

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Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. It turned out that one of the very first people who actually used the telephone was a doctor. Patients like it.

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PM360

JULY 26, 2023

2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. 3 Point of care, often regarded as the holy grail of healthcare professional (HCP) marketing, is the closest marketers can get to the pivotal doctor-patient conversation.

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Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. A campaign that shares a real patient success story can evoke trust and engagement. For example, AI can identify patient groups more likely to benefit from specific treatments.

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). We're a consultancy and we're in the physician strategy space as you described. It was like, can we go out and just talk to primary care doctors? So things change, don't they?

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Medical Device Success

JUNE 29, 2011

I would be really surprised if a large number of doctors get beyond this point. For the new generation of doctors and consumers at large, this kind of language is interpreted as arrogant. Or, they could have a benefit statement related to improved efficiency, “Offer the same patient care and see one extra patient per day”.

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Pharma Marketing Network

APRIL 12, 2025

Imagine a doctors waiting room filled with brochures; only a few stand out. That means you cant just rank with product pagesyou need pages that answer real patient and HCP (healthcare professional) queries. Healthcare professionals and patients search differently, and your SEO strategy should reflect that. Another major change?

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Infuse Medical

DECEMBER 17, 2024

Healthcare professionals, consumers, medical device businesses, and doctors can better grasp challenging medical ideas, procedures, and gadgets by means of visually immersive and extremely detailed animations. Check out some case studies where 3D medical animation simplified communication between healthcare professionals and their patients.

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pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

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Pharma Marketing Network

MARCH 8, 2025

Whether targeting healthcare professionals (HCPs), patients, or caregivers , a poorly optimized page can result in high bounce rates, low conversions, and missed opportunities. Patient Awareness: Helps provide disease information, medication adherence tips, and support program details. Name, Email, Specialty).

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Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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LEVO Health

OCTOBER 9, 2023

Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients. Moreover, virtual care has proven effective for managing chronic conditions, allowing patients to receive remote monitoring and education.

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